Revenue Hub

SEPTEMBER 27, 2023

NB: This is an article from Fairmas One powerful approach that has been gaining momentum is “Zero-Based Budgeting” (ZBB). In this blog, we’ll dive into the concept of Zero-Based Budgeting and how it can reshape the financial landscape of hotels. Implementing Zero-Based Budgeting 1.

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Boutique Hotel News

MARCH 15, 2023

UK: Today, the Chancellor of the Exchequer Jeremy Hunt has outlined his Spring Budget. Contents of the Budget which affect hospitality includes: • From August, alcohol taxes on wines will rise by up to 50p a bottle but the duty charged on draught beer will be up to 11p lower than the duty in supermarkets. • million) will be abolished.

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SiteMinder

SEPTEMBER 10, 2023

What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets. Here are the steps involved: 1.

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Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

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Revenue Hub

OCTOBER 2, 2023

NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Let’s start with the steps in budgeting for hotels. Is budgeting critical in hotels? This process is meticulous and time-consuming.

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Revenue Hub

NOVEMBER 3, 2023

For hotel owners and operators alike, the annual budget is often a gruelling and time-consuming process. Are there ways to make the 2024 budgeting process more streamlined and efficient? Start Early but Submit Late Hoteliers often complain that the budgeting process seems to start earlier every year.

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Revenue Hub

NOVEMBER 30, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Let’s look at a few areas you should think about when preparing the annual budget for your hotel.

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Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

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Modern Restaurant Management

APRIL 18, 2024

The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6 Million by 2033, according to Future Market Insights. It is a competitive landscape because restaurant owners navigate in order to select the best fryer for their demands and budget.

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Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Peak performance is achieved through ongoing maintenance and care.

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Revenue Hub

OCTOBER 20, 2023

Budget season is upon us, and around the world hotel owners and operators are buried deep in data trying to come up with 2024 performance numbers. NB: This is an article from Hotstats What unique challenges are hotels facing in the 2024 budgeting and planning process? HotStats reached out to global hotel leaders to find out.

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Hospitality Net

APRIL 28, 2023

Whether you’re marketing a global hotel brand or a local bed and breakfast, every property shares the same goal: filling all their rooms. But when you have a limited hotel marketing budget, it can be difficult to determine how to best use your funds.

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Revenue Hub

JULY 25, 2023

Hotel digital marketing is a highly competitive space. NB: This is an article from Triptease , one of our Expert Partners But getting it right requires hoteliers to budget and manage costs effectively. In this blog, we’ll explore essential steps to help hoteliers optimize costs and budgets in their advertising campaigns.

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Hotel Owner

MAY 15, 2023

The budget hotel sector has seen major growth in the last few years as people either cut back on luxuries or want less luxury from their hotel stays. In 2022, Easyhotel’s RevPAR was up 56% and its market share increased showing strength of the budget model in the current climate.

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Revenue Hub

SEPTEMBER 5, 2023

Planning the budget for your hotel is crucial for financial success. Subscribe to our weekly newsletter and stay up to date In this guide, we’ll break down everything you need to know about budgeting with revenue best practices in mind. You’ll need to address problem areas in your 2024 hotel budget. Let’s dive in!

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Three Tips to Promote a Restaurant on a Low Budget. Restaurant email marketing is another cost-effective way to boost your brand. Send Relevant Emails.

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Hotel Owner

APRIL 11, 2024

To maintain competitiveness in the contemporary hospitality sector, it is not merely advisable to invest in search and metasearch advertising campaigns; it is essential to do so in a professional, performance-oriented manner, optimising investments and accurately allocating budgets.

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Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

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InnQuest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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Hotel Owner

JANUARY 25, 2023

Travelodge has revealed it has successfully completed the first phase of its multi-million pound budget-luxe hotel upgrade roll-out programme. In addition three new-build budget-luxe Travelodge hotels were also opened in the last six months. It is our intention to upgrade all of our hotel portfolio to the new budget-luxe format.

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Revenue Hub

OCTOBER 12, 2022

Beginning in the spring , we saw leisure demand surpass pre-pandemic levels globally with some markets reporting record-high reservation rates. With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Think outside the (marketing) box.

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Revenue Hub

AUGUST 10, 2023

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. In this article, we will use insights from the survey to identify ways hoteliers can make a positive impact in easing traveler budget concerns. Consider the location and views of each room.

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Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Budgeting is a tricky one at this time.

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Hospitality Net

JANUARY 31, 2024

Many companies still believe that customer service is what happens when something goes wrong. However, that is only one part of customer service. The bigger picture is that customer service happens throughout a customer’s entire experience while doing business with you.

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eHotelier

APRIL 21, 2024

In her role, she will serve as the strategic business leader of property operations at the 221-room hotel and be responsible for creating and maintaining a high-performing service culture and managing budgets and reputation.

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STAAH

NOVEMBER 29, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting for 2023 daunting. Let’s look at a few areas you should think about when preparing the annual budget for your hotel.

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Serviced Apartments

MARCH 6, 2024

UK: In the Spring Budget 2024, Chancellor Jeremy Hunt revealed the government will freeze alcohol duty and cut National Insurance, as well as raise the VAT threshold for small businesses to £90,000. In today’s Spring Budget, Hunt outlined plans to increase the VAT registration threshold from £85,000 to £90,000 for small businesses.

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Hospitality Net

AUGUST 22, 2023

The objective is to support small and medium-sized unbranded hotel owners and help them improve their technology, marketing, and business know-how.

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Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Revenue Hub

JANUARY 11, 2024

There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new marketing trend you should hop on board with. Google Hotel Ads: If you have the budget, Google Hotel Ads can get you listed within the top four paid results. on average.

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Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

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Hospitality Net

MAY 2, 2024

An effective partnership between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is crucial, as research shows that finance and marketing are intrinsically linked. Therefore, aligning marketing initiatives with the broader financial strategy leads to better performance.

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Revenue Hub

SEPTEMBER 27, 2023

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry? Transactional marketing in the hotel industry focuses on short-term, one-time interactions with guests.

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Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

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Xotels

AUGUST 15, 2022

How far are you with your targets, budget, and plan of attack for next year? Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

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Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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Revenue Hub

NOVEMBER 25, 2022

Hotel marketers are used to working on tight budgets and deadlines. The good news is that marketing in a recession is a lot like marketing in good times. You focus on your measurable performance, minimize your ineffective marketing, and stay nimble to take advantage of fleeting opportunities.

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