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In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. Each plays a distinct yet interconnected role in attracting guests, optimizing revenue, and ensuring the hotel’s competitive edge.
Do hotels need business intelligence? Hotels are notoriously time-poor, and maintaining precise data in the PMS or other systems can be overwhelming. Suppose the hotel has collected the reason for the visit, guest origin, booking channels, and spending patterns. The immediate answer is no.
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date With strategicplanning, restaurants can unlock the full revenue potential of holiday events and private dining. The holidays are such a busy, much-anticipated time in our industry.
Setting the right price for your hotel rooms is crucial for driving revenue and maximizing profitability. However, there are many factors that can influence your hotel’spricing strategies. What is Hotel room pricing? What is Hotel room pricing?
To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.
The hotel shoulder season – those quieter months between the peak and off-peak travel periods – presents a unique opportunity for hotels to increase revenue while navigating a slower pace. What is Shoulder Season in the Hotel Industry? Peak seasons are when hotels can charge premium rates due to high demand.
The role of a Hotel Manager (or General Manager) is multifaceted, requiring a blend of leadership, operational expertise and the ability to develop and oversee the execution of strategic business goals. The Art of Hospitality At its heart, hospitality is about creating exceptional guest experiences.
Hotel forecasting, also known as hotel demand forecasting, is a strategic process that predicts future demand for hotel rooms and services based on historical data, market trends, and various influencing factors. What is Hotel Forecasting?
The role of the hotel revenue manager, while foundational to maximizing a hotel’s room revenue, has become increasingly operational. Instead, the approach often defaults to maximizing occupancy, assuming that a full hotel automatically translates to optimal profitability, which is rarely the case.
NB: This is an article from Demand Calendar The main reason for forecasting is not competition in accuracy; it is to use the forecasts for planning to achieve a healthy profit. As the hotel owner focused on maximizing the return on investment (ROI), forecasting is critical in helping you achieve your goals in several ways.
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. Expert opinions : Engages insights from hotel management and operational staff to understand local market dynamics. This is important for factoring customer behavior and emerging trends.
NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date Here’s a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice. This concept is crucial for strategicplanning and operational adjustments in the hospitality industry.
What is the key to enhancing your hotel or lodging business’s revenue? Enhancing pricing flexibility and profitability as guests are willing to pay more for bespoke services. 2) Harnessing Technology for Revenue Growth Technological integration is a game-changer in increasing hotel revenue.
What is Hotel PMS? A Hotel Property Management System (Hotel PMS) is software that helps hotels efficiently organize, schedule, and manage their daily operations. Also known as hotel software, it functions as the nerve centre of hotel operations, facilitating a smooth flow of interdepartmental information.
While all hotels have a General Manager (GM) and a Revenue Manager (RM) to oversee operations and profitability, few have a dedicated Guest Experience Manager. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date The role is vital, but many hotels assume department heads will handle it.
Boosting profitability while maintaining high-quality service in city hotels is both an art and a science. Subscribe to our weekly newsletter and stay up to date Leverage Dynamic Pricing Strategies Dynamic pricing involves adjusting room rates in real time based on factors such as demand, competition, local events, and historical data.
With more than two decades of experience in the travel and technology industry, Bhogaraju most recently held the role of general manager of revenue performance solutions at Expedia Group, where he was responsible for the strategy and execution of the group’s revenue management offerings for the short-term rental and hotel lines of businesses.
With more than two decades of experience in the travel and technology industry, Bhogaraju most recently held the role of general manager of revenue performance solutions at Expedia Group, where he was responsible for the strategy and execution of the group’s revenue management offerings for the short-term rental and hotel lines of businesses.
In the hotel industry, the decision to sell a hotel can be both challenging and promising for hoteliers. Whether it’s to pursue new opportunities, consolidate assets, or respond to market shifts, the sale process demands careful consideration and strategicplanning.
In a competitive operating environment, where every pricing decision counts, all hotels need to ensure that they are pricing themselves correctly in the market, minimising operational costs, and attracting the right guests at the right rates. Hotel Owners. NB: This is an article from IDeaS.
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. This can only be done by measuring and monitoring the demand of your hotel rooms.
Have you planned business objective s for your property? Do you know what opportunities and challenges are ahead for your hotel and what initiatives you should implement to succeed? Subscribe to our weekly newsletter and stay up to date What is a hotel SWOT analysis? This category considers your strengths and weaknesses.
Like every good debate, there’s another side to the story: algorithm and technology enthusiasts claim computers can make better pricing decisions (than humans) because of their ability to process and analyze data in real-time and make logical pricing decisions based on those complex and constantly evolving data sets, eliminating risk of human error.
Subscribe to our weekly newsletter and stay up to date The Cornerstones of Resort Revenue Management Resort revenue management , interchangeably used with yield management, revolves around a strategicpricing approach. Its core principle is the sale of the right product to the right customer, at the right time and for the right price.
In the fast-paced world of the hospitality industry, it’s too easy for hotels to become consumed by the urgency of today’s problems. Moreover, this short-term focus can divert attention and resources from strategicplanning and future-oriented decision-making – which is crucial for long-term success.
NB: This is an article from Amadeus Revenue managers are tasked with maximizing revenue and profitability, balancing occupancy and pricing, developing effective competitive demand strategies, understanding evolving guest needs, and more. Many of these sustainability efforts provide cost reduction benefits as well.
Discover what a booking window is and how it can help you secure more bookings for your hotel or lodging facility. NB: This is an article from Smartpricing Subscribe to our weekly newsletter and stay up to date Why is the Booking Window Important for Your Hotel? What is the Booking Window? Download your free copy now!
Opportunities : Training & Development: Continuous training can enhance skills and adapt to the changing landscape of the hotel industry. Evolving Industry Trends: Rapid changes in the hotel industry might require constant upskilling. Evolving Industry Trends: Rapid changes in the hotel industry might require constant upskilling.
NB: This is an article from Lighthouse (formerly OTA Insight) Subscribe to our weekly newsletter and stay up to date Hotel BI refers to the process of collecting, tracking, analyzing, and understanding internal and external data to make informed revenue, sales, and distribution decisions. Well, that’s what BI does, and then some!
In the past, the UK’s hotel industry has proved it can withstand adversity, having faced no shortage of challenges over the years — from economic meltdowns, World Wars, and most recently, a global pandemic. Investing in your team The hotel industry relies on a skilled and motivated workforce to deliver incredible service.
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
Key Performance Indicators (KPIs) are measurable values that provide insights into the effectiveness of a hotel’s strategies and initiatives. The importance of KPIs in the hotel industry cannot be overstated—they facilitate decision-making, inform strategicplanning, and ultimately drive business growth.
For example, if you run a hotel, the widget can display rates from your booking engine , plus rates from popular platforms like Booking.com, Expedia, Agoda, and Hotels.com. By providing transparent pricing, the WatchMyRate widget enhances the guest experience and supports your goal of encouraging direct reservations.
Hotels across the globe have navigated major disruption over the last few years. NB: This is an article from CBRE Hotels Subscribe to our weekly newsletter and stay up to date In 2023, we faced concerns of a looming recession, rising inflation, higher interest rates, and increased cost of living.
Cloud-based hospitality platform HotelKey has partnered with OTA Insight to give hotels access to rate data and actionable insights to make more effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of 2 billion rate data points.
XOTELS – Revenue Management eBook In the first chapter of this eBook, we will go over the definition of what is revenue management in the hotel and hospitality industry. Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management?
And while hospitality professionals have built up enough know-how to drastically cut back on the need to ask why for most subjects, tapping into that childlike curiosity when working with data and developing strategicplans is actually an important skill to refine. Using “why?”
How to start a hotel management company 24th June, 2024 In this article The hospitality industry is a dynamic and thriving sector that presents plenty of opportunities for aspiring entrepreneurs. Starting a hotel management company is one of those and can be both rewarding and lucrative.
Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. But the industry has changed so much in such a short space of time, and hotels no longer have to accept that low season automatically means slow business. Your hotel probably receives lower room demand in the off-season.
Booking lead time is the time between a guest making their booking and arriving at your hotel for their stay. For example, a guest who books your hotel on the 17th of July and arrives on the 31st of July has a booking lead time of 14 days. Greater lead time also gives your hotel more time to learn about your guests.
9) Affordable Prices Kerala offers a plethora of affordable accommodation options, making it an ideal destination for budget travellers seeking value for money without compromising on the beauty and hospitality of the state. Looking for a place to stay? Althaf leads revenue growth initiatives for accommodation providers across the country.
What do you study in an online hotel management degree? But what do you study in an online hotel management degree? Understanding hotel management Managing a hotel or other tourism venue covers a broad range of roles and responsibilities, all of which are vital to the success of the business.
The role of a sales and marketing director A sales and marketing director is responsible for deciding the direction of marketing and sales activities for a hospitality company, whether that’s a single hotel, a chain or a five-star resort. You could even get the chance to work for some of the top hotel brands.
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