eHotelier

JANUARY 24, 2024

How can you capture demand when your hotel is no longer the hot new thing on the market? How can you compete with newer properties and their aggressive sales and marketing tactics?

Marketing 279

Marketing Pricing 279

eHotelier

OCTOBER 31, 2023

Find the strategies, tools, and best practices that empower hotels to engage and convert guests effectively through mobile channels, from mobile apps to SMS marketing, ultimately driving bookings and enhancing guest experiences.

Marketing 264

Marketing Book 264

eHotelier

FEBRUARY 22, 2023

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.

Marketing 306

Marketing 306

Soft Inn

MAY 25, 2023

In today's digital era, having a strong online presence is essential for any hotel business. While marketing strategies can be too costly, I am here to help you explore inexpensive yet effective ways to promote your hotel business out there.

Marketing 246

Marketing Blog Book 246

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Uncategorised - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 246

Marketing 246

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Insights - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 245

Marketing 245

InnQuest

JULY 26, 2023

In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?

Marketing 223

Marketing Travel and Tourism Book Blog 223

Soft Inn

OCTOBER 17, 2024

In today's competitive hospitality industry, effective marketing strategies are crucial for attracting guests and ensuring your hotel stands out. From online presence to guest engagement, every aspect plays a vital role in your marketing success.

Marketing 182

Marketing 182

eHotelier

MARCH 2, 2023

The sooner you identify and plan for the major trends and changes in the industry, the better chance you'll have to improve your guests' experience, drive direct bookings, and succeed in 2023.

Marketing 315

Marketing Book 315

eHotelier

MAY 1, 2023

Here is a closer look at how generative AI will impact travel marketing along with examples of its potential applications in hotels, destinations, restaurants, cruise companies and airlines.

Marketing 305

Marketing 305

eHotelier

OCTOBER 23, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 290

Marketing 290

eHotelier

OCTOBER 8, 2023

Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers.

Marketing 290

Marketing 290

eHotelier

SEPTEMBER 24, 2024

Rising costs, changing booking trends, good leaders, and even the weather…are just some of the things that have influenced the performance of hotels so far this year. So what are hoteliers doing to remain competitive in this climate, and what opportunities and challenges are they facing in the road ahead?

Marketing 289

Marketing Book 289

eHotelier

NOVEMBER 17, 2024

At the end of the day, hospitality is about building relationships and making your guests feel valued. Trends like the metaverse, UGC, and voice search are powerful tools, but they should serve one purpose: to create seamless, personalised experiences that put the guest first.

Marketing 297

Marketing 297

eHotelier

JULY 17, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Marketing 246

Marketing Book 246

eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 264

Marketing 264

Boutique Hotel News

JUNE 14, 2023

UK: Property consultancy Knight Frank has been appointed to sell the Wyndham Trenython Manor Hotel, a historic manor house hotel and resort in south Cornwall, for offers in excess of £2,750,000. The Victorian manor house hotel sits on 24 acres of land close to the harbour town of Fowey.

Marketing 246

Marketing Catering Accounting 246

eHotelier

NOVEMBER 27, 2024

A strategic and diversified calendar of citywide events play a crucial role in driving hotel demand in Australia's hotel markets, new CBRE research shows.

Events 260

Events Marketing 260

eHotelier

MARCH 23, 2023

By implementing these strategies, hotels can attract talented individuals to their commercial roles and differentiate themselves from their competitors in the industry.

Marketing 264

Marketing 264

eHotelier

OCTOBER 30, 2024

Studies show that 64% of loyalty members are business travellers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%.

Marketing 263

Marketing 263

eHotelier

AUGUST 18, 2024

New research sheds light on how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market.

Marketing 305

Marketing 305

eHotelier

APRIL 5, 2023

By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.

Marketing 289

Marketing 289

Soft Inn

OCTOBER 10, 2024

In the hotel industry, understanding your target market is crucial for success. Hotels cater to a variety of guests, each with their own unique needs and preferences. By identifying and understanding these different segments, hotels can tailor their services and marketing strategies to better attract and satisfy their guests.

Marketing 130

Marketing Catering 130

eHotelier

AUGUST 26, 2024

As we look to the future, the key for hotel marketing leaders and their teams lies in agility and the ability to anticipate and meet travelers' changing desires.

Marketing 317

Marketing 317

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100

Marketing Guest Satisfaction Book Budgeting 100

eHotelier

APRIL 21, 2024

Radio Hotel, the first and only full-service boutique hotel in Washington Heights, announced Danielle Dymond as the new Hotel General Manager. As former Director of Sales & Marketing at Radio Hotel, Danielle will also oversee and execute hotel marketing strategies.

Budgeting 246

Budgeting Marketing 246

Hotelogix

NOVEMBER 28, 2024

With their combination of space, flexibility, and cost-effectiveness, serviced apartments are a smart alternative to traditional hotels, especially for longer visits.  Serviced apartments are fully furnished spaces that combine the comforts of home with hotel-like services.   How to market a serviced apartment? 

Marketing 130

Marketing Blog Information Reservations 130

Boutique Hotel News

DECEMBER 20, 2022

BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Hotel e-tail. In fact, research from HVS shows that over the past 50 years, daily rates across London hotels have grown 0.75 In Bullingham’s words, hotels need to be more like Selfridges.

Concierge 312

Concierge Book Marketing Information 312

Soft Inn

NOVEMBER 13, 2024

Your hotel’s website is the heart of your digital marketing, functioning as both a virtual front desk and a booking engine. In this guide, we’ll explore how to use GA4 to measure key performance metrics for your hotel’s website, from tracking conversions to analyzing guest behaviour and fine-tuning your marketing efforts.

Book 263

Book Events Marketing 263

eHotelier

SEPTEMBER 6, 2023

Hotel guest profiles and how you can connect with them? Insights How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing.

Marketing 299

Marketing 299

eHotelier

MARCH 5, 2024

Besides bringing joy to all visitors by literally brightening their day, this hotel's combination of a distinctively themed design and genuinely warm service serves as yet one more clear example of how unique hospitality experiences will always triumph no matter the market.

Marketing 278

Marketing 278

Hotelogix

NOVEMBER 8, 2024

In today’s competitive travel industry, hotels need to do more than just offer a clean room and friendly service—they need to grab potential guests’ attention. One of the most effective ways to do this is through content marketing.   What is Content Marketing for Hotels? Who are your guests?

Marketing 130

Marketing Blog Book Information 130

eHotelier

AUGUST 11, 2024

Here is a comprehensive guide to navigating the complexities of modern digital advertising to achieve measurable results and a competitive edge in the bustling hotel market.

Marketing 264

Marketing 264

Horizon Hospitality

OCTOBER 30, 2024

Job seekers who invest in tools like property management systems, digital marketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?

Marketing 130

Marketing Customer Service Blog Guest Services 130

eHotelier

DECEMBER 11, 2024

Do you own or work in a serviced apartments brand and are struggling to find marketing campaign ideas specifically tailored to them? Many online resources you found mainly focus on hotels, which doesnt quite fit what you offer.

Marketing 130

Marketing 130

eHotelier

SEPTEMBER 20, 2023

The evolution of the Imperial Hotel continues, with the appointment of two senior managers. Accomplished hotelier Lisa Costello has returned to the Gold Coast, named as Director of Sales & Marketing of the Imperial Hotel, formerly Palazzo Versace.

Marketing 261

Marketing 261

eHotelier

NOVEMBER 4, 2024

Four Seasons Hotel and Private Residences New Orleans announces the appointment of Natalie Placer as the property’s new Director of Marketing.

Marketing 130

Marketing 130