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A new report by Expert Market analyzing the state of the accommodation industry finds that challenges around staff, from hiring to costs, are at the center of their concerns. The accommodation industry has faced a number of challenges since the pandemic, but none greater than those around staffing, said Chris Maillard, editor, Expert Market.
Hotel management software, or PMS, is a centralized system that automates operations and provides actionable insights. It supports critical areas such as frontdeskoperations, housekeeping coordination, and POS integration. What is Hotel Management Software?
As part of modern Hotel Solutions, this technology automates routine tasks like frontdeskoperations, housekeeping, and guest check-ins. This growth presents a significant opportunity for hoteliers to tap into the slow tourism market and create unique, memorable experiences for their guests.
FrontDeskOperations The actual frontdeskoperations module is the core of most systems, and it should offer a robust number of features, including those noted below. This can be a powerful marketing tool. You can create a custom stay based on holidays, seasons, events, etc.
Additionally, they play a key role in ensuring that your hotel responds quickly to potential guests, which is a crucial factor in securing bookings in a competitive market. While the general manager oversees all hotel operations, a reservations manager focuses specifically on the booking process.
A booking engine integrated with your PMS and channel manager simplifies the booking process for guests and collects valuable guest data for personalized marketing. Maximizing revenue with a revenue management system A revenue management system uses historical data and market analytics to forecast demand and adjust pricing in real time.
👉 Read Also - Hotel Content Marketing: Tips for Guest Acquisition How Hotels and Motels Attract Guests Ever wondered why some places seem more appealing than others? It’s all about marketing! Motels Use Simple, Direct Marketing: They highlight affordable rates and easy accessibility. billion by 2032.
It typically includes modules for managing reservations, frontdeskoperations, housekeeping, guest communication, accounting, reporting, and more. There is a real misconception in the market around this. In conclusion my recommendation to all hoteliers is to look closely at functionality when selecting your partners.
Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. Marketing By choosing the right marketing tools, such as a robust CRM system, hotels can capture and store guest data from all distribution channels.
Dynamic pricing adjustments : Automation can analyse real-time data on occupancy, market demand, and competitor rates, allowing your hotel to adjust pricing dynamically. Hotels that leverage automation can also scale more easily and adjust to fluctuating demand, making them more adaptable to market trends. How do you make it happen?
The budget also accounts for all types of expenses, including operational costs, capital expenditures, and marketing budgets. This should be based on your historical data, market trends, and any planned marketing or sales initiatives. Allocate resources Identify the key operational areas that require investment.
By analyzing guest preferences and behaviors, hotels can tailor offerings, create targeted marketing campaigns, and anticipate guest needs even before they arrive. Streamlined Operations: The system aided the company in streamlining frontdeskoperations, allowing staff to prioritize personalized guest services.
During his 7 years since graduation he’s overseen a team of 200 sales reps across 20 markets, coached over 300 professionals and grown sales units from 0 to 180 people in just 18 months. I led the company’s B2C and B2B efforts, overseeing a team of 18 Sales Managers for 20+ markets and 200+ Sales Reps. Impressive numbers.
The continuous expansion of the tourism infrastructure in Dubai, coupled with strategic marketing initiatives and government support, ensures the sustained growth and resilience of the sector, even in the face of global challenges.
They focus on enhancing operational efficiency, guest satisfaction and employee performance Director of sales and marketing: leading the hotel’s sales and marketing efforts, the sales director develops plans to attract guests, increase revenue and enhance the hotel’s brand presence.
Students learn about business topics such as accounting, economics, management and marketing as well as specific aspects of hospitality management. Students explore topics such as hospitality marketing, customer service, event management and strategic planning.
The role and responsibilities of a hotel manager From overseeing frontdeskoperations and housekeeping to managing food and beverage services, sales and marketing initiatives and financial performance, hotel managers play a key role in driving the success of hospitality establishments.
These positions oversee specific departments within the hotel, ensuring smooth operations and high standards of service delivery. For instance, the front office manager is responsible for supervising frontdeskoperations, managing guest services, and coordinating with other departments to ensure guest satisfaction.
Front office manager As the face of guest services, this professional plays a pivotal role in ensuring a seamless customer experience from check-in to departure. Front office managers look after the frontdeskoperations, including reservations, guest inquiries and room assignments.
Managers who demonstrate leadership, innovation and a proactive approach to problem-solving are often rewarded with increased compensation Market demand: in regions experiencing strong growth in the hospitality sector or facing shortages of qualified managers, businesses may offer higher salaries to attract and retain top talent.
How a hospitality school helps you build a hotel career Hospitality schools offer specialized courses focused on hotel management, covering areas such as operations, marketing, finance, food and beverage and guest relations.
To familiarise staff with the operational aspects of the hospitality industry, including frontdeskoperations, housekeeping standards, and food and beverage management. Trainees learn how to craft compelling sales pitches, utilise digital marketing tools, and develop strategies to target various market segments.
Some of the common back-of-house positions you may find include: Food and beverage manager Chef Sous chef Line cook Pastry chef Purchasing manager Housekeeping staff Facilities manager Maintenance technician Sales and marketing Finance and revenue management What skills are required for back-of-house roles? Salary range: $94,000 to $1 21,000.
Sales and Marketing The sales team is responsible for promoting the hotel, attracting guests and ensuring high occupancy rates. This includes developing marketing strategies, managing social media accounts and building relationships with travel agents and corporate clients. Hotel management What is hotel asset management?
Corporate leaders also rank reputation as their most valuable asset and the World Economic Forum estimates that 25% of a company’s market value is directly related to its reputation. You’ll also need to stay on top of the many other things that’ll help you run a hotel business effectively.
Be sure to update your room inventory and adjust your front-deskoperations accordingly. Next, reassign the room to minimize lost revenue. Consider offering the room to waitlisted guests or upselling to walk-in customers. Use no-shows as an opportunity to review and refine your processes.
Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Frontdeskoperations. There are hundreds of property management systems on the market.
This includes evaluating the efficiency and friendliness of frontdeskoperations, housekeeping, room service and other guest-facing departments. In addition to these day-to-day operations, they may also review the effectiveness of staff training programs and customer complaint protocols.
At Xotels, we actually become an integral part of the hotel’s executive team and support them not only in revenue management and distribution but also on strategic decisions in other areas from marketing to frontdeskoperations. Market and economic fluctuations. Ancillary revenue (F&B, MICE, Spa etc.).
FrontDeskOperations A simplified frontdesk module within your hotel management software ensures faster check-ins and check-outs. This leads to more efficient hotel operations and contributes to a positive first impression. It saves staff time and eliminates common guest frustrations at check-in.
With the increasing complexity of hotel operations , having a centralized system that automates reservations, housekeeping updates, and billing processes can make all the difference. This efficiency allowed the hotel to manage room rates more effectively, responding swiftly to market demand and optimizing revenue.
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