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In today's competitive hospitality industry, effective marketing is essential to attract and retain guests. Hotel marketing departments need to be equipped with the right training materials to ensure they are up-to-date with the latest trends and strategies.
One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
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The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
As the manager on duty prioritizes each crisis and puts out literal fires in the kitchen while trying to get the POS company on the phone, a chipper newcomer clad in all black strolls in through the back alley to drop a bomb: “I think I’m training with you today?” ” If you know, you know.
The result is that employers are having to recruit and train staff more regularly than in other industries. JSA provides independent advice on current, emerging and future workforce, skills and training needs. The report aims to reveal labour market insights, and improve workforce participation, productivity, wages and equity.
In today's highly competitive market with limited staff resources, delivering exceptional guest satisfaction is crucial for the success of any hotel business.
The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. Second, in the kitchen, training is a critical component of a safe workplace.
Launched in a collaboration between global drinks industry community Celebrate Her, hospitality training platform Allara Global, and consumer intelligence experts CGA by NIQ, the new survey is designed to gain real insight into the drinks industry and the people who work in it.
. “Tapping into the global trend of younger markets seeking more experience-based outings, Yogi’s offers the perfect blend of great food, drinks, and immersive sports entertainment, creating a vibrant destination where fans can fully engage in the excitement of live sports.”
Recruiting and Retention Remain a Struggle In the research report, 65 percent of respondents described the current labor market as “tight” or “very tight.” To make progress in both areas in 2025, managers should focus on offering more in-depth training and elevating the employee experience.
Despite the proliferation of brands, there remains a significant customer cohort that has not been adequately embraced at the operational and marketing levels: guests with disabilities. This presents an untapped market. Nevertheless, the aging baby boomer generation underscores the need for hotels to better cater to this market gap.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. We’ve already implemented additional staff training and streamlined processes to improve service times.”
Employers who understand emerging trends will be better positioned to attract and retain top talent in a competitive market. Focus on Employer Branding In a competitive market, your companys reputation matters more than ever. Offering training programs, certifications, and clear pathways for advancement can set your business apart.
Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities. Streamlining Onboarding : Simplify your onboarding process with clear expectations, training schedules, and a welcoming introduction to your workplace culture.
Simon Blacher, creative director, Commune Group The midweek market has softened over the past 12 months with the demand for weekend trade increasing. Lean into what the market is telling you. Ensure you have a brand-sensitive promotion in place so you can capitalise on the heightened weekend market.
In light of new laws permitting establishments to serve alcohol for longer hours, how should operators be training staff to understand both the profit potential and the additional responsibility? The training for restaurant staff doesn't change because of extended service hours.
AI can be used to perform certain tasks in a more efficient and time-saving way, giving staff time to focus on other areas of the business as well as to optimise efficiency in things such as training, forecasting and marketing.
"This trend emphasizes the importance of supporting employees as whole individuals in today's competitive job market." Structure ongoing training to encourage individual learning and development. Our primary focus is on workforce development, recognizing hospitality as a vital feeder for the broader labor market."
Good marketing does not start with Google Ads, a good website, or even trying to go viral (I cant even explain how frustrated this last bit gets me). The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Took a tube/train/bus?
Host regular training and education sessions to continue upskilling your staff this can be anything from watching masterclass videos to attending market tours or asking a butcher to come in and break down an animal. These should be issued to each employee during on-boarding.
They allow hotels to: Market available rooms more effectively Get more bookings in less time Reach a wider audience But there’s a catch. Competitive Edge : Hotels with robust security measures can stand out in a crowded market. Train Staff on Security Best Practices Your staff are your first line of defense.
The key to achieving this is proper staff training, adopting and leveraging technology to enhance the dining experience and manage operations, as well as cultivating a personalized experience and welcoming environment for all solo diners.
Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Train your staff to build other taking points. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. Create a Conversation Trigger. Net result?
It lowers initial investment and mitigates unexpected costs, allowing you to maintain your budgets more prudently - improving hotel amenities, marketing,etc. As these solutions are extremely easy to use, you can spend less on training new/temporary staff that you hire to handle the peak season rush.
Louis, MO/IL ranked first in the top 25 markets with year-over-year (YOY) meeting and events growth at 125.8%, according to December monthly data findings released by Knowland by Cendyn. However, the bigger story is Louisville, KY, which led in secondary markets with 135.6% Nashville came in second with growth at 28%. The total sq.
The tightening labor market of 2024 presents a complex set of challenges for business owners, from a shrinking labor force to the increasing prevalence of counteroffers. The labor market landscape has shifted recently in ways that few could have predicted even a few years ago. percent in 2022 to 60.4
High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Staff should be trained to avoid breakage during cleaning and serving, and establishments that use bussers versus tray service may opt for more durable glassware.
Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Marketing Hotel business intelligence lets you aim your marketing better. Teaching and Setup: Full training for your staff. Training: Give all users complete training. You need real facts to decide things.
Chadstone has announced The Market Pavilion, a fresh food and dining precinct, will open Thursday 27 March with more than 50 retailers. We are absolutely thrilled to introduce our new Green Cup Canteen offering to The Market Pavilion at Chadstone.
This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.
The global hotel revenue management software market has surpassed earlier projections, now expected to reach $2.8 However, todays AI systems analyze an intricate web of data points to create a holistic market view, enabling more accurate and dynamic pricing decisions. billion by 2027, driven by this trend.
Leadership roles in hospitality are similar to leadership roles in other industries, in that the focus is on training, guiding and managing a team. Experience is key, but training can help you to develop faster. Programs usually feature curriculums that take months to complete, but provide in-depth training on hospitality leadership.
Workforce : COVID fundamentally changed the labor market. Point-of-sale systems needed seamless integration with online ordering platforms and third-party delivery services, while customer relationship management tools facilitated personalized marketing and loyalty programs. more an hour.
Dutt has been working with the hospitality group for the last six months, spending time developing a menu inspired by traditional recipes she grew up eating as well as completing 888 hours of training and mentorship with refugee and asylum-seeker women. I wanted the menu to represent me,” says the chef.
When staff are trained to ask about and accommodate allergies and dietary restrictions, they make diners feel cared for and comfortable. These items can be marketed year-round, but especially during cold and flu season. Offering lower-sugar and lower-calorie meal choices is now standard practice. Looking for another boost?
Orbite, the premier space training and operations company for space explorers, announced the completion of its $4 million Series A funding round, backed by both existing and new investors.
Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." – John Campbell, owner of RiverPalm Terrace Small businesses had no choice but to dive headfirst into digital marketing during the pandemic. The pandemic changed how businesses market, no doubt about it.
Its here where Noda began working with his son Momotaro who trained as an apprentice alongside his father. The restaurant will use mainly local ingredients and produce to create a Japanese menu targeted at an Australian market. The compact format provided the ideal setup for the chef, who wanted 100 per cent responsibility.
Offer Competitive Compensation and Benefits In todays competitive labor market, fair wages and benefits are fundamental to retention. Offering training programs, cross-training opportunities, and leadership development can motivate your front-of-house team to see their current position as part of a broader career path.
The renowned Newby Bridge Hotel in Cumbria has hit the market with a guide price of offers over 3.5m. The property is just 15 minutes from the M6 motorway, while Oxenholmes mainline train station offers direct connections to London in under three hours.
When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants. Educate Staff on Fraud Awareness Train staff to recognize and respond to signs of fraud, both in online transactions and in the restaurant itself.
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