eHotelier

NOVEMBER 11, 2024

Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Marketing 130

Marketing Hospitality Management 130

eHotelier

JUNE 17, 2024

Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.

Marketing 264

Marketing 264

eHotelier

OCTOBER 23, 2024

Investment in the hotel sector in France doubled last year against the volume seen in 2020, according to Global Asset Solutions’s France Hotel Market Outlook 2024 authored by Dimitris Mittas and Lionel Anidjar.

Marketing 130

Marketing 130

Hotelogix

NOVEMBER 8, 2024

One of the most effective ways to do this is through content marketing. In this article, we’ll explore how content marketing works for hotels, offer some creative content ideas, and show you how to make the most of this strategy.   What is Content Marketing for Hotels? More bookings? Increased brand awareness?

Marketing 130

Marketing Blog Book Information 130

eHotelier

NOVEMBER 13, 2024

With an extensive background in luxury hospitality, both in Brazil and internationally, Patricia Costa returns to the Accor Group as the newly appointed Sales and Marketing Director for the Luxe RJ Cluster.

Marketing 130

Marketing 130

Horizon Hospitality

OCTOBER 30, 2024

Job seekers who invest in tools like property management systems, digital marketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?

Marketing 130

Marketing Customer Service Blog Guest Services 130

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing POS Systems Budgeting Events 188

eHotelier

OCTOBER 29, 2023

There is no definitive guide to social media marketing because social media is constantly evolving, but these tips can help you always stay ahead of the curve.

Marketing 279

Marketing Definition 279

eHotelier

NOVEMBER 1, 2023

A comprehensive guide to hotel mobile marketing: Part 2 - Insights Mobile marketing is not just a trend but a necessity. To succeed, optimize your web presence, engage guests on social platforms, and safeguard data.

Marketing 279

Marketing 279

eHotelier

OCTOBER 22, 2023

Fang-tastic marketing tactics for Halloween hotel festivities - Insights - Insights Get inspired to set your property apart from the rest with these spooky direct channel strategies.

Marketing 290

Marketing 290

Soft Inn

SEPTEMBER 11, 2024

In today's competitive hospitality industry, effective marketing is essential to attract and retain guests. Hotel marketing departments need to be equipped with the right training materials to ensure they are up-to-date with the latest trends and strategies.

Training 130

Training Marketing 130

eHotelier

FEBRUARY 22, 2023

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.

Marketing 306

Marketing 306

eHotelier

OCTOBER 30, 2024

Studies show that 64% of loyalty members are business travellers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%.

Marketing 263

Marketing 263

InnQuest

JULY 26, 2023

In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?

Marketing 223

Marketing Travel and Tourism Book Blog 223

MEWS

AUGUST 7, 2024

¿Qué es el video marketing para hoteles? El video marketing para un hotel es una estrategia de comunicación y promoción que utiliza contenido audiovisual para atraer, informar y convencer a potenciales clientes.

Marketing 130

Marketing 130

Horizon Hospitality

FEBRUARY 7, 2023

Here are how hotels and their properties can use emotional marketing to turn the new generation of travelers into loyal guests: Make it Personal Feature stories like emotionally moving guest experiences or highlight a long-time employee to connect consumers to the property on a personal level before they even book. Contact us to learn how!

Marketing 246

Marketing Information Book 246

eHotelier

NOVEMBER 4, 2024

Four Seasons Hotel and Private Residences New Orleans announces the appointment of Natalie Placer as the property’s new Director of Marketing.

Marketing 130

Marketing 130

eHotelier

OCTOBER 27, 2024

Kerten Hospitality has announced the appointment of Giacomo Nicolodi as group marketing communications director.

Communication 130

Communication Marketing 130

Lodging Magazine

SEPTEMBER 6, 2024

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Marketing 114

Marketing Events Magazine 114

Revenue Hub

OCTOBER 29, 2024

NB: This is an article from Travelboom Marketing Subscribe to our weekly newsletter and stay up to date Social media marketing for hotels has evolved rapidly, and Facebook, Instagram, X, and TikTok each offer opportunities to reach target markets.

Marketing 92

Marketing Reservations Article Book 92

Revfine

NOVEMBER 7, 2024

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? Goldrich) Our Marketing Expert Panel Michael J. What are the common challenges? Question by Michael J.

Marketing 75

Marketing Communication 75

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. How to Get It Right: Essential Tips for Effective Hotel Email Marketing 1.

Marketing 72

Marketing Book Guest Satisfaction Events 72

Hotel Business

AUGUST 20, 2024

Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering. The post ELEVAT3 launches sales & marketing division appeared first on hotelbusiness.com.

Marketing 111

Marketing 111

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.

Marketing 111

Marketing Travel and Tourism Property Management 111

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 212

Marketing Customer Service Accounting Magazine 212

Modern Restaurant Management

MAY 7, 2024

The tightening labor market of 2024 presents a complex set of challenges for business owners, from a shrinking labor force to the increasing prevalence of counteroffers. The labor market landscape has shifted recently in ways that few could have predicted even a few years ago. percent in 2022 to 60.4 The bottom line?

Marketing 167

Marketing Presentation Scheduling Training 167

Revenue Hub

OCTOBER 31, 2024

In the spirit of Halloween, we’ve decided to dig up some of the spookiest tales from the world of digital marketing. The Masked Digital Marketer Nothing is more unsettling than feeling like the person managing your marketing budget is a ghost in the system.

Marketing 86

Marketing Budgeting Accounting Communication 86

Hospitality Net

OCTOBER 7, 2024

The Market Snapshot: Asia Pacific 2024 highlights an overview of transaction activity in the region and presents 24 markets’ current hospitality landscape; each covering demand and supply dynamics, hotel performances, and key transactions.

Marketing 94

Marketing Presentation 94

Hotel Owner

OCTOBER 14, 2024

Northcote Hotel in Lancashire has been brought to market for an undisclosed price. The property is being marketed by Savills which is operating the sale on a “price on application” basis. It is being pitched as a freehold opportunity that includes 26 bedrooms and planning consent for an extra restaurant.

Marketing 98

Marketing Pricing 98

Revenue Hub

NOVEMBER 7, 2024

Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy. Why email marketing for your property?

Marketing 90

Marketing Communication Book Article 90

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

Marketing 208

Marketing Information Events Accounting 208

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 78

Marketing Events Special Events POS Systems 78

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022? Optimize the Website for Search and Usability.

Marketing 203

Marketing Budgeting Communication Information 203