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In today's highly competitive market with limited staff resources, delivering exceptional guestsatisfaction is crucial for the success of any hotel business.
In the hospitality industry, guestsatisfaction is the ultimate goal. Satisfied guests are more likely to become repeat customers, leave positive reviews and recommend the property to others. To ensure continuous improvement and success, hospitality businesses must adopt effective methods to measure guestsatisfaction.
Paradores, Spain’s iconic hotel chain, has reaffirmed its trust in Shiji ReviewPro to support its ongoing efforts to enhance guestsatisfaction and operational efficiency. This collaboration remains a key part of Paradores’ strategic plan, which prioritizes digital innovation and sustainability as essential drivers of future growth.
Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.
In this blog, well break down the benefits of a hotel games room and how your hotel can effectively design, build, and market a games room as part of your everyday experience package. A well-designed games room can: Increase guestsatisfaction by offering unexpected value.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
With the increase in digital trends, shifting traveler behaviors, and competitive landscapes, hoteliers must adopt both traditional and modern marketing strategies to attract and retain guests. 1: Optimize your hotel website for mobile In 2025, offering a seamless mobile booking experience isn’t just a bonus—it’s a necessity.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does?
NB: This is an article from TravelBoom Marketing Subscribe to our weekly newsletter and stay up to date That’s where surprise and delight tactics come in. With a little creativity and industry expertise, you can empower your staff to create personalized moments that optimize guestsatisfaction and boost your bottom line.
NB: This is an article from the Pedowitz Group Subscribe to our weekly newsletter and stay up to date This evolution significantly shifts from traditional pricing models to sophisticated, data-driven approaches that enhance revenue management and guestsatisfaction. billion by 2027, driven by this trend.
During a recent webinar moderated by André Baljeu from techtalk.travel, Lighthouse Director of Hospitality Research Blake Reiter and Shiji ReviewPro Product Specialist Bruno Saragat dissected the performance of the Parisian hospitality market.
Hotels invested heavily in contactless technology, enhancing guest convenience and safety. The rise of wellness tourism and eco-friendly initiatives set new benchmarks for guestsatisfaction. Being mobile-first is essential for engaging guests effectively and ensuring a smooth booking process.
That is, for our industry where human-to-human contact is ever-so-centric to guestsatisfaction, its not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience.
Loyal guests not only provide repeat business but also serve as brand ambassadors, sharing their positive experiences with others. This word-of-mouth marketing can be invaluable, especially in an industry where trust and reputation are paramount. Guests expect prompt responses and personalized attention throughout their stay.
National brands have begun to flex by market utilizing this approach allowing them to compete with local concepts challenging the big chain persona. Flexible layouts are becoming a must-have for restaurant operators looking to maximize both revenue and guestsatisfaction.
Do they resist change and risk falling behind, or do they embrace innovation and seize the opportunity to thrive in an increasingly competitive and dynamic market? This is critical in a field where real-time market changes often defy historical patterns. Hoteliers, in particular, must grapple with this reality.
NB: This is an article from Staah Subscribe to our weekly newsletter and stay up to date When guests enjoy staying at your hotel, they want to come back and enjoy something they didn’t experience in the previous stay or invite their friends and family to enjoy your property. Attracting new guests and boosting brand awareness.
This focus fosters strategic coherence and encourages every department to work together, from sales and marketing to operations. Ultimately, having a tighter set of KPIs leads to intuitive performance management, more precise responsibilities, and impactful decision-making, resulting in sustainable revenue and guestsatisfaction increases.
By automating daily operations such as reservations, check-ins, and housekeeping management, Hotelogix significantly reduces manual tasks, allowing hotel staff to focus more on guestsatisfaction. This integration minimizes errors and ensures consistent room availability and pricing.
It can directly impact revenue, guestsatisfaction, and your ability to scale. How to Pick the Right Channel Manager for Your Business There are hundreds of options in the market. Focus your efforts and marketing budgets accordingly. Operational Efficiency: Staff can focus on guest interactions instead of manual updates.
As such, offering EV charging is not only a matter of adapting to the market; it’s also a powerful strategy to secure repeat corporate clients, enhance revenue, and improve guestsatisfaction. Projections show that there will be 1.4
Managing your hotel’s inventory efficiently can significantly impact your bottom line, guestsatisfaction and overall operational effectiveness. This prevents overbooking and rate disparities, enhancing the guest experience. Bundling rooms with dining, spa services or local experiences can increase the average guest spend.
In this regard, having a solid marketing mix in place is crucial. Ensuring guestsatisfaction should be the cornerstone of your approach. Your sales strategy must reflect a dedication to providing an exceptional guest experience while also prioritizing maximizing room bookings.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." – John Campbell, owner of RiverPalm Terrace Small businesses had no choice but to dive headfirst into digital marketing during the pandemic. The pandemic changed how businesses market, no doubt about it.
From front-desk queries to housekeeping requests , response time lags can adversely affect guestsatisfaction. Automating Guest Inquiries and Service Requests AI-powered chatbots and messaging platforms can resolve as much as 70% of guest inquiries automatically. AI-enabled messaging is transforming the playing field.
They typically feature user-generated reviews, ratings, and photos, providing a comprehensive overview of future guests' expectations. These platforms provide real-time feedback from guests, which can be invaluable for identifying strengths and areas for improvement.
Guestsatisfaction has consistently improved, but are hotels getting better or are guest expectations shifting? Guestsatisfaction has been growing since the beginning of Q3 2022. Guestsatisfaction has been growing since the beginning of Q3 2022. Another factor is staff turnover.
A real BI solution consolidates information from reservations, guest feedback, financial data, marketing efforts, rate shopping, benchmarking, and more. By breaking down silos, hotels can make more informed decisions that enhance guestsatisfaction and drive revenue growth.
Effective hotel sales strategies are essential for increasing occupancy, driving revenue, and maintaining competitiveness in the hospitality market. Tools like Chekins Experiences feature streamline the upselling process, allowing hotels to effortlessly offer customized experiences to guests directly during online check-in.
Ah, the thrill of hotel marketing! It’s hosting a never-ending partyplenty of coffee, a dash of hustle, and the occasional surprise guest who keeps you on your toes. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Enter content marketing.
This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.
Turning guests into loyal advocates takes more than impeccable serviceit requires harnessing the power of modern marketing technology. By using data-driven insights and delivering personalised experiences through effective omnichannel communication, hotels can elevate guestsatisfaction, drive growth, and inspire loyalty.
Chambers will also continue to lead the HVMG Revenue Excellence team in maximizing market share growth and leading the team to deliver revenue strategies, systems and processes to above-property operations team members, hotel teams and hotel owners. He has been a contributor, mentor and leader throughout our organization.
Hyper-personalization goes beyond surface-level customization, such as addressing guests by name or noting their loyalty tier. Its about leveraging data to create truly memorable experiences that feel tailor-made for each guest. This emotional connection can turn a one-time visitor into a lifelong advocate.
This efficiency extends to check-in and check-out processes, leading to shorter wait times for guests and improved staff productivity. This accuracy not only improves guestsatisfaction but also minimizes disputes and the associated administrative burden.
NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guestsatisfaction.
It means handling issues calmly, staying professional during crises, and making sure your guests always feel valued. Guestsatisfaction. It’s the key to keeping guests coming back and turning new visitors into loyal customers. In today’s competitive market, offering great service is no longer enough.
It encompasses tasks such as front office operations, housekeeping, food and beverage services, maintenance, sales, marketing and financial management. The goal is to provide excellent guest experiences while maximizing revenue and maintaining cost control. Train your staff to prioritize guest needs and provide exceptional service.
Enhanced Guest Experience: Flexibility is a key factor in guestsatisfaction. Many guests are willing to pay for the convenience of adjusting their travel schedules. Understanding these benefits can help you make informed decisions about implementing such strategies in your accommodation business.
In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.
The system also streamlines the guest experience by offering features like contactless check-ins and personalized service. These capabilities not only increase guestsatisfaction but also reduce the workload for front desk staff. Additionally, the cost savings are significant.
A consistent guest experience means not disappearing after the stay but creating a personalised and not-spam-like connection with them. The post-stay phase brings a great opportunity for the hospitality industry to improve guestsatisfaction, build relationships, and encourage repeat business.
Booking.com is a leading review generation source in the majority of the worlds markets. This means that for many hotels, especially those proactively working to improve guestsatisfaction, the new system could help highlight recent enhancements and positive guest experiences.
NB: This is an article from Otelier Subscribe to our weekly newsletter and stay up to date With proper hotel pricing, your hotel will be set up to maximize revenue and ensure guestsatisfaction. This approach involves real-time adjustments to room rates based on current demand, booking patterns, and market conditions.
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