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Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.
NB: This is an article from Hotelchamp Subscribe to our weekly newsletter and stay up to date With tech breakthroughs, shifting behaviours, and rising demands, the hospitality marketing landscape is constantly evolving. Lets dive into the key trends shaping hotelmarketing in 2025.
Your hotel’s website is the heart of your digital marketing, functioning as both a virtual front desk and a booking engine. In this guide, we’ll explore how to use GA4 to measure key performance metrics for your hotel’s website, from tracking conversions to analyzing guest behaviour and fine-tuning your marketing efforts.
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Hotelmarketers, take a deep breath 2024 was a whirlwind, wasnt it? Your marketing strategy needs to simplify this experience, capture attention across touchpoints, and drive value to remain competitive. With consumers spending more than five hours over 45 days researching trips, the booking process has become a marathon.
The 2024-25 ski season is approaching, and with a weaker La Niña pattern expected, ski resorts and hotels near the slopes are in for an unpredictable winter. But don’t worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind.
Hoteliers shouldnt underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. Social media platforms are one of our most effective ways for a direct connection with guests in various markets.
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With the increase in digital trends, shifting traveler behaviors, and competitive landscapes, hoteliers must adopt both traditional and modern marketing strategies to attract and retain guests. 1: Optimize your hotel website for mobile In 2025, offering a seamless mobile booking experience isn’t just a bonus—it’s a necessity.
When the economy is low, the first thing that most businesses want to save on is their marketing. This might not be a good thing for hotels because they need some quality content to attract more guests during bad times. We’ll also talk about how Hotelogix can make content marketing easier and more effective.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy.
(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotelmarketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.
In 2025, hotelmarketing isnt just about booking a few extra nights here and there. That means your marketing strategy needs to be as sharp as a concierges suit. Key Marketing Strategies for USA Hoteliers in 2025 A. Enter content marketing. Your hotel could be their next great discovery. And guess what?
Take your hotel operations to the cloud. That's because for hotels of all sizes — from boutique establishments to large hotel chains — cloud-based solutions like Hotel Property Management Systems (Hotel PMS) provide a pathway to reduce overhead costs while enhancing operational efficiency.
Welcome to the world of Hotel WhatsApp Marketing, the alternative to Hotel Email Marketing , where high open rates, interactive messaging, and real-time engagement give you a direct line to your guests. If youre tired of low email open rates and clunky hotel apps nobody downloads, keep reading. Let us know!).
Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Yet gathering and using data is a challenge for hotels, especially where systems and technology do not fully integrate.
A multi billion industry dominated by just a few giants The travel and hospitality sector, a $5 trillion industry , allocates a significant portion of its revenue about 7%- to digital marketing. In contrast, suppliers, such as hotels, invest a modest 2% to 5% in marketing efforts.
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Rocco Forte Hotels hasappointed Elena Black as SVP, marketing, joining the executive leadership team. With more than two decades of experience in the hospitality industry, Black brings a wealth of expertise in brand development, marketing strategy and customer engagement, according to the company.
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By Kara Alicia When it comes to standing out in the hospitality world, hotels know that first impressions matter. And if you think email marketing is a relic of the past, think again. Email marketing isnt just about sending a weekly newsletter or a holiday greeting. Why is email marketing a must-have tool in your hotels arsenal?
I will elaborate based on my understanding of the travel and hotel distribution ecosystem, after 25 years in this industry working in different capacities. Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges.
In today’s digital age, online bookings have become the norm for hotels. The Double-Edged Sword of Online Bookings Online booking engines have revolutionized the hotel industry. They allow hotels to: Market available rooms more effectively Get more bookings in less time Reach a wider audience But there’s a catch.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.
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The hotel industry has seen an explosion of new brands and sub-brands over the past two decades, and this trend shows no signs of abating. Despite the proliferation of brands, there remains a significant customer cohort that has not been adequately embraced at the operational and marketing levels: guests with disabilities.
In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date This team typically comprises three key departments: Sales, Marketing, and Revenue Management.
As global tourism rebounds, Italy stands out as one of the most attractive hospitality investment markets in Europe, surpassing pre-pandemic levels in both visitor numbers and ADR growth.
From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. A good hotel channel manager can make a huge difference for small properties too. A channel manager for vacation rentals might prioritize weekly bookings, while hotels need daily rate adjustments.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. Here’s why a well-crafted brand is essential for hotels: 1.1
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In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. This shift stems from compliance with the EU Digital Markets Act (DMA) , which aims to curb the dominance of tech giants and foster fair competition. What’s Changing? Notably, these results exclude any links to Google Travel.
Picture a system that displays your hotel's current status and forecasts its future. This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. You need real facts to decide things.
The hotel industry in Indonesia is growing rapidly, with tourism playing a significant role in the country’s economy. Indonesian hotels need to streamline their operations to stay ahead. Hence, Hotel software has become an essential tool for achieving this goal.
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NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions. Hotels face similar risks when dynamic pricing results in rates that seem “unfair” to guests.
Fixed or dynamic hotel rates? NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotel pricing model makes the most sense for their programs. Which Rate Is Best?
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