Revenue Hub

OCTOBER 30, 2024

Welcome to the “rate wars,” where hoteliers engage in a constant game of pricing cat and mouse. From fancy software tools that track every rate change in real-time to secret phone calls under the guise of a corporate booker, hoteliers have mastered the art of “price espionage.”

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Revenue Hub

SEPTEMBER 19, 2024

Game theory begins with understanding that every guest is a player in the hospitality market, making choices based on various factors – price, location, brand reputation, and unique offerings. This move, in turn, can prompt competitors to adjust their pricing or promotions.

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Revenue Hub

MAY 7, 2024

Perfect competition is a term used in economics to describe a market structure where many buyers and sellers interact without any restrictions, and prices reflect the actual supply and demand dynamics. The industry is characterized by its diverse pricing and services and the advanced technological tools used to set those prices.

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STAAH

JULY 23, 2024

In the ever-evolving landscape of the hotel industry, finding the right pricing strategy can significantly impact your business’s success. One approach that has gained traction among savvy hotel owners and managers is dynamic pricing. But what exactly is dynamic pricing?

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Revenue Hub

SEPTEMBER 6, 2024

delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. NB: This is an article from TravelBoom Subscribe to our weekly newsletter and stay up to date From a hotel marketing perspective, the Google antitrust ruling could have far-reaching implications.

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Hotel Owner

OCTOBER 21, 2024

The three-star Oaks Hotel near Burnley, Lancashire, has been brought to market inviting offers in the region of £1.8m. acres of landscaped grounds and has 51 letting bedrooms. Included within the guide price is a detached lodge located at the entrance to the site. The AA three-star hotel sits in around 3.5

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Revenue Hub

SEPTEMBER 24, 2024

In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

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Revenue Hub

AUGUST 29, 2024

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.

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Budgeting Marketing Book Pricing 94

Revenue Hub

OCTOBER 9, 2023

Pricing is a critical element of a hotel’s revenue management strategy. NB: This is an article from Agilysys The right pricing approach can help hotels optimize profitability, attract the right customer segments, and maximize return on margins. Each segment has distinct needs, booking behaviors, and willingness to pay.

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Pricing Article Book Marketing 93

SiteMinder

OCTOBER 18, 2023

What is competitor based pricing? Competitor-based pricing or competition-based pricing is a data-driven approach where businesses use advanced analytics to set their prices based on competitors’ rates. But it’s not just about matching or undercutting competitors’ prices.

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Revenue Hub

JULY 11, 2024

In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. Simultaneously, it allows you to keep an eye on cost effectiveness in order to market your hotel in the best possible way. But let’s take a look now what’s behind all of this.

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Revenue Hub

JANUARY 17, 2024

NB: This is an article from BEONx , one of our Expert Partners During the last few years, a unique and powerful phenomenon has occurred in this industry market: we have been witnesses of a swing similar to that of a pendulum, not only recovering from the challenging situation of the COVID-19 pandemic, but surpassing unexpected limits.

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Pricing Travel and Tourism Article Presentation 98

Revenue Hub

OCTOBER 10, 2023

In the ever-evolving landscape of the hospitality industry, innovation and education are the keys to success. NB: This is an article from BEONx , one of our Expert Partners When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward.

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Hotel Owner

OCTOBER 8, 2024

Fairfield House, a five star Visit England-rated self-catering country house, has been brought to market off a guide price of £1.3m. The period property is situated in the Weardale town of Stanhope, County Durham, surrounded by the North Pennines National Landscape.

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SiteMinder

OCTOBER 10, 2023

What is hotel price monitoring? Hotel price monitoring is a crucial practice that involves tracking the prices of hotel rooms, both within your own portfolio and across competitors. This data-driven approach enables you to make informed pricing decisions , ensuring you remain competitive in the market while maximising revenue.

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Modern Restaurant Management

APRIL 18, 2024

The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6 Million by 2033, according to Future Market Insights. It is a competitive landscape because restaurant owners navigate in order to select the best fryer for their demands and budget.

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STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. How to Get It Right: Essential Tips for Effective Hotel Email Marketing 1.

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Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

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Hotel Owner

OCTOBER 11, 2024

Parade House in the historic centre of Trowbridge, Wiltshire, has been brought to market for a guide freehold price of £950k. A large new event kitchen on the top floor can cater for both public and private events, while a landscaped lawn area sits to the front of the property.

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Hospitality Magazine

FEBRUARY 21, 2024

But it’s also essential to think about the landscape and how it’s evolving. You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. But profiting from delivery should be front of mind, which means condensing your menu and pricing it accordingly.

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Revenue Hub

AUGUST 2, 2023

The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps – Product, Price, Promotion, and Place. The revolution touches every aspect, from personalized guest experiences and dynamic pricing to omnichannel presence and data-driven promotions. Conceived in the early 1960s by E.

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Revenue Hub

NOVEMBER 3, 2023

There’s a point where your strategy, your operating landscape, your owner expectations, your faith in the error bands of the system, and your viewpoint as a business leader come in to set that dial. Understanding the Longer-Term Impacts of Taylor Swift This relationship between quality and price exists in the RMS today.

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Revenue Hub

SEPTEMBER 26, 2023

NB: This is an article from Smartpricing In the competitive landscape of the hospitality industry, understanding the true cost of a hotel room isn’t just beneficial − it’s pivotal. A precise calculation influences pricing strategies, ensures profitability, and strengthens the foundation of your business. Download here!

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Pricing Download Article Marketing 99

Modern Restaurant Management

JULY 9, 2024

percent YOY) and throughout 2024 were primarily due to price increases, which have surged nearly 50 percent in some segments since the pre-pandemic era and were still up 3.0 ” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. Effective marketing can bridge this gap.

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Revenue Hub

OCTOBER 2, 2024

In the competitive landscape of the hospitality industry, a well-thought-out hotel commercial strategy can make all the difference between success and struggle. It involves a comprehensive approach to managing various aspects of the hotel’s operations, including pricing, marketing, distribution, and revenue management.

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Modern Restaurant Management

AUGUST 2, 2024

As the landscape changes, 39 percent of leaders said they’re prioritizing investments in sales, marketing, and related technologies for the rest of 2024. As a result, they are making hard decisions to adjust prices and make menu changes. LTO Impact A new Placer.ai

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Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. NB: This is an article from Koddi Subscribe to our weekly newsletter and stay up to date What is Enhanced Marketing Text?

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Revenue Hub

MARCH 22, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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Revenue Hub

MAY 2, 2023

The hotel industry is characterized by continuous change and intense competition, making it imperative for hoteliers to develop a deep understanding of market dynamics and customer preferences. NB: This is an article from Lybra , one of our Expert Partners A well-defined pricing strategy is vital for the success of any hotel business.

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Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

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Revenue Hub

OCTOBER 18, 2023

NB: This is an article from Userguest , one of our Expert Partners This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies. Personalised Marketing Campaigns One of the most potent ways to leverage user booking behaviour is by creating personalised marketing campaigns.

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Hotel Owner

AUGUST 8, 2024

Taypark House Estate in Dundee, Scotland has been brought to market for an undisclosed price. Built in 1863, the Baronial mansion, which is set within landscaped gardens, has been used for a variety of purposes throughout its history, including a training centre, care home and medical research offices.

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Hotel Owner

MARCH 22, 2024

Ston Easton Park Estate, a former country house hotel in Somerset, has been brought to market for an undisclosed price. The Grade I listed Palladian mansion, which features 20 bedrooms, sits within 28 acres of gardens and landscaped grounds designed in the 1700’s by English landscape designer, Humphrey Repton.

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Hotel Owner

SEPTEMBER 5, 2024

Stanhill Court Hotel, a 59-bedroom Victorian Country Manor House, has been brought to market off a guide price of £7,975,000. The hotel sits in the grounds of approximately 35 acres including landscaped gardens, a one-acre amphitheatre and picturesque views over the South Downs.

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Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

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Hotel Owner

OCTOBER 20, 2023

Holehird Mansion and Stables Cottage has been brought to market on behalf of The Holehird Trust for an asking price of £1.75m. Holehird Mansion is situated north of Windermere with spectacular panoramic views of the lake and surrounding natural landscape.

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Les Roches

DECEMBER 28, 2022

As a luxury marketing manager, you could find yourself working with world-renowned, big-name brands. Luxury marketers work with selling or promoting high-end goods or services that are generally not considered essential to everyday life but offer pleasure and enjoyment to those who buy them. The evolution of luxury marketing.

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