This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Guestretention refers to the strategies and efforts that encourage guests to return to your property after their first stay. Understanding the concept of guestretention in hospitality In the hospitality industry, guestretention is the foundation of long-term profitability.
However, the true marker of success and sustainability lies in a hotel’s ability to retain guests. Retention not only signifies guest satisfaction but also leads to more stable revenue streams and enhanced brand reputation. In this article, we explore effective strategies for guestretention.
When the economy is low, the first thing that most businesses want to save on is their marketing. This might not be a good thing for hotels because they need some quality content to attract more guests during bad times. We’ll also talk about how Hotelogix can make content marketing easier and more effective.
Research indicates that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Loyal guests not only provide repeat business but also serve as brand ambassadors, sharing their positive experiences with others.
We strongly recommend kicking off marketing efforts for the holidays well in advance this year, as our research shows that consumers are planning ahead. What are some ways restaurant operators can market for the holidays? In today's digital age, effective marketing for restaurants goes beyond traditional advertising.
At the heart of a successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint and driving direct bookings. Sharing Stage: Post-stay, if guests are thrilled, they become your champions, spreading the word about their amazing stay through reviews, social media, and word-of-mouth.
NB: This is an article from Mews Subscribe to our weekly newsletter and stay up to date For example, you can use the guest’s geographic profile to target language preferences and make sure you have multilingual staff to greet them, as well as share language-specific marketing materials.
Complex Calculation : CAC is not just about direct marketing or advertising costs. It also includes indirect costs like the salaries of the marketing and sales teams, the cost of promotions, the cost of running events or campaigns, and the commission paid to travel agents or online booking platforms.
After ChatGPT, response time dropped by 50% , and guest satisfaction ratings improved significantly. 👉 Read Also - Hotel Content Marketing: Tips for Guest Acquisition The Future of AI in Hospitality Hotels that adapt to new technology stay ahead. Before AI, response time was slow due to translation issues.
GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies.
By collecting real-time data on guest preferences across marketing channels, hotels can anticipate critical moments and interaction points with their audience. As hotels aim to maximize guest lifetime value, the focus must shift from acquisition to retention, creating enduring experiences that foster repeat bookings.
There are various sales strategies you can employ to market and sell your hotel rooms. Social media and email marketing: Utilize social media channels such as TikTok, Facebook, Instagram, Twitter, and LinkedIn to promote your direct booking offers and attract the attention of potential guests.
A booking engine integrated with your PMS and channel manager simplifies the booking process for guests and collects valuable guest data for personalized marketing. Configure and promote targeted packages/add-ons to attract guests, sell more, and earn more.
By embracing a remarketing strategy that equally values past guests and potential new customers, hotels can effectively capitalize on every level of guest interest.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. Its proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S. The TableUp team will join the TouchBistro family and continue working from Boston. .
Data-Driven Marketing Campaigns In the quest for optimal resource allocation and marketing ROI, hotels are turning to data. By tracking and analysing customer journeys through cookies, hotels gain insights into guest behaviour, engagement, and other valuable metrics.
By relying on data, you can make informed decisions that lead to increased revenue and guest satisfaction, instilling a sense of confidence in your team. Forward-thinking hotels consider the guest and data at the heart of their thinking, decisions, ideas, marketing, and much, much more.
In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. It helps you match guests’ expectations. Table of Content What is Hyper-Personalization Marketing & How Does it Work? How Can Hotels Use Hyper-Personalization Marketing?
When effectively executed, hotel guest loyalty programs create a win-win scenario: guests feel valued, and hotels benefit from increased revenue and reduced marketing costs. How Guest Loyalty Programs Drive Revenue Guest loyalty programs can impact revenue in several ways: 1.
The ability to track these trends is an impactful tool for funneling more business into your hotel’s loyalty program to increase data gathering and guestretention over time.
Effective reputation management is essential to increasing a hotel’s revenue and ADR because it has a direct impact on how potential guests perceive the property. Positive online reviews are a powerful marketing tool that can help build trust with potential guests and encourage them to book their stay at the hotel.
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.
Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.
Understanding the Different Stages of Hotel Guest Journey. Understanding guests is vital for your hotel. It will help you provide them with a great experience at your property, and in turn maintain or even increase guestretention , thereby boosting your bottom line revenue. And how could you do that?
Streamlined hotel operations can significantly impact a hotel’s bottom line by enhancing guestretention , attracting positive reviews, and optimizing resource utilization. Without further ado, let’s explore the various segments of hotel operations that must be enhanced to make your property stand out in this competitive market.
Major chains have responded to this by expanding their portfolios, embracing innovative guest experience strategies and adapting to new market trends. Marriott International: the leader in guest room availability With many properties and millions of rooms, this chain stands at the forefront of the hospitality industry.
Plain and simple, change is constant – when it comes to both digital marketing and the world around us. Your hotel guests change constantly and so do their wants and needs. Ensuring that your hotel evolves along with your guests and paying attention to detail can pay huge dividends in the hospitality industry.
Trainees learn how to craft compelling sales pitches, utilise digital marketing tools, and develop strategies to target various market segments. Guest relations Advanced customer service skills : Focusing on personalised guest interactions, anticipating needs, and exceeding expectations.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content