Horizon Hospitality

OCTOBER 30, 2024

Job seekers who invest in tools like property management systems, digital marketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?

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Marketing Customer Service Blog Guest Services 130

Hotelogix

NOVEMBER 28, 2024

  How to market a serviced apartment?    To market a serviced apartment, you would need the following:  Create A Good Website Many serviced apartment companies have websites, but they often don't fully leverage them. It is a good option for outreach marketing ideas for apartments.

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Marketing Blog Information Reservations 130

Hotelogix

FEBRUARY 13, 2025

They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?

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Marketing Book Reservations Pricing 130

Revenue Hub

JANUARY 15, 2025

NB: This is an article from Hotelchamp Subscribe to our weekly newsletter and stay up to date With tech breakthroughs, shifting behaviours, and rising demands, the hospitality marketing landscape is constantly evolving. Lets dive into the key trends shaping hotel marketing in 2025.

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Marketing Article Book Reservations 109

Revenue Hub

NOVEMBER 7, 2024

Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy. Why email marketing for your property?

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Marketing Communication Book Article 108

Hospitality Net

MARCH 13, 2025

As global tourism rebounds, Italy stands out as one of the most attractive hospitality investment markets in Europe, surpassing pre-pandemic levels in both visitor numbers and ADR growth.

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Marketing 96

Revenue Hub

JANUARY 6, 2025

In 2025, hotel marketing isnt just about booking a few extra nights here and there. That means your marketing strategy needs to be as sharp as a concierges suit. Key Marketing Strategies for USA Hoteliers in 2025 A. Enter content marketing. And if youre feeling adventurous, try out influencer marketing.

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Marketing Concierge Article Blog 109

Hotelogix

FEBRUARY 13, 2025

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

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Marketing Budgeting Blog Reservations 130

Modern Restaurant Management

OCTOBER 13, 2024

Just as some people have experienced “long COVID,” with symptoms lasting well beyond the initial infection, so too have some industries struggled to fully recover from the pandemic’s economic impact. The restaurant industry is a case in point, where employment has yet to climb back from pandemic-induced losses.

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Marketing Scheduling 179

Revenue Hub

JANUARY 22, 2025

A multi billion industry dominated by just a few giants The travel and hospitality sector, a $5 trillion industry , allocates a significant portion of its revenue about 7%- to digital marketing. In contrast, suppliers, such as hotels, invest a modest 2% to 5% in marketing efforts.

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Marketing Download Maintenance Article 107

Revenue Hub

MARCH 11, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

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Marketing Budgeting Maintenance Book 94

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

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Marketing Book Blog Communication 90

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ).  Marketing is not only about advertisement.

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Marketing Blog Book Events 100

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. The Power of Influencer Marketing In today’s world, influencers play a huge role in shaping travel decisions.

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Marketing Book Budgeting Blog 100

Larry Mogelonsky

JANUARY 20, 2025

(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.

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Marketing Book Events Reservations 130

Soft Inn

NOVEMBER 13, 2024

Your hotel’s website is the heart of your digital marketing, functioning as both a virtual front desk and a booking engine. In this guide, we’ll explore how to use GA4 to measure key performance metrics for your hotel’s website, from tracking conversions to analyzing guest behaviour and fine-tuning your marketing efforts.

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Book Events Marketing 263

Revenue Hub

FEBRUARY 12, 2025

Welcome to the world of Hotel WhatsApp Marketing, the alternative to Hotel Email Marketing , where high open rates, interactive messaging, and real-time engagement give you a direct line to your guests. Guests can unsubscribe by replying STOP, keeping your marketing GDPR-compliant and reassuring them theyre in control.

Marketing 101

Marketing Download Article Book 101

eHotelier

NOVEMBER 17, 2024

At the end of the day, hospitality is about building relationships and making your guests feel valued. Trends like the metaverse, UGC, and voice search are powerful tools, but they should serve one purpose: to create seamless, personalised experiences that put the guest first.

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Marketing 309

Revenue Hub

MARCH 25, 2025

Understanding your guests is the key to more effective hotel marketing. By leveraging hotel guest personas, you can deliver targeted promotions, refine your messaging, and optimize marketing efforts to boost occupancy rates and maximize ProPAR.

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Marketing Information Book Article 70

Revenue Hub

MARCH 26, 2025

Good marketing does not start with Google Ads, a good website, or even trying to go viral (I cant even explain how frustrated this last bit gets me). The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Business travellers?

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Marketing Blog Book Special Events 70

eHotelier

JANUARY 19, 2025

Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.

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Marketing 246

Hospitality Magazine

NOVEMBER 20, 2024

Efendy Group Somer Sivrioglu has confirmed Efendy Group will open a seafood-centric restaurant inside the Sydney Fish Market, which is slated for completion later next year, according to the SMH. Group Executive Chef Arman Uz will run the kitchen of the 280-seater restaurant, which will be the largest eatery at the Fish Market.

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Catering Marketing Magazine 244

Hospitality Magazine

JANUARY 15, 2025

Simon Blacher, creative director, Commune Group The midweek market has softened over the past 12 months with the demand for weekend trade increasing. Lean into what the market is telling you. Ensure you have a brand-sensitive promotion in place so you can capitalise on the heightened weekend market.

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Marketing Pricing Communication Training 257

Modern Restaurant Management

DECEMBER 9, 2024

What are the best practices for marketing pop-ups? My Neighbor Felix Christmas Photos courtesy of Lotus Concepts Having one concentrated campaign that launches at the start of the pop-up across all marketing channels and resources as well as physical signage on the restaurant is crucial in establishing a strong start.

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Budgeting Marketing Magazine Events 167

Hospitality Magazine

MARCH 19, 2025

The cost of coffee is doubling, and cafes will have to put prices up 50c to $1 over time, says Market Lane Founder Fleur Studd. “For over 20 years, the price of specialty coffee in Australia has been kept artificially low, often comparable to mass-market chains,” says CEO Mike Brabant.

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Pricing Presentation Magazine Marketing 231

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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L&D Marketing Pricing Catering 167

Modern Restaurant Management

JANUARY 2, 2025

Opening a restaurant in competitive markets like South Florida is no easy task. Strategies for Restaurant Success Here are key strategies to help restaurants succeed: Know Your Market : Understand your audience and tailor offerings to their tastes. Bureau of Labor Statistics.

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Marketing Pricing Events 189

Modern Restaurant Management

MARCH 11, 2025

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." – John Campbell, owner of RiverPalm Terrace Small businesses had no choice but to dive headfirst into digital marketing during the pandemic. The pandemic changed how businesses market, no doubt about it.

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POS Systems Marketing Server Communication 188

Modern Restaurant Management

NOVEMBER 20, 2024

Recruiting and Retention Remain a Struggle In the research report, 65 percent of respondents described the current labor market as “tight” or “very tight.” Not only can this positively impact your employees, but it can also help differentiate your restaurant in a tight labor market.

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Scheduling Training Marketing Pricing 189

Hospitality Magazine

DECEMBER 2, 2024

Marmelo is inspired by the small restaurants and bars of coastal Portugal and Spain where the markets, like Melbourne, are integral to the fabric of daily life. I will focus on showcasing the abundant resources of the centrally located Melbourne markets as well as smaller Victorian producers.

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Presentation Information Magazine Marketing 245

Hospitality Magazine

DECEMBER 9, 2024

The primary purpose of Lottie, according to Liquid & Larder Co-Founder James Bradey, is to help fill a gap in the market for Mexican fine dining. The Mexican-leaning eatery is located on the hotel’s rooftop beside the pool, among Daniel Baffskys verdant landscaping.

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Scheduling Magazine Marketing 246

Revenue Hub

JANUARY 22, 2025

An event venue connected to a hotel in New York City struggled to capture market share. Campaign Research and Strategy Launched in March 2024, the campaign was designed to align with their limited marketing budget of $9,000 per year ($750 monthly).

Budgeting 109

Budgeting Events Article Marketing 109

Soft Inn

DECEMBER 11, 2024

Moreover, it is essential to consider factors like market demand, location, and target audience when determining the right pricing strategy. Understanding the basics of hotel pricing involves knowing the different types of pricing strategies such as seasonal pricing, competitive pricing, and value-based pricing.

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Pricing Information Marketing 130