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Did you know that effective hotelpricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Value-Based Pricing: Price rooms based on guest-perceived value (e.g.,
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? Successful hotels focus on understanding and serving specific guest segments instead of trying to be everything to everyone.
NB: This is an article from Chekin Subscribe to our weekly newsletter and stay up to date Winter doesn’t arrive and instantly drop footfall for every hotel – after all, for a ski resort, winter might be the peak season! Some of the key dangers to consider include: Changes to footfall.
As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. We explore what a seasonal pricing strategy is, why it’s essential, and how you can effectively implement it in your hotel.
Talk to any hotel operator about empty rooms, and you’ll likely hear about price sensitivity. What if the relentless focus on price is causing more harm than good? If you think you know all there is to know about price sensitivity, prepare to think again.
As the hospitality industry evolves after the pandemic, it’s more important than ever for hotels to streamline their day-to-day operations to improve efficiency, enhance the guest experience, and increase revenue. Here are some ways to streamline operational tasks for your hotel.
Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.
In the good old days, hotel room pricing used to be simple. NB: This is an article from RoomPriceGenie , one of our Expert Partners Hotels set rates by season and rarely changed unless the World Cup or Superbowl was coming to town. This means adjusting rates frequently in response to shifts in demand for rooms.
A seamless interaction pathway can be hugely beneficial for the hotel through increased revenue and improved loyalty. Best Practices to Enhance Gift Voucher Sales for Hotels 1. Redemptions are automatically reflected in the dashboard for hotels to view and manage. Equally it can be a great guest experience when done right.
When hotels implement dynamic pricing, they are constantly adjusting their room rates based on mathematical algorithms aimed to increase occupancy based on area demand. The success or failure of price optimisation often depends on how the strategy is specifically implemented at an individual property.
As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. From setting the right prices to attracting the right guests, every decision you make impacts your hotel's bottom line. What is Revenue Management in Hotels?
NB: This is an article from RMS Cloud Subscribe to our weekly newsletter and stay up to date Like most things in business, good marketing for hotels, serviced apartments, or parks starts with insights, also known as the data. This is very true for hotel or park marketing teams. Event or occasion: What prompted the trip?
Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Why is hotel forecasting important? Identify new markets and guest segments.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. Their job is to ensure accuracy, efficiency, and a smooth experience for guestsall while complying with hotel policies and procedures. For hotel owners, the value of this role goes beyond daily operations.
NB: This is an article from DynamEat Today’s solutions excel at generating price choices and adjustments automatically by using advances in artificial intelligence and machine learning. The incorporation of new data sources, such as POS, is critical in enabling more intelligent pricing choices.
In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. Sources predict that hotels’ pricing power will remain strong. Why do we do this?
The demand for hotel accommodations is closely linked to the demand for travel to a specific destination. NB: This is an article from Demand Calendar Factors such as the destination’s appeal for tourism, business events, cultural festivals, and other attractions are the primary drivers of the demand for overnight stays.
In the intricate dance of revenue management , one of the most critical aspects is hotel room inventory management. NB: This is an article from BEONx , one of our Expert Partners Effective management of room inventory can make or break a hotel’s reputation and bottom line.
Even though there are loads of reservation tools out there, many small hotel operators are going with something they already know how to use: Google Calendar. But is the booking system with google calendar the right choice for your hotel business ? The web and mobile apps let you be flexible with how you work at the hotel.
The Hunday Manor Hotel in the Lake District National Park has been sold to Osprey Hospitality Group from a guide price of £1.6m. The 27-bedroom hotel near Workington, which is set in four acres of grounds, has a 70-seat restaurant, lounge and cocktail bar, as well as conference and banqueting rooms for 250 guests.
What is discount pricing? Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. By offering discounted prices, hotels aim to increase demand, especially during off-peak periods, without compromising on profitability.
The Novar Arms, which is located in the rural village of Evanton, Dingwall, has brought to market the freehold going concern for an asking price of £649,500. Features of the hotel include a bar and restaurant area on the ground floor, as well as 22 ensuite bedrooms.
NB: This is an article from Revenue Team by Franco Grasso , one of our Expert Partners One component is “dynamic pricing.” ” You’re familiar with this model when considering your rack rate vs. your bottom prices. First, consider your hotel has a pricing path. Bottom rate pricing does two things.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. The main goal is to sell the right product to the right customer at the right time for the right price.
If you’re new to revenue management or hotel operations, it will help to get acquainted with hotel demand forecasting, and we can help get you up to speed. Subscribe to our weekly newsletter and stay up to date In this blog we’ll explore what hotel demand forecasting is, what it’s used for, and more. And why does it matter?
As a hotelier, you know your hotel faces unique revenue management challenges. Your location, primary types of travelers, and the season of the year all play into profitable pricing strategies. Others focus on the specific concerns of beach, city, mountain, or countryside hotels. Here’s a taste of what you’ll find in the eBook.
Hotel segmentation is at the heart of any successful hotel operation. By identifying where the business is coming from and what motivates guests to complete a purchase, you can better define effective pricing strategies and target your offer to meet their needs. What is hotel market segmentation?
What is hotel dynamic pricing? Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. Taking supply and demand into account, dynamic pricing allows for prices to fluctuate regularly so the hotel can maximise revenue.
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.
A no-show in the hotel industry occurs when a guest makes a reservation but fails to show up or cancel their booking in advance. This can lead to different challenges for hotels, leading to financial losses and wasted resources. Understanding the intricacies of no-shows is important for effective hotel management.
Embarking on a new hotel venture is a complex yet thrilling endeavor. This article delves deeper into practical revenue optimization strategies for new hotels and underscores the crucial role that a Revenue Management System (RMS) plays in steering financial success.
NB: This is an article from Robert O’Halloran , Professor Director, School of Hospitality Leadership at East Carolina University A new hotel to some is just another place some travelers cannot afford to stay. That is said tongue and cheek but in the current hotel landscape, the efforts by lodging decision makers have been on room rates.
What is hotel rate shopping? Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. Hoteliers use rate shopping to benchmark against other properties, optimise pricing decisions, and find opportunities to maximise revenue and profitability.
Individual restaurant revenues can vary significantly based on various factors, including location, size, cuisine type, price point, concept, and how long a restaurant has been in the market. The overhead costs of your restaurant business and how thin your profit margins are can certainly affect your profitability.
For any accommodation business to run smoothly, hotel inventory management has to be effective. Its significance not only lies in ensuring your hotel's profitability but also in its potential to optimize revenue generation. And that's what we are going to discuss today in this blog. Let's get started.
Today’s revenue management systems – integrated with the other hotel systems – are providing highly accurate and useful data that allows hotels to calculate total guest value, offer personalized rates that reflect demand and inventory, and ultimately increase the property’s bottom line.
Hotel revenue management—while essential—can prove extremely difficult for several reasons. How do you increase your profits even as prices remain high and the future remains unknown and uncertain? 7% wanted to celebrate a specialevent. 7% wanted to book a trip after receiving a discounted or special offer.
Not to mention, it is also a great opportunity for hotels to attract guests during diwali boost their business significantly. How Can Hotels Prepare for Diwali? Be strategic about the pricing. Host a specialevent. Have a strong hotel technology stack. A Little Something for International Hotels.
Filling up as many rooms as possible with the most optimized pricing for each room has always been the main focus of the traditional hotelier. While revenue per available room (RevPAR) has been the most common metric to hotels in the past, today they are finding revenue per available guest (RevPAG) to be even more important.
For example, self-service technology could soon be integrated within in-car digital assistants, letting individuals place a room service order at their designated hotel long before they arrive. Consumers are realizing it’s a delicious wine with a good price point. – Chris Adams, VP of Strategy, Oracle Food and Beverage. "As
Think about what attracts people to your area – is it a theme park, specialevent, scenery, or a pastime, such as walking, cycling or fishing? Creating a half board package may well be the answer, particularly if it includes a discounted rate on your menu prices.
What is hotel rate management? Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue. It’s not just about setting the right price, but also about adjusting it in response to market changes. Table of contents Why does hotel rate management matter?
How did your career in hotels begin and what makes you stay in this industry? . I started as a porter in South Africa, which was followed by concierge roles doing a lot of specialevents and special projects, such as million-dollar golf. Previously, you’ve piloted a £6m hotel refurbishment.
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