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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 148
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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Rotating Pre-Fixed Menu. Create New Roles.

Marketing 203
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Five Ways to Improve Retention in Your Restaurant’s Front-of-House Team

Horizon Hospitality

Offer Competitive Compensation and Benefits In todays competitive labor market, fair wages and benefits are fundamental to retention. Provide clear pathways for advancement, whether its moving from a server position to a management role or taking on specialized responsibilities like event coordination.

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Technology Can Help Restaurants During ‘The Great Resignation’

Modern Restaurant Management

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. Marketing Automation to Maximize Team Bandwidth.

Server 225
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Three Simple Ways Restaurants Can Embrace IoT in 2022

Modern Restaurant Management

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. This is one of the easiest forms of IoT because it doesn't require any human other than the server punching in orders at their waiting station.

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How Advanced Technology Can Foster a Fair Environment Amid New Tipping Regulations

Modern Restaurant Management

Flexible Scheduling and Automated Wage Adjustments. To reduce the cost of labor, they can simply transfer more non-tipped responsibilities to the servers making $2.13 per hour when you can schedule one dishwasher, and require front-house employees (on the tipped $2.13 An answer lies in the world of workforce optimization.

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Reduce Time Spent on Recruiting

Modern Restaurant Management

In a tight labor market, restaurants are struggling, with many reducing hours or even closing due to staff shortages. Most came up through the ranks, starting as a server or a cashier before eventually becoming a general manager. Candidates who hear from employers quickly are more likely to schedule an interview.