Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already).

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Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

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Modern Restaurant Management

DECEMBER 5, 2024

Picture this: a server carrying an eye-catching, beautifully poured cocktail in a unique glass catches the eye of customers at a restaurant. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Seasonal and specialty cocktail glasses that make signature drinks stand out.

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Modern Restaurant Management

NOVEMBER 13, 2024

This also applies to large groups of customers that attend a happy hour for cheaper drinks, creating more stress for bartenders and servers. The average restaurant in the U.S. typically has 1 bartender per 50 customers.

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Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. Marketing Automation to Maximize Team Bandwidth.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. While all three methods mentioned above enable restaurants to acquire customer data, only the WiFi captive portal option provides an opportunity for automated marketing integrations, also known as integrated WiFi marketing. Surprisingly, 88 percent of U.S.

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Modern Restaurant Management

DECEMBER 14, 2022

Meanwhile, robots in the front of house are leading customers to their tables, working in tandem with servers to carry loads of heavy dishes in a single trip, and providing novel experiences and entertainment that bring guests into the restaurant. Service robots can act as a marketing tool to directly boost restaurant revenue.

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Modern Restaurant Management

DECEMBER 5, 2023

By implementing a QR Code at-table, two-way ordering system, servers can wait on more tables, increase their tips, and spend more one-on-one time with guests. At-table ordering frees up servers to spend more quality time with guests, who value the added attention. Integrated marketing tools foster stronger customer loyalty.

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Horizon Hospitality

JANUARY 22, 2025

Offer Competitive Compensation and Benefits In todays competitive labor market, fair wages and benefits are fundamental to retention. Provide clear pathways for advancement, whether its moving from a server position to a management role or taking on specialized responsibilities like event coordination.

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Modern Restaurant Management

JULY 14, 2021

Wisely brings everything you know about each customer to every interaction— from how guests are greeted at the door to how they’re personally invited back across marketing channels. Starting as a server in high school and college, he learned very quickly how important it is to deliver a great guest experience.

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Modern Restaurant Management

JUNE 1, 2021

Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. Not only does this digital ordering channel reduce labor costs for your restaurant—it also helps servers turn tables faster and minimize order errors. Brand Your Own Website for the Win.

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Modern Restaurant Management

MAY 3, 2022

Take a step back and look at your marketing materials as a whole. When thinking about atmosphere, you’ll want to consider things like music, server attire, and even seating arrangements. Do they feel consistent, unique, and meaningful? If not, it might be time for something new. Improve the Atmosphere.

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Modern Restaurant Management

DECEMBER 21, 2021

I believe that marketplaces will continue to consolidate through acquisition and that we will end 2022 with maybe three major players vying for the entire off-premise market. Guests will have the ability to order through a kiosk, a server and through their phone all in one venue.

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Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. This is one of the easiest forms of IoT because it doesn't require any human other than the server punching in orders at their waiting station.

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Modern Restaurant Management

SEPTEMBER 27, 2023

Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. For hospitality businesses navigating a rapidly changing market, that extra income in their employees’ pockets is crucial to retaining staff without cutting into their profit margins. percent, from 16.93 percent to 17.32

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Modern Restaurant Management

JANUARY 18, 2023

Beyond putting guest data insights at servers’ fingertips, data science tools will deepen the personalization possibilities. Soon, a server will not only be able to see a guest’s general preferences but also receive tailored food and drink upsell suggestions based on their prior orders.

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Service that Sells

DECEMBER 2, 2024

Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line. Christmas Marketing Ideas: Book office parties for small to medium-sized offices with staff between 10-20. Start your marketing efforts by talking to your regulars. Consider offering free appetizers to sweeten the deal.

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EATER

NOVEMBER 12, 2024

“From my personal experience, those weeks after you have your baby, you’re so alone and isolated, and all you want to do is feel normal,” says Ashley Farrow, the Network’s chief marketing officer. You don’t know where you can go with your kids, you don’t know where you’re going to feel safe and respected.”

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Modern Restaurant Management

OCTOBER 14, 2022

Likewise, ensure that servers are trained to ask all customers about potential allergies when taking orders. Create a system that allows servers to easily and efficiently let the cooks know that there is a guest with an allergy, and have the kitchen prepare these dishes using separate cookware. Between Waitstaff and Kitchen Staff.

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Modern Restaurant Management

DECEMBER 5, 2022

From a customer perspective, they would be able to drive their own dining experiences at their own pace without waiting on a server to visit their table or flag someone down. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

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Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Servers can learn to anticipate the customer’s needs based on their body language and facial expressions. Attracting new customers is important to every business owner.

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Modern Restaurant Management

OCTOBER 1, 2024

Moreover, a KDS helps prep stations focus on one task at a time, while managers can instantly identify which servers need assistance to turn tables or bar seats faster. The bartender's role becomes more holistic, helping out like a server, food runner, or busser while managing their primary duties.

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Modern Restaurant Management

FEBRUARY 22, 2021

The POS was hosted on a physical server. For many, the idea of marketing was non-existent. The idea of marketing became common. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth.

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Modern Restaurant Management

SEPTEMBER 6, 2023

When a server or drive-thru attendant greets you by name and asks, “Would you care for your usual chicken sandwich meal with a large fry?,” With the right consumer marketing solution, your restaurant can focus its efforts and budget on high-value customers, instead of those who’ve already churned. No Marketing Staff?

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STAAH

JUNE 27, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign. Feel free to write to us at marketing@staah.com

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Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. Equally devastating are failures to properly configure online servers. Curbside pickup, takeout and delivery have become buzzwords in the past week.

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Service that Sells

MARCH 31, 2025

If you play it right, team sponsorships can be an effective restaurant marketing strategy. Market specials to teams that play against the team you sponsor, regardless of who wins. These leagues are supposed to be fun, so your marketing campaigns should be, too. Players and their friends will love to see how they did.

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Revenue Hub

JUNE 30, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. NB: This is an article from Staah While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign.

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Hotelogix

JANUARY 19, 2025

Legacy vs. Cloud-Based PMS Legacy PMS Legacy PMS relies on on-premise servers and requires significant maintenance. Cloud-based PMS eliminates the need for on-premise servers and expensive IT maintenance, making it an affordable solution for hotels of all sizes. Additionally, the cost savings are significant.

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Modern Restaurant Management

FEBRUARY 8, 2023

There are many platforms in the marketplace designed to help owners with restaurant operations like table management service (TMS), online reservations, scheduling, and payroll to marketing. Automated solutions like call-in waiting, online bookings, etc., They can allocate lesser staff during off-peak hours.

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Modern Restaurant Management

JULY 10, 2024

Among the reasons restaurants fail (poor location, inadequate marketing, lack of staff and inventory control, uninspired menu, unreasonable pricing), customer theft is rarely on the radar. ” Some restaurateurs consider this the price of doing business – even a form of marketing. Ask your server how to purchase them.”

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Modern Restaurant Management

JUNE 29, 2020

Waving down a server for another drink or side order may be part of the old dine-in experience, but it is hardly a tradition that diners want to continue. If you say servers and chefs will be wearing masks, it is important that patrons see that policy followed as they look around your restaurant. Dine-in mobile ordering.

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Modern Restaurant Management

AUGUST 9, 2021

From the host to the servers and the kitchen staff, everyone in the facility should be knowledgeable about different food restrictions. A server should be properly trained to answer questions about the menu. How can restaurants better market their menu options? This means they can charge more as well.

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Revenue Hub

FEBRUARY 21, 2025

Key trends driving the shift to hourly services As hotels adapt to a constantly evolving market and changing guest preferences, hourly services are getting more popular. Together, these three trends show how hourly bookings align with evolving guest behaviors and market needs. Old server rooms, for example.

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Modern Restaurant Management

JUNE 13, 2023

Early on a sunny Sunday morning, the air is thick with humidity and the servers are reeling from consecutive busy services. While “shadowing” strategies pairing new staff with veteran servers may be tempting given limited time and budgets, the potential to pick up bad habits or dissonant messaging warrants significant caution.

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