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The Importance of Being Present

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. I have a varied background in sales, marketing, and HR. I believe in being present in my store.

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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Adoption rate is the percentage of total campaigns where a feature is present 6.

Marketing 179
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Effective Marketing Strategies for Serviced Apartments

Hotelogix

  How to market a serviced apartment?    To market a serviced apartment, you would need the following:  Create A Good Website Many serviced apartment companies have websites, but they often don't fully leverage them. It is a good option for outreach marketing ideas for apartments.

Marketing 130
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How AI is Reshaping the Hospitality Digital Marketing Industry

Revenue Hub

A multi billion industry dominated by just a few giants The travel and hospitality sector, a $5 trillion industry , allocates a significant portion of its revenue about 7%- to digital marketing. In contrast, suppliers, such as hotels, invest a modest 2% to 5% in marketing efforts. adults- is expected to grow globally.

Marketing 107
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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100
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How much is too much for a cup of coffee?

Hospitality Magazine

” The report presents expected trends for the year ahead, a timely launch with the cost of coffee beans recently hitting its highest number in 50 years, which is attributed to droughts in coffee growing regions. But if I buy coffee at the caf near my house its about $6 or $6.50 and that feels a bit too much, says LoPilato.

Pricing 231