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In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date This team typically comprises three key departments: Sales, Marketing, and Revenue Management.
Do hotels need business intelligence? Becoming More Future-Focused: Transitioning from a reactive, market-paced approach to proactive, forward-thinking strategies. For those who want to evolve beyond keeping pace with the market, a BI tool is necessary for strategic decision-making and sustainable growth.
People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. Incorporating giveaways can be particularly impactful.
NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date Here are five essential business development activities that every hotel sales team should prioritize: 1. Identifying and targeting potential clients involves research and strategic outreach to new prospects.
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
We speak with Kunal Dave of Laxmi Hotels Group on his approach to each stage of the conversion process. The third article will focus on development and guest service trends in the leisure market.
NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date With strategicplanning, restaurants can unlock the full revenue potential of holiday events and private dining. Pull data on past event clients to pro-actively market to them.
Paradores, Spain’s iconic hotel chain, has reaffirmed its trust in Shiji ReviewPro to support its ongoing efforts to enhance guest satisfaction and operational efficiency. This collaboration remains a key part of Paradores’ strategicplan, which prioritizes digital innovation and sustainability as essential drivers of future growth.
To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.
In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.
Luxury spa industry veteran Blake Feeney has been appointed spa development vice president at Arch Amenities Group, a full-service provider of wellness, amenity, and meeting services for commercial and residential properties, hotels, and private clubs.
However, this year’s shortened holiday season means early strategicplanning is crucial. Hotels can maximize their sales during this festive season with thoughtful planning and the right tools. Hotels can offer attractive, all-inclusive packages that appeal to travelers seeking convenience and memorable moments.
The role of the hotel revenue manager, while foundational to maximizing a hotel’s room revenue, has become increasingly operational. Much of their day-to-day activities involve meticulously monitoring and adjusting room rates to stay competitive and responsive to market dynamics.
Third-party hospitality management company Twenty Four Seven Hotels has named Brian Hughes EVP, business development and promoted Damien Abrams to VP, lifestyle brands. The executive team expansion is a part of the company’s strategicplan for further growth into new markets and segments.
Hotel forecasting, also known as hotel demand forecasting, is a strategic process that predicts future demand for hotel rooms and services based on historical data, market trends, and various influencing factors. What is Hotel Forecasting?
Small hotels must constantly find innovative ways to increase their occupancy rates in the competitive hospitality industry. To successfully capture overflow business, small hotels need to monitor local event calendars and market trends closely.
The hotel shoulder season – those quieter months between the peak and off-peak travel periods – presents a unique opportunity for hotels to increase revenue while navigating a slower pace. What is Shoulder Season in the Hotel Industry? Peak seasons are when hotels can charge premium rates due to high demand.
The role of a Hotel Manager (or General Manager) is multifaceted, requiring a blend of leadership, operational expertise and the ability to develop and oversee the execution of strategic business goals. The Art of Hospitality At its heart, hospitality is about creating exceptional guest experiences.
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. Expert opinions : Engages insights from hotel management and operational staff to understand local market dynamics.
NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date Here’s a closer look at how to define your competitor set and leverage this knowledge to strategize to become the top hotel choice. This concept is crucial for strategicplanning and operational adjustments in the hospitality industry.
Rosen Hotels & Resorts has promoted key executives, including Josh Rosen , who was elevated to EVP, operations. In addition to overseeing hotel operations, his role expands to include sales and marketing, risk management and guest contact. Dan Giordano has been promoted to VP, corporate planning and development.
For hotel owners and operators alike, the annual budget is often a gruelling and time-consuming process. This is especially true for large hotel groups with multiple approval levels. In fact, many hotel teams already started planning for 2024 months ago. So, we try to finalise our budget as late as possible now.
My Place Hotels of America has added Jeff Thomas as VP, marketing and Bruce Sneller as VP, leadership development to its executive team to bolster its support for its franchisees through additional investments in traditional, digital and social marketing efforts, and leadership development at the property level.
Meliá Hotels International has announced the appointment of Ángel Luis Rodríguez Mendizábal, vice president of joint ventures and portfolio management in the real estate area, as the new chief financial officer. He is highly regarded in the market and the financial and real estate fields. ”
NB: This is an article from Demand Calendar The main reason for forecasting is not competition in accuracy; it is to use the forecasts for planning to achieve a healthy profit. As the hotel owner focused on maximizing the return on investment (ROI), forecasting is critical in helping you achieve your goals in several ways.
Whether you run a hotel, restaurant, or event venue, your digital presence is key to attracting customers. SEO involves multiple strategies, including keyword research, content marketing , backlink building , and technical improvements. Both approaches should be integrated into a complete digital marketing strategy.
Have you planned business objective s for your property? Do you know what opportunities and challenges are ahead for your hotel and what initiatives you should implement to succeed? Subscribe to our weekly newsletter and stay up to date What is a hotel SWOT analysis? What does SWOT stand for?
As I learned more about leadership, strategicplanning, customer service and marketing, I was excited about the career path opportunities. Each division in hospitality teaches you a new skill set that can easily be transferable anywhere in […] The post Making Memories Every Day appeared first on LODGING Magazine.
Lucknam Park Hotel and Spa has made two appointments to its senior leadership team, with Nicola Payne joining as the new head of Sales and Events and Francesca Mannone as the new head of Marketing. Payne has also worked as a marketing manager at Expedia Group, a role that she held for the past five years.
In this role, Anderson leads several of the organization’s key functions including sales and marketing, group sales and resort operations. ” Anderson joined Odyssey Resorts in 2022 as VP, strategicplanning, and has more than three decades of experience in the hospitality industry.
What is the key to enhancing your hotel or lodging business’s revenue? 2) Harnessing Technology for Revenue Growth Technological integration is a game-changer in increasing hotel revenue. Revenue Management Software : These tools analyze booking data and market demand to inform pricing and availability decisions.
Such were the perceived costs of meeting every page in the hotel brand book that, in the past, owners and investors have been tempted to move to flags with a lighter touch, distribution-only, soft brands. But even those hotels which don’t carry a distinctive neon sign or trademarked bed need investment.
With more than two decades of experience in the travel and technology industry, Bhogaraju most recently held the role of general manager of revenue performance solutions at Expedia Group, where he was responsible for the strategy and execution of the group’s revenue management offerings for the short-term rental and hotel lines of businesses.
With more than two decades of experience in the travel and technology industry, Bhogaraju most recently held the role of general manager of revenue performance solutions at Expedia Group, where he was responsible for the strategy and execution of the group’s revenue management offerings for the short-term rental and hotel lines of businesses.
Hotel digital marketing is a highly competitive space. Step 1: Establishing your budget for optimum exposure This is the foundation of a successful paid search campaign for hotels. It allows marketers to allocate resources strategically, ensuring optimal exposure without overspending.
NB: This is an article from Global Asset Solutions This is no less true for budget season, although for many in the hotel sector, it can also come with a sense of foreboding. Each plan should include S&M actions, deadline, cost and the ROI of each action and who is responsible for completing each action.
In the hotel industry, the decision to sell a hotel can be both challenging and promising for hoteliers. Whether it’s to pursue new opportunities, consolidate assets, or respond to market shifts, the sale process demands careful consideration and strategicplanning.
NB: This is an article from Smartpricing Subscribe to our weekly newsletter and stay up to date In the rapidly evolving hospitality industry, hotel and lodging businesses must continuously adapt to stay competitive. For instance, if you decide to open a gourmet restaurant within your hotel, you’ll be competing with established local eateries.
The Indian Hotels Company Limited, India’s hospitality market leader, today reported its progress under Ahvaan 2025, a strategicplan with an objective of being the most iconic and profitable hospitality company in South Asia.
Boosting profitability while maintaining high-quality service in city hotels is both an art and a science. Harness the Power of a Revenue Management System (RMS) Investing in a robust RMS enables hotels to analyze vast amounts of data for informed decision-making. Continue reading to discover them all!
NB: This is an article from Lighthouse (formerly OTA Insight) Subscribe to our weekly newsletter and stay up to date Hotel BI refers to the process of collecting, tracking, analyzing, and understanding internal and external data to make informed revenue, sales, and distribution decisions. Well, that’s what BI does, and then some!
Crafting a strategicplan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. 1) Visual Storytelling Gen Z is a visually-oriented generation, and hotels can leverage this by investing in high-quality visual content.
In a competitive operating environment, where every pricing decision counts, all hotels need to ensure that they are pricing themselves correctly in the market, minimising operational costs, and attracting the right guests at the right rates. Hotel Owners. NB: This is an article from IDeaS.
Hotels are used to the same old KPIs as every business in the industry. There is no link to the strategy if there is a specific one for the hotel. Subscribe to our weekly newsletter and stay up to date Hotel KPIs are useless unless they are linked to a strategy and have a goal to be reached at some point.
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