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Data Driven Personalization: Are Hoteliers Missing the Mark?

Revenue Hub

While these channels are popular for delivering personalized content, modern guests seek cohesive and genuine interactions across all hotel experiences. True personalization involves integrating tailored interactions both online and on-property, enhancing guest service, fostering emotional connections, and driving loyalty and future bookings.

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How to Calculate Hotel Guest Acquisition Cost (GAC)

Hotelogix

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies. 

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A Roadmap to Enhanced Hotel Operations: 10 Strategic Insights

eZee Absolute

Streamlined hotel operations can significantly impact a hotel’s bottom line by enhancing guest retention , attracting positive reviews, and optimizing resource utilization. Without further ado, let’s explore the various segments of hotel operations that must be enhanced to make your property stand out in this competitive market.

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10 Effective Cost-Saving Strategies for Hotels

Revenue Hub

Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.

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Hospitality training: Courses and programs for hotels

SiteMinder

The program should address the latest trends in guest service, technology, sustainability, and more. Trainees learn how to craft compelling sales pitches, utilise digital marketing tools, and develop strategies to target various market segments.