Smart Brief Hospitality

JULY 30, 2024

Many marketers still consider Reddit an enigma. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform. So why are brands and marketers still not sold?

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Marketing Competitive Analysis Information Article 118

Smart Brief Hospitality

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

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Modern Restaurant Management

MARCH 28, 2024

While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with the scan of a smartphone. .” Since then, the practice has become ubiquitous.

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Social Hospitality

DECEMBER 16, 2024

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation. However, there are a few ways to go about this.

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Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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Marketing Guest Satisfaction Book Budgeting 100

Larry Mogelonsky

JANUARY 20, 2025

(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.

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Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. " All this information about your hotel helps them picture their trip and eliminates concerns about transportation.

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Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ).  Marketing is not only about advertisement.

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Revenue Hub

MARCH 11, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

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Horizon Hospitality

FEBRUARY 7, 2023

They can help guests tune out the overload of daily information and enjoy letting their intuition make travel choices. For established hotel brands, it may mean tapping into some marketing campaigns from decades past. The post Why Hotels Need Emotional Marketing appeared first on Horizon Hospitality. Contact us to learn how!

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Revenue Hub

JANUARY 28, 2025

For modern-day hoteliers to find success, its high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. Here are seven key ways you should be leveraging data to make your hotel or hospitality brands marketing efforts more effective: 1.

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Marketing Information Article Book 91

Revenue Hub

MARCH 25, 2025

Understanding your guests is the key to more effective hotel marketing. By leveraging hotel guest personas, you can deliver targeted promotions, refine your messaging, and optimize marketing efforts to boost occupancy rates and maximize ProPAR. Provide a survey in a post-stay email or an in-room QR code.

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Hotelogix

MARCH 21, 2025

They allow hotels to: Market available rooms more effectively Get more bookings in less time Reach a wider audience But there’s a catch. Hotels store large amounts of customer data, including sensitive payment information. Competitive Edge : Hotels with robust security measures can stand out in a crowded market.

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Modern Restaurant Management

JANUARY 13, 2025

increased consumer demand for real-time information about these incidents. The media can be incredibly valuable in distributing updates to the public and other key stakeholders, but if the information they have is inaccurate or sensationalized, it’s not helpful in protecting public health.

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Communication Information Document Marketing 167

Hospitality Magazine

DECEMBER 2, 2024

Marmelo is inspired by the small restaurants and bars of coastal Portugal and Spain where the markets, like Melbourne, are integral to the fabric of daily life. I will focus on showcasing the abundant resources of the centrally located Melbourne markets as well as smaller Victorian producers.

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Presentation Information Magazine Marketing 245

Soft Inn

DECEMBER 11, 2024

Moreover, it is essential to consider factors like market demand, location, and target audience when determining the right pricing strategy. By mastering these basics, hotel managers can make informed decisions that align with the business goals. These strategies help hotels set room rates that attract guests while maximising profits.

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Hospitality Magazine

DECEMBER 16, 2024

Farmers can log into an interactive portal after 5pm each day and access information about the carcasses that were processed just hours before. The constant feed of information allows farmers to identify any issues in their practices from feed quantity to the performance of certain breeds, most of which are Merino or Merino crosses.

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Information Magazine Events Marketing 246

Hospitality Magazine

JANUARY 15, 2025

Simon Blacher, creative director, Commune Group The midweek market has softened over the past 12 months with the demand for weekend trade increasing. Lean into what the market is telling you. Ensure you have a brand-sensitive promotion in place so you can capitalise on the heightened weekend market.

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Marketing Pricing Communication Training 257

Hospitality Magazine

MARCH 10, 2025

Inviting everyone from bartenders, bar owners, and managers to brand ambassadors and marketing executives to take part, the survey delves into all aspects of the industry, including the reasons people join and leave the industry, the barriers they face, and the opportunities they enjoy.

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Training Information Magazine Marketing 235

Modern Restaurant Management

FEBRUARY 25, 2025

The restaurant industry is facing unprecedented challenges and opportunities in maintaining visibility online, where the majority of local consumers go for information and recommendations. To capture this demand, restaurants must optimize their digital content with detailed, keyword-rich information across multiple platforms.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Reservations Blog 78

Revenue Hub

MARCH 26, 2025

Good marketing does not start with Google Ads, a good website, or even trying to go viral (I cant even explain how frustrated this last bit gets me). The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Business travellers?

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Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Collaborative relationships with knowledgeable distributor sales reps help restaurants stay current and make informed choices that align with their vision and goals.

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Presentation Server Information Budgeting 162

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Marketing POS Systems Budgeting Events 188

Modern Restaurant Management

NOVEMBER 20, 2024

Recruiting and Retention Remain a Struggle In the research report, 65 percent of respondents described the current labor market as “tight” or “very tight.” Not only can this positively impact your employees, but it can also help differentiate your restaurant in a tight labor market.

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Scheduling Training Marketing Information 189

Hospitality Magazine

FEBRUARY 21, 2024

You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. If you’re working with a PR agency, put together a list of publications you’d like to be featured in and have an account manager pitch to editorial teams with information about your venue as well as an invitation to come in.

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Marketing Accounting POS Systems Information 246

Smart Brief Hospitality

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Here’s a bit more of how data analytics can help.

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Information Marketing Customer Service Accounting 104

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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Modern Restaurant Management

DECEMBER 16, 2024

Encouraging Participation : Host brief, informal sessions to explain options, empowering your team to make confident decisions for themselves and their families. Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities.

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Scheduling Training Communication Budgeting 179

Revenue Hub

DECEMBER 4, 2024

NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date These tools enable teams to make data-driven decisions at every stage of the guest journey, ensuring that strategies align with market demands and guest expectations. Optimized Revenue: Securing reservations via the most profitable channels.

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Book Article Information Marketing 109

Modern Restaurant Management

OCTOBER 21, 2024

A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. Having good communication skills makes sure all information is passed on correctly to the part of the restaurant that needs it when they need it.

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Communication Accounting Information Marketing 167

Revenue Hub

DECEMBER 18, 2024

NB: This is an article from Aggregate Intelligence , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Recent developments in the travel tech industry have highlighted growing concerns about data providers expanding into competitive markets with their clients.

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Article Property Management Information Marketing 108

Revenue Hub

NOVEMBER 27, 2024

While this might sound discouraging, hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into registered guests. Mid-Funnel Content Marketing for Hotels Middle-of-the-funnel shoppers are more than aware of your hotel—they’re interested.

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Modern Restaurant Management

NOVEMBER 6, 2024

"This trend emphasizes the importance of supporting employees as whole individuals in today's competitive job market." Our primary focus is on workforce development, recognizing hospitality as a vital feeder for the broader labor market."

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Training Information Magazine Marketing 154

Restaurant Engine

MARCH 26, 2025

Concentrate on hyperlocal marketing strategies to reach your target customer. With so much digital noise, its key to focus on hyperlocal marketing. Its the future of restaurant marketing and a strategy you need to implement now. What is Hyperlocal Marketing? Gone are the days of casting as wide a net as possible.

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Marketing Budgeting Information Blog 52

Revenue Hub

MARCH 11, 2025

Sure, we all know Google dominates the search market. Thanks to a partnership between OpenAI and Microsoft, Bing even powers searches on ChatGPT when the AI chatbot is seeking up-to-date information. According to data from HubSpot , the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot).

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Revenue Hub

NOVEMBER 12, 2024

Consider your website a powerhouse marketing tool, especially when attracting group bookings and onsite events. An optimized website with clear, visually appealing information about group offerings, special accommodations, and events showcases your hotel as organized, inviting, and ready to deliver.

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