Revenue Hub

JUNE 27, 2023

Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. As a first touch, a hotel’s marketing team must design a website that attracts and maintains a guest’s attention.

Marketing 91

Marketing Book Travel and Tourism Communication 91

InnQuest

APRIL 3, 2023

For instance, online booking systems, channel managers, and revenue management software can help you manage reservations, room rates, and availability across different channels. Maximizing Revenue in a Competitive Market Implementing a dynamic pricing strategy can improve revenue management and help hotels maximize profits.

Training 222

Training Property Management Special Events Guest Satisfaction 222

Lithos POS

FEBRUARY 10, 2023

Marketing and promotions are the lifeblood of any business regardless of its size, type, or specialty. A well-planned and executed marketing can help grow your customer base, increase brand awareness , and ultimately thrive your restaurant business. Email marketing is one of the easiest and most cost-effective marketing strategies.

Marketing 40

Marketing Information Blog Reservations 40

Xotels

JANUARY 18, 2021

One of the components needed to apply a hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is Hotel Market Segmentation? The price does not decide the market segmentation.

Marketing 40

Marketing Book Reservations Special Events 40

Modern Restaurant Management

JUNE 12, 2024

For example, implementing a seamless online reservation system optimizes the restaurant's scheduling while offering convenience to customers. Additionally, AI algorithms can analyze customer data to create personalized marketing campaigns, significantly improving customer engagement and retention.

Scheduling 189

Scheduling Server Reservations POS Systems 189

Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Take photos of patrons during your restaurant’s special event and share it on your social channels.

Special Events 203

Special Events Reservations Events Marketing 203

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently.

Special Events 97

Special Events Catering Events Workshop 97

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers. Our smart hotel platform helps you do exactly that.

Pricing 98

Pricing Book Reservations Events 98

Revenue Hub

SEPTEMBER 5, 2023

This system enables hoteliers to keep track of available rooms, reservations, and occupancy rates in real-time. Leveraging historical data, market trends, and special events, hotels can predict periods of high and low demand.

Pricing 100

Pricing Reservations Training Article 100

Revenue Hub

JUNE 20, 2024

Has your marketing manager ever tried to send a winter offer to ski season guests or wanted to target the drive market? Daniel Bank, reservations manager at Parkhotel Adler, dealt with this firsthand. Special events marketed to loyalty-tier guests within the drive market. “We What does that look like?

Reservations 88

Reservations Special Events Communication Article 88

Modern Restaurant Management

JANUARY 26, 2022

On Valentine’s Day, restaurants fill up quickly with reservations from couples eager to spend a romantic night together. Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu.

Events 225

Events Special Events Definition Catering 225

Hotel Owner

JUNE 29, 2023

Costs, plus the hassles created by industrial action will dissuade many from venturing overseas, thus opening up a large and lucrative market on your doorstep, your challenge, as ever, is how to reach it. Tap into this market through either advertising in related media or through their recreation’s association.

Special Events 105

Special Events Marketing Reservations Communication 105

SiteMinder

OCTOBER 8, 2024

The wholesaler offers a range of features that helps users capitalise on Hotelbeds’ global network of B2B markets. It also opens up this market while having no impact whatsoever on your direct distribution channels – B2B is an entirely separate beast, and so represents an incredible opportunity for a hotel to maximise its occupancy.

Book 52

Book Property Management Blog Reservations 52

Revenue Hub

APRIL 11, 2023

The optimal distribution mix for a hotel depends on the hotel’s target market, location, size, and unique selling points. Still, it is one of the most critical decisions hoteliers can make to improve profitability and boost reservations. The potential guest had to call the hotel call center to make a reservation.

Book 78

Book Information Reservations Catering 78

Modern Restaurant Management

AUGUST 3, 2021

Invest in your website with clear menus, ample dining room and food photos and include online ordering or online reservation options to serve both sets of customers. Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Use Multiple Channels.

Special Events 215

Special Events Events Server Information 215

Hotelogix

JANUARY 31, 2024

Thoughtfully put together by our marketing team, dives deep into the nuances of the guest experience, exploring its definition, journey, and the importance of enhancing it. It includes browsing for options, reading reviews, and making reservations. It's crucial to make this process as seamless and informative as possible.

Guest Services 130

Guest Services Customer Service Book Demo 130

SiteMinder

OCTOBER 10, 2023

Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. By understanding which segments bring in the most revenue, you can tailor your marketing and pricing strategies to attract and retain these valuable customers.

Book 52

Book Pricing Reservations Accounting 52

Modern Restaurant Management

SEPTEMBER 24, 2024

And for our community, we are going to plan something special—whether a dish, or a special event—to amplify our positive impact on the holiday for our customers.” All rights reserved. Copyright © 2024 John Wiley & Sons, Inc. This book is available wherever books and eBooks are sold.

Communication 175

Communication Special Events Book Reservations 175

SiteMinder

AUGUST 1, 2024

Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Today’s market demands the adoption of dynamic pricing and hotels now regularly change rates daily or even multiple times in a given day. What is hotel rate shopping?

Pricing 52

Pricing Book Blog Marketing 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Pricing 98

Pricing Book Budgeting Marketing 98

Revenue Hub

OCTOBER 17, 2023

Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours. Meetings and Events: Host conferences, weddings, and other events at your hotel, leveraging your meeting spaces and event planning services.

Concierge 95

Concierge Events Book Catering 95

Revenue Hub

OCTOBER 28, 2022

NB: This is an article from RealTime Reservation. Develop innovative packages, such as girls day by the pool, special occasion, bachelor, or bachelorette packages. Most importantly, empower the guest to personalize and reserve in advance. Be sure to engage your marketing team. Stock suntan lotions and drinks.

Reservations 76

Reservations Book Catering Special Events 76

Revenue Hub

JULY 11, 2023

An RMS applies sophisticated algorithms and machine learning to predict demand patterns and suggest optimal pricing, taking into account a variety of factors including historical data, competitor prices, and market trends. This could involve dynamic pricing, special promotional offers, or targeted marketing campaigns.

Pricing 66

Pricing Book Article Events 66

7 Shifts

JULY 20, 2024

Best Social Media Strategies to Improve Your Restaurant’s Online Presence Social media marketing involves knowing your audience and reaching them on the platforms they prefer. Social media platforms like Instagram, Facebook, and Twitter offer easy-to-use polling features that allow you to quickly and effectively reach a broader market.

Special Events 88

Special Events Events Scheduling Competitive Analysis 88

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Reservations 78

Reservations Blog Marketing Events 78

eZee Absolute

AUGUST 31, 2022

Host a special event. Spread the word through marketing. Offering discounts and packages quickly draw travelers into your hotel, intrigues them to make a reservation, and help you boost occupancy. Host a special event. And if they are staying at your property, they would expect something special.

Special Events 52

Special Events Pricing Events Book 52

Revenue Hub

AUGUST 22, 2023

Subscribe to our weekly newsletter and stay up to date Instead of solely looking at the occupancy (OCC) and average daily rate (ADR) for one room, now properties are looking more closely at the guest (or guests) that reserve these rooms, what they are interested in, and how to capitalize on those interests and capture more of their spend.

Special Events 73

Special Events Book Information Reservations 73

OpenTable

FEBRUARY 21, 2024

Prix fixe vs. à la carte When to offer a prix fixe menu How to create a successful prix fixe menu The benefits of a prix fixe menu Tips for marketing your prix fixe menu What is a prix fixe menu? Just because You don’t need a special event to offer a prix fixe menu. Quick Links What is a prix fixe menu?

Special Events 52

Special Events Pricing Events Reservations 52

InnQuest

SEPTEMBER 13, 2022

In addition, chatbots can be useful for marketing purposes because of the huge amount of data they collect, and they allow hotels to promote special events and promotions directly to customers. It considers factors such as supply and demand, guest loyalty, market conditions, location, and the level of competition.

Housekeeping 130

Housekeeping Book Information Guest Satisfaction 130

Revenue Hub

OCTOBER 17, 2023

The focus is on variable demand tied to market crises, short term booking windows, which are focused on guest spend and dynamic optimization embracing rate flexibility. Lodging operators need to focus revenue management system on the total hotel experience inclusive of rate, operations, and marketing.

Pricing 98

Pricing Marketing Training Book 98

Synergy Suite

APRIL 11, 2023

The increased visibility helps you tap into new markets and attract a diverse customer base. Marketing and Promotion Back in the 1990’s Bill Gates stated: “If your business is not on the Internet, then your business will be out of business”. Consider that your website is the home base for your marketing and promotional efforts.

POS Systems 52

POS Systems Reservations Information Definition 52

Revenue Hub

OCTOBER 23, 2023

Even when an individual university shifts an event date like a family weekend, it can cause a sudden surge in bookings on an off weekend. Understanding reservation data is imperative to make actionable pricing decisions.

Pricing 84

Pricing Book Reservations Property Management 84

Modern Restaurant Management

AUGUST 2, 2024

As the landscape changes, 39 percent of leaders said they’re prioritizing investments in sales, marketing, and related technologies for the rest of 2024. Another 25 percent said they were investing in special events and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations.

Pricing 100

Pricing Training Marketing Book 100

Revenue Hub

OCTOBER 28, 2022

Instead of solely looking at the occupancy (OCC) and average daily rate (ADR) for one room, now properties are looking more closely at the guest (or guests) that reserve these rooms, what they are interested in, and how to capitalize on those interests and capture more of their spend. Subscribe to our weekly newsletter and stay up to date.

Special Events 78

Special Events Book Information Reservations 78

SiteMinder

OCTOBER 5, 2023

Comprehensive tools : From managing reservations to enhancing the guest experience, Expedia Partner Central provides a range of tools tailored to the needs of hoteliers. This section lets you adjust room rates, offering flexibility in response to changing demand or special events.

Competitive Analysis 59

Competitive Analysis Book Information Property Management 59

eZee Absolute

OCTOBER 16, 2023

Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours. Meetings and Events: Host conferences, weddings, and other events at your hotel, leveraging your meeting spaces and event planning services.

Concierge 59

Concierge Events Book Marketing 59

The Restaurant Times

JANUARY 18, 2023

taking table reservations, . assisting with marketing strategies such as, customer relationship management (CRM), . Design Marketing Campaigns: With the data, you’re learning about your customers. You can tailor marketing campaigns to what they’re ordering at what times, leading to more successful campaigns.

POS Systems 52

POS Systems Information Bookkeeping Scheduling 52