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Essential Training Materials for Hotel Marketing Departments

Soft Inn

In today's competitive hospitality industry, effective marketing is essential to attract and retain guests. Hotel marketing departments need to be equipped with the right training materials to ensure they are up-to-date with the latest trends and strategies.

Training 242
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 148
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Standing Out in a Highly Competitive Job Market

Horizon Hospitality

Job seekers who invest in tools like property management systems, digital marketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?

Marketing 130
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Top 5 challenges independent hotels face in marketing their rooms online

Hotelogix

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

Marketing 130
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Training With Intention

Modern Restaurant Management

As the manager on duty prioritizes each crisis and puts out literal fires in the kitchen while trying to get the POS company on the phone, a chipper newcomer clad in all black strolls in through the back alley to drop a bomb: “I think I’m training with you today?” ” If you know, you know.

Training 180
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Report finds retention gap to be primary driver of hospitality staff shortages

Hospitality Magazine

The result is that employers are having to recruit and train staff more regularly than in other industries. JSA provides independent advice on current, emerging and future workforce, skills and training needs. The report aims to reveal labour market insights, and improve workforce participation, productivity, wages and equity.

Training 189
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Enhancing guest satisfaction: Hotel staff recruitment and training

eHotelier

In today's highly competitive market with limited staff resources, delivering exceptional guest satisfaction is crucial for the success of any hotel business.