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Where Is Surge Pricing Headed?

Modern Restaurant Management

"Restaurants thinking about implementing surge pricing need to balance the revenue upside with the potential brand backlash," says Savneet Singh, CEO of PAR Technology. "While Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape.

Pricing 193
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Surgical Pricing Strategies: How QSRs Can Navigate Inflation

Modern Restaurant Management

While it’s understandable to believe everything is back to normal – according to our QSR monthly trends, August 2023 traffic was down just half a percent compared to 2022 – the landscape has taken a seismic shift. The data also supports what RMS has been advising: pricing must be strategic.

Pricing 193
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 148
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Everything you need to know about marketing your hospitality business

Hospitality Magazine

But it’s also essential to think about the landscape and how it’s evolving. You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. But profiting from delivery should be front of mind, which means condensing your menu and pricing it accordingly.

Marketing 246
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Competitors: Know Who They Are and How to Price Against Them

Revenue Hub

It also means monitoring their offerings and pricing. Pricing: Properties that offer similar room types at similar prices. Target markets: Properties that cater to specific traveler types, such as leisure, corporate, families, couples, or groups. Some hotels tie their pricing to just one or two competitors.

Pricing 98
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Restaurant Deal Landscape for Mid-Year 2024

Modern Restaurant Management

Private equity thus is keen on acquisition opportunities that will coalesce well-known brands with newer market entrants, particularly opportunities that are vertically integrated. How could the growth of the private credit market be beneficial for the F&B landscape?

Pricing 110
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The Best Pre-Launch Marketing Strategy for Your Fine Dining Restaurant

Modern Restaurant Management

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

Marketing 208