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At the same time, brands can fortify their position within these optimistic marketforecasts by prioritizing flexibility. Despite the continued surge in demand, it’s important to note that customers may begin to express some frustration in regard to pricing and rate increases.
Government data provides evidence that restaurants are raising menu prices to help offset higher labor costs. The monthly Food Away from Home Consumer Price Index rose to over 4 percent in June, after pacing mostly in the lower single-digit range since 2H09, according to Federal Reserve Economic Data. QSR MarketingForecast.
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