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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100
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Innovative insurance for hoteliers: How the BeSafe and SiteMinder partnership drives revenue and guest satisfaction

SiteMinder

The partnership between BeSafe Group and SiteMinder offers innovative insurance solutions that help hoteliers boost revenue, streamline operations, and enhance guest satisfaction. With SiteMinders reach and ease of use, this integration becomes an attractive option for hotels looking to maximise revenue and enhance guest satisfaction.

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How to Decide Hotel Rates: A Complete Guide for Hoteliers

Hotelogix

Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. Value-Based Pricing: Price rooms based on guest-perceived value (e.g., Best Practice: Combine multiple strategies to adapt to market fluctuations and guest segments. amenities, luxury).

Pricing 100
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How to streamline daily operational tasks for your hotel today?

InnQuest

Maximizing Revenue in a Competitive Market Implementing a dynamic pricing strategy can improve revenue management and help hotels maximize profits. Accurate forecasting is another critical aspect of revenue management, allowing hotels to price confidently and prepare for high-demand seasons and special events.

Training 222
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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

As we waited for the promised wave of demand to arrive, we realized we had misjudged the market’s profile. Firstly, our city is a drive-in market; guests don’t stay for three nights for special events. Also, we didn’t consider the demographics of our target guests. Our demand dried up.

Marketing 109
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How to increase guest satisfaction in hotels

SiteMinder

What is guest satisfaction? Guest satisfaction is the cornerstone of a thriving hotel business, reflecting how well your property meets or exceeds the expectations of its guests. It relies upon the quality of service, cleanliness, comfort, and overall guest experience.

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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

Many hotels collect guest data with the guest’s permission but how many truly use it effectively? Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations.

Marketing 109