This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In the hotel industry, pricing is a critical component that can significantly impact revenue and occupancy rates. Understanding the basics of hotelpricing involves knowing the different types of pricing strategies such as seasonal pricing, competitive pricing, and value-based pricing.
As we enter 2025, integrating Artificial Intelligence (AI) into hotelpricing strategies continues to revolutionize the hospitality industry. The impact of AI on hotelpricing has deepened and expanded, reshaping the industry in profound ways. billion by 2027, driven by this trend.
Dynamic pricing has long been a cornerstone in industries that rely on demand-driven revenue strategies. NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions.
Fixed or dynamic hotel rates? NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotelpricing model makes the most sense for their programs.
NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Market conditions can change quickly, affecting a propertys performance in ways you didnt see coming and catching you unprepared. Fine-tune pricing: Adjust pricing based on demand to maximize revenue.
Imagine if your hotel room rates could shift as smoothly as gas prices, responding to demand, seasonality or even events in town. That’s the power of dynamic pricing in the hotel industry. That’s the power of dynamic pricing in the hotel industry.
Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.
Hotel buyouts present a compelling business opportunity that delivers both financial stability and operational efficiency. A full buyout allows for exclusive branding opportunities and amenities tailored to the company’s needs, enhancing both the experience and the perceived value of the hotel.
Price optimization and sensitivity analysis are essential tools for refining your pricing strategy to maximize revenue. This results in increased (total) revenue and a stronger competitive position in the market. By analyzing the responses, businesses can pinpoint the optimal price that maximizes revenue or profit.
With multiple competing hotels likely right across your street corner, establishing an effective hotelpricing strategy is paramount to ensure your hotels long-term success. This approach involves real-time adjustments to room rates based on current demand, booking patterns, and market conditions.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
It also means monitoring their offerings and pricing. Traditionally, hotels identify competitors based on the main criteria travelers use to decide where to stay. Property type: Properties of a certain size or design, such as boutique hotels, hostels, or hotels with contemporary or traditional design. Revenue objectives.
A mobile only price is exactly what you’d think it is: a price – usually a discount – that’s only available to users accessing a mobile booking app on their device. Country rates Country rates or geo-fencing as it’s sometimes known are targeted discounts or pricing adjustments offered to customers based on their geographic location.
The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.
Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.
With their combination of space, flexibility, and cost-effectiveness, serviced apartments are a smart alternative to traditional hotels, especially for longer visits. Serviced apartments are fully furnished spaces that combine the comforts of home with hotel-like services. How to market a serviced apartment?
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotelpricing strategies more important than ever. With travel restrictions lifted, hotels are gearing up to welcome guests again.
“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Volume Builds Credibility : Guests tend to trust hotels with a large number of reviews. They check the reviews.
Lets start with the older, more basic pricing method: static pricing. Static pricing: Static pricing is a method of determining a pricing structure up-front, and leaving that strategy in place for an extended period of time. As you may know, this is a rarity in the hospitality industry.
UK: The four-star Lion Hotel , located in Criccieth, Gwynedd in North Wales, is up for sale at a reduced price of £1,800,000 marketed by business property adviser Christie & Co. The Lion Hotel is set in an 18th century building which has been refurbished to offer 34 bedrooms and six self-catering apartments.
(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotelmarketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.
Optimizing hotel room pricing requires a holistic understanding of various factors influencing demand and market conditions. By analyzing these elements and implementing strategic recommendations, you can set logical, competitive prices that enhance revenue and profitability.
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Are your rooms priced too high, too low, or just right? NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date These are crucial questions faced by independent hotels daily. What Is Hotel Room Discounting?
Running a hotel has always been about creating memorable experiences, but let’s face it things have gotten a lot more demanding. Now, imagine offering something like this on your hotel’s website. Read More on Improving Hotel Guest Experience with Technology 4. What’s Next for Hotels and AI?
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. A good hotel channel manager can make a huge difference for small properties too. A channel manager for vacation rentals might prioritize weekly bookings, while hotels need daily rate adjustments.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Read More : Tips to improve hotel occupancy 1.2.
Whether you operate a boutique hotel, guesthouse, hostel, campsite, vacation rentals, or some other fabulous property, you will learn essential ways to boost revenue today. Instead, tasks may be handled by the front office manager, marketing manager, or general manager. What Are the Main Functions of Hotel Revenue Management?
Youve got a hotel, right? NB: This is an article from Xotels Subscribe to our weekly newsletter and stay up to date Well, buckle up, because Im about to spill the beans on how to squeeze every last penny out of your hotel venture. Its about understanding that a hotel room isnt a static product with a fixed price tag.
Designed to automate essential processes, Autopilot not only refines pricing strategies but also ensures hotels stay ahead of the competition while optimizing revenue streams effortlessly. This tool helps hotels optimize their revenue by reacting to market changes swiftly and accurately, without the burden of manual intervention.
For hotels, the days of charging the same room rates to all guests have long since passed. With the right rate plans in place, hotels can more effectively manage pricing, occupancy, and overall revenue. By offering a variety of rate plans, hotels can attract a broad spectrum of traveler types. How Do Rate Plans Work?
Spring is a key revenue period, andnow is the ideal time to analyze early booking data and optimize your pricing strategy. It also allows you to establish starting prices for each room type for the spring season. Check out our guide on using the booking window to increase hotel reservations.
Room type mapping is the process of aligning different room categories across various systems, such as a hotel’s Property Management System (PMS), Channel Manager , OTAs , Global Distribution Systems (GDS), and market intelligence tools like rate shoppers. This is critical for effective inventory management and pricing.
Inspired by TravelBooms insights into experiential gifting , lets peel back the wrapping paper and see how this trend can spell serious holiday revenue for your hotel. For hotels, this is your cue to amp up the creativity. Strategic Revenue Moves with Experiential Gifts Dynamic Pricing Done Right Lets talk numbers. Absolutely.
How can you capture demand when your hotel is no longer the hot new thing on the market? How can you compete with newer properties and their aggressive sales and marketing tactics?
As the cost of coffee beans surge and cafes push prices towards $7 a cup, the industry is being forced to examine how to keep customers coming back and how much they can charge before customers walk away. Why should it be a third of the price of an average pint of beer? asks La Marzocco Australia Sales Manager Brydon Price.
Picture a system that displays your hotel's current status and forecasts its future. This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. You need real facts to decide things.
Do they resist change and risk falling behind, or do they embrace innovation and seize the opportunity to thrive in an increasingly competitive and dynamic market? While some claims about AIs transformative potential may be exaggerated, its application to hotel revenue management is far from overhyped.
NB: This is an article from HotStats Subscribe to our weekly newsletter and stay up to date The right comp set doesnt just offer data; it delivers context, enabling hotel operators to make informed decisions that optimize operations and boost profitability. Similarity: Finding Comparable Hotels The foundation of any comp set is similarity.
Did you know that effective hotelpricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Value-Based Pricing: Price rooms based on guest-perceived value (e.g.,
In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date This team typically comprises three key departments: Sales, Marketing, and Revenue Management.
With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. Today, travelers turn to Google as their first step in researching destinations, comparing prices, and checking reviews.
Theres a big difference between profitable hotels and those that struggle. These principles impact the hotel at every level, and hotels implementing them grow their revenue and become more profitable. One example is hotels that rely on static pricing. The team examines the competitors and the market.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content