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Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.
The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
NB: This is an article from Hotelchamp Subscribe to our weekly newsletter and stay up to date With tech breakthroughs, shifting behaviours, and rising demands, the hospitality marketing landscape is constantly evolving. Lets dive into the key trends shaping hotelmarketing in 2025.
With their combination of space, flexibility, and cost-effectiveness, serviced apartments are a smart alternative to traditional hotels, especially for longer visits. Serviced apartments are fully furnished spaces that combine the comforts of home with hotel-like services. How to market a serviced apartment?
Take your hotel operations to the cloud. That's because for hotels of all sizes — from boutique establishments to large hotel chains — cloud-based solutions like Hotel Property Management Systems (Hotel PMS) provide a pathway to reduce overhead costs while enhancing operational efficiency.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotelmarketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. It automatically updates room availability, rates, and reservations across all these platforms. A good hotel channel manager can make a huge difference for small properties too.
In today’s digital age, online bookings have become the norm for hotels. While this has made it easier for guests to reserve rooms, it has also brought new challenges for hoteliers, particularly in terms of payment security. The Double-Edged Sword of Online Bookings Online booking engines have revolutionized the hotel industry.
Thanks to technology, it’s never been easier for hotels to reach potential guests around the globe. But with greater options for reach comes a critical question: NB: This is an article from Canary Technologies Subscribe to our weekly newsletter and stay up to date Are all hotel distribution channels equally profitable?
Running a hotel has always been about creating memorable experiences, but let’s face it things have gotten a lot more demanding. Now, imagine offering something like this on your hotel’s website. Read More on Improving Hotel Guest Experience with Technology 4. What’s Next for Hotels and AI?
Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. Coupons have a drastic impact on the effectiveness of any marketing endeavours. They can be a great tool if done with the right marketing strategy. Your reservation system should allow you to do this.
In a financial climate once thought to be trending toward lower interest rates, recent market behavior has upended expectations, revealing stubbornly high rates despite the Federal Reserve’s most recent cut.
The hotel industry has seen an explosion of new brands and sub-brands over the past two decades, and this trend shows no signs of abating. Despite the proliferation of brands, there remains a significant customer cohort that has not been adequately embraced at the operational and marketing levels: guests with disabilities.
Marketing acts as the bridge, connecting your business with eager travelers seeking an experience like the one you offer. This presents a key opportunity for your hotel. Among your main marketing assets, your website and social media accounts hold immense power. Prioritize a user-friendly booking engine.
A Central Reservation System (CRS) helps hotels manage room availability, pricing, and bookings from different channels. These channels include Online Travel Agencies (OTAs) like Booking.com, direct bookings through the hotel’s website, and Global Distribution Systems (GDS).
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply cr.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Here’s why a well-crafted brand is essential for hotels: 1.1
NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date These are some of the most common myths that keep hotels from harnessing the full power of their data. Let’s dive in and discover how dispelling these myths can unlock untapped opportunities for growth and excellence in your hotel.
People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. Incorporating giveaways can be particularly impactful.
Reservation software for a small hotel is like a helpful assistant that makes booking rooms easier. It lets hotels manage bookings, shows room availability online, and keep track of guest details. It's handy for guests too, letting them book rooms directly on the hotel's website.
As the holiday and winter seasons approach, hotels have a prime opportunity to attract guests and increase revenue through creative holiday hotel promotion strategies. Deck the Hotel Holiday decor is a must for creating a festive atmosphere that captivates guests and encourages spending.
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
In today’s fast-paced hospitality industry, selecting the right reservation system is crucial for the success of your hotel. Understanding the impact of your hotelreservation system on your business is key. This agility can be a significant advantage in responding to market dynamics and changes in demand.
In today's digital world, your hotel's website is often the first thing potential guests see. But here's the problem: many hotel websites don't do a good job of turning visitors into paying guests. Let’s look at the important parts of a hotel website that gets more bookings.
At the same time, a well-executed hotel guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty. What is hotel guest messaging? Hotel guest messaging refers to digital tools used to engage with travelers before, during, and after their stay. appeared first on Revenue Hub.
This is why our guide discusses how to avoid overbooking in hotels. As is known, overbooking can be a delicate issue for hotels, as it causes disgruntled guests who are unable to check into their rooms. Hotel Overbooking: Concerning or Not? Hotel overbookings are concerning but not uncommon in the industry.
With its commitment to delivering exceptional guest experiences, the hotel partnered with BEONx to enhance revenue optimization, streamline operations, and unlock valuable market insights. To achieve this, they turned to BEONx , a powerful solution that offered automation and strategic insights tailored to their unique needs.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Expedia and Agoda made gains, coming in at number two and number four.
In this guide, we’ll explore the essentials of hotel management software, compare legacy and cloud-based systems, and explain how Hotelogix’s cloud-based PMS can redefine your hotel’s operations. What is Hotel Management Software? For instance, it enhances communication between departments.
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. Awareness: The customer discovers your hotel through online ads, social media, or travel websites.
Bookings and reservations, particularly for hotels and restaurants, are sure to be impacted now that Ramadan is here. Ramadan a significantly special time for Muslims and indirectly it will take a toll on the hotel industry.
In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. With travel restrictions lifted, hotels are gearing up to welcome guests again.
Easter is more than just chocolate eggs and family gatherings – its a prime opportunity for hotels to maximise revenue and attract diverse traveller segments. Since school holidays often align with Easter, parents are keen to secure child-friendly accommodations, early dining reservations, and engaging activities for their little ones.
Five-star Great Scotland Yard Hotel, in Westminster, has announced the appointments of Monika Mulder as director of sales and marketing and Mikco Maiquez as marketing and communications manager. She also worked at Starwood Hotels and Resorts, where she held key roles at multiple London properties. ”
To analyze revenue and costs effectively through the guest journey, you need Business Intelligence (BI) tools that empower hotel commercial teams and management by providing real-time data analytics, actionable insights, and predictive modeling. Optimized Revenue: Securing reservations via the most profitable channels.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
In 2024, we made remarkable progress in empowering hotels to excel in a fiercely competitive environment, revolutionizing how they operate efficiently to drive overall growth. The objective was to enable hotel staff to access the PMS's key work areas to execute tasks efficiently and faster. We also launched version 2.5
In the world of hospitality, landing high-value corporate bookings can feel like a race where big hotel chains have a big head start. For hotels looking to break into this lucrative space, a Global Distribution System (GDS) might just be the game-changer you need.
Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.
Predictive Analytics: Hotels are now anticipating guest needs with uncanny accuracy. 💡 Read Also - HotelMarketing: Tips to Improve Online Presence Quickly 3. Imagine 'visiting' the Louvre from your Paris hotel room, getting up close to the Mona Lisa without the crowds. Need extra towels at 3 AM?
Effective hotel sales strategies are essential for increasing occupancy, driving revenue, and maintaining competitiveness in the hospitality market. Here, we outline the ten best hotel sales strategies that will help you attract guests, maximize revenue, and boost profitability. Top 10 Hotel Sales Strategies to Implement 1.
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