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The market is becoming increasingly competitive for independent accommodation providers, with large hotel chains quickly adapting and OTAs investing to capture travellers. The advancement of self-booking tools means business travellers can easily browse options to make informed decisions that meet their requirements.
Utilizing guest data to personalize offers can lead to higher uptake of ancillary services. Dynamic pricing strategies: Move beyond static pricing and adopt dynamic pricing for rooms. Utilize data analytics to forecast demand accurately and adjust prices in real-time. Read Also: What is Dynamic Pricing in Hotels?
The demand for hotel accommodations is closely linked to the demand for travel to a specific destination. NB: This is an article from Demand Calendar Factors such as the destination’s appeal for tourism, business events, cultural festivals, and other attractions are the primary drivers of the demand for overnight stays.
What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?
Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies. Target market: Define your ideal guest profile, including their demographics, interests, and travel habits. Research your direct competitors and indirect competitors (e.g.,
On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. Customer trust: Many travellers trust OTAs due to their established reputation and user-friendly platforms. Equally managing OTA relationships will help ensure you maximise your spend with them.
Analytics in the hospitality industry refers to the systematic computational analysis of data or statistics related to various aspects of hospitality operations, including hotels, restaurants, travel, and tourism. This can significantly enhance guestsatisfaction and loyalty. It sounds fantastic, in theory.
NB: This is an article from berner+becker , one of our Expert Partners But instead of violins and cellos, you’re working with bookings, rates, staff schedules, and guestsatisfaction. This can range from global economic conditions, political stability, tourism trends, or even the weather! So what’s all this data good for?
Modern travellers seek enhanced personalised experiences and seamless technology integration. Moreover, the rising number of online booking platforms and alternative accommodation providers has intensified competition, and recent studies show that the average traveller looks at 38 different websites before committing to accommodation.
Today, Ping Nakara Boutique Hotel and Spa is beloved by international travellers for its nostalgic appeal and exceptional hospitality. “Our goal is to make every guest feel like they are returning home with each visit, fostering a desire to come back again and again,” expressed Ms.
Internet fees and telephone call surcharges While basic Wi-Fi might be complimentary, premium internet services or international calls can incur additional fees, catering to the needs of business travellers. Business centre fees For guests requiring access to computers, printers, or meeting rooms, a business centre fee may be applicable.
When a hotel does in fact go through the meticulous process of creating a strong sense of community, the results are nothing short of magical, and this is reflected through a positive impact on guestsatisfaction, demand and the ability to grow rate.
Table of Content Sustainable Practices Technology Integration Health and Safety Food and Beverage Trends Wellness and Well-being Marketing and Branding Revenue Strategies Sustainable Practices According to a survey conducted by Trip.com, 69% of travellers actively seek out sustainable travel options.
Understanding hotel management Managing a hotel or other tourism venue covers a broad range of roles and responsibilities, all of which are vital to the success of the business. Hospitality and tourism management fundamentals All hospitality education courses should include a comprehensive understanding of the key industry basics.
With travel and larger gatherings constrained due to the pandemic, gift cards are a popular choice. The crucial intent to return metric also became more positive during November, an encouraging sign showcasing restaurants’ efforts in driving guestsatisfaction in the middle of the pandemic. No Holiday Travel.
Some of the main current trends are: Sector growth: the hotel and tourism industry accounts for 10% of worldwide GDP and turnover is steadily growing, making it a good opportunity for new businesses Technology integration: the hotel management industry is using more and more technology to improve guest experiences and streamline operations.
The thriving hospitality scene in Dubai The hospitality industry in Dubai has experienced remarkable growth over the years, to the point where hospitality in the UAE is expected to make 7 billion USD by 2026 , evolving into a global hotspot for tourism and hospitality. Why work in hospitality in Dubai?
It requires an understanding of market trends, demand forecasting and pricing optimization techniques Food and beverage management : oversees the dining outlets in a hotel, including restaurants, bars and banquet facilities.
A greater number of stars corresponds with an increasing sense of luxury (and often a bigger price tag). Guests may be able to access fee-based services or facilities. Two star: Appealing to price conscious travellers, services and facilities are typically limited.
Managing such a hospitality venue involves a wide range of duties, from overseeing housekeeping and food service to guest relations and maintenance. The primary goal is to maximize operational efficiency, which directly impacts guestsatisfaction. Why is managing hotel operations so important?
Director of Commercial Strategy , Heather Minyard , takes great pride in creating experiences tailored to meet the unique needs of guests. As a brand, we strongly lean into our unique selling propositions for each property to help us stand out and offer guests a wonderful experience.”
It’s a constant challenge, especially as competition and guest expectations are higher than ever. An incredible 81% of travelers rely on online reviews before booking. Hotels adhering to strict quality assurance protocols can meet or exceed guest expectations and receive favorable reviews.
NUMA Group has acquired 100 per cent of YAYS, although the purchase price was not disclosed. The company principally targets “lively neighbourhoods” and main demand drivers for tourism and business travellers. After NUMA recently reached €1.5
Some essential managerial skills you should pick up through studying a hospitality degree include: Leadership skills: crucial for guiding and motivating staff to achieve organizational goals and deliver outstanding service Communication: strong communication skills are needed for effectively conveying information, resolving conflicts and interacting (..)
Also referred to as a DMC , it works as a strategic partner for you, helping to provide authentic and well-organised experiences for your guests. What is the difference between destination management companies and travel agencies? They tailor their services to create unique, curated experiences.
There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.
Their ability to remain calm under pressure and make informed decisions is vital for maintaining smooth operations and guestsatisfaction. Balancing rising costs with guest expectations for competitive pricing can be a constant struggle for leaders.
There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.
A career in it offers diverse opportunities, including hotel management, customer service , event planning and tourism. Mobile check-ins, digital concierge services and keyless entry systems have become commonplace, offering guests convenience and flexibility.
At their most simple, they’re gatherings for connection, and at their best, they’re experiences that leave lasting impressions on hotel guests and attendees alike. Events are a never-ending marketing opportunity and a major source of tourism. How to manage hotel events 1.
Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. Graduates not only gain insights into guestsatisfaction but also develop a strong foundation for curating marketing strategies that truly resonate.
Price point. Target demographic (business travellers, families, couples, over 50s etc). All of these factors (and more) can affect guests’ expectations regarding room sizes. Regardless of star rating, however, guests generally prioritise amenities, features and function over square footage. Hotel star rating.
These Ryokans were like cosy rest stops for travellers, marking the early roots of the hospitality scene. These inns weren’t just places to sleep; they were cultural hubs, offering rest and stories to tired travellers navigating their way through a world that was becoming more interconnected.
These Ryokans were like cosy rest stops for travellers, marking the early roots of the hospitality scene. These inns weren’t just places to sleep; they were cultural hubs, offering rest and stories to tired travellers navigating their way through a world that was becoming more interconnected.
Let’s break down this rhythm of success and explore how hotels can orchestrate a perfect harmony of profits and guestsatisfaction. The numbers don’t lie: The global music tourism market is projected to hit a high note of $13.8 VIP experiences : Create packages that make every guest feel like a headliner.
In today's quick-moving world, the hospitality industry faces a constant challenge: to attract and keep guests. As travelers become pickier and competition grows tougher, hotels and resorts need to up their game. Make Offers Guests Simply Can’t Resist Value isn't always about the cheapest price.
The nation itself is perhaps the largest beneficiary of the American nearshoring movement while new states and regions continue to open up for tourism and the burgeoning short-term rental market for those who can work remotely. It all harks back to the desire to have a flexible home base while exploring a destination.
The nation itself is perhaps the largest beneficiary of the American nearshoring movement while new states and regions continue to open up for tourism and the burgeoning short-term rental market for those who can work remotely. It all harks back to the desire to have a flexible home base while exploring a destination.
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