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As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. However, one of the biggest challenges hoteliers face is determining the right pricing strategies to maximize their revenue in the post-pandemic world.
NB: This is an article from Chekin Subscribe to our weekly newsletter and stay up to date Hotels need to understand and activate their key demand generators, those factors that attract travelers and convert interest into reservations. Events and Festivals Large-scale events (sports, concerts, cultural festivals) are major booking drivers.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. What does a hotel reservations manager do? What is the reservation department in a hotel?
Setting the right event minimums is crucial for ensuring profitability while maintaining customer satisfaction when managing events. Event minimums are nothing new, but determining the amounts can be challenging. Let’s explore how you can effectively establish event minimums and streamline the process.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. Read also: Guide on Customer Retention in Hotel Industry Encourage Group Bookings: Offer discounts or packages for weddings, business events, or group travel bookings.
This holiday season, 67 percent of diners are seeking more than standard reservations, with themed holiday meals (44 percent) and multi-course feasts (39 percent) being the most popular options, according to a survey from Tock. Nearly half (49 percent) of respondents will be seeking a reservation during the 4 to 6 p.m.
We have a long history and exceptional pedigree in intelligent pricing automation, initially in digital advertising and then in hotels. And now we are providing pricing automation to the live entertainment industry. It does this by ingesting and analyzing live reservation data and other demand signals such as website searches.
The tasting menu is priced at $590pp and includes snacks and petit fours. I believe we have tapped into the best way to make fine dining the show-stopping event it is intended to be. Reservations will be released shortly. It’s an increase on the 2023 dining experience, which cost $420 per person.
Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. Transient bookings : These are individual reservations made by business or leisure travelers, typically through direct bookings or online travel agencies (OTAs).
Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. Stuck with old-fashioned booking methods: Traditional methods can be time-consuming and prone to errors, making it difficult to efficiently manage reservations.
We included gas cards, a smores kit, information on local attractions and a travel themed magnetic photo frame and priced it as a value add. A donation to a local animal shelter for every reservation would also be a nice touch and a way to give back to the community. Events are another opportunity to drive unique promotions.
Yes, these enhancements come with a price another per-room software fee and onboarding efforts but the savings from better labor allocation make the return on investment highly compelling. Greater upsell opportunities by bundling rooms with bespoke amenities and ancillary services, encouraging more direct reservations.
Tools like Hotelogix’s Web Booking Engine simplify the reservation process, allowing guests to book directly. Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. To make your website effective, focus on usability and convenience.
In hotel management, blackout dates act as a powerful revenue tactic that can optimize pricing, control inventory, and boost profits during peak periods. These are periods when rooms are highly sought after, enabling hotels to establish ideal pricing and booking terms without depending on discounts.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. Challenge Eliminating heavy reliance on manual spreadsheets for revenue management and generating data insights for accurate, data-driven pricing.
In this context, hotel dynamic pricing is one of the most critical elements. What is dynamic pricing in hotels? Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior.
Fixed rates and reservation books were gradually replaced by dynamic pricing systems, Excel spreadsheets were supplemented by rate-shopping tools, and revenue generation has expanded beyond room sales. In addition, more and more revenue streams have emerged, requiring optimization beyond just room revenue.
NB: This is an article from WebRezPro But as inflation and high flight prices persist, the revenge travel surge may start to wane. As the cost of living continues to rise, so will travelers’ price sensitivity. Keep reading for ideas… Value-added packages Attract price-sensitive guests by offering added value.
They offer the convenience of hotel-like services while providing more amenities and space for the price. Host Community Gatherings Regularly Organizing events at the property is another great way to increase the community not only for those who are staying long-term but also for those who are staying short-term.
is convincing guests to arrive in the first place, as in book or reserve a room. The example that we touched upon near the end of our discussion was building a wine lovers package or designing a wine-centric event to incentivize shoulder season occupancy. But equally as important if not more important!
A no-show in the hotel industry occurs when a guest makes a reservation but fails to show up or cancel their booking in advance. Booking Mistakes: Sometimes, guests might accidentally double-book or forget about their reservation. Seasonal Influences: Holidays and special events can impact travel plans.
Personalizing Communication Channels Each segment prefers different communication methods: Corporate clients: LinkedIn, email newsletters Millennials: Instagram, mobile apps Senior travelers: Traditional mail, phone support Modifying Pricing Strategies Implement dynamic pricing based on segment behavior patterns.
Automating this strategy can significantly increase your revenue per reservation. Implement Dynamic Pricing Dynamic pricing helps you adjust room rates based on market demand, seasonality, events, and competitor pricing. Utilizing revenue management software can assist in automating and optimizing this process.
Here’s a brief explanation of the reasons why hotel overbookings happen: Uncertain Cancellations: Hotels anticipate a certain percentage of reservations to be canceled. Revenue Maximization: In a bid to maximize revenue, hotels often accept more reservations than their actual room inventory.
Different traveller groups have varying lead times, and recognising these patterns will help you optimise your availability and pricing strategies. Since school holidays often align with Easter, parents are keen to secure child-friendly accommodations, early dining reservations, and engaging activities for their little ones.
Consider hosting events around Showcase what makes your hotel unique and use experiences like gingerbread decorating contests, s’more stations by the fire, or caroling nights. Use dynamic pricing tools to adjust rates based on demand and create special offers that include holiday-themed perks.
Dynamic pricing tools use algorithms to recommend the ideal rates and the right time. NB: This is an article from Lighthouse Subscribe to our weekly newsletter and stay up to date Price optimization works by collecting and analyzing data from sources like competitor rates, seasonal trends and external events.
From eyebrow-raising splurges and quirky simple essentials to cultural events and TikTok trends that pushed consumers to hit “add to cart,” I thought this would be of interest to you and your readers! This includes the desire for high-quality ingredients, as a result of increased awareness and global food knowledge.
One of the most pervasive myths is the belief that offering low prices will automatically lead to high occupancy rates. In fact, setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception.
Even though there are loads of reservation tools out there, many small hotel operators are going with something they already know how to use: Google Calendar. Challenges with Reservations Staff at small hotels often find it challenging to handle reservations effectively. The answer you are searching for is, Yes.
For hotels, this time offers a golden opportunity to implement effective pricing strategies that not only cater to the surge in guests but also optimize revenue generation. Dynamic Pricing Model Implementing a dynamic pricing model allows hotels to adjust rates based on demand fluctuations.
A hotel reservation system is far more than a booking tool. As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management.
It involves tracking and controlling inventory in real-time, making informed decisions on pricing, room allocation and availability, and ensuring that the right resources are available at the right time. Effective management ensures that rooms are allocated efficiently and priced competitively.
There are two ways hotels go about this: either they send lots of information as soon as the reservation is made or they send everything one or two days before the check-in date. Sending all information as soon as the reservation is made will only overwhelm them, and sending it too close to the trip date will do it too.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Monitor and Adapt Continuous monitoring and analysis of pricing strategies and their effectiveness are vital.
Attribute-based pricing is becoming an increasingly popular pricing model in the hotel industry. Subscribe to our weekly newsletter and stay up to date In this post, we are going to discuss what attribute-based pricing is, and how using an efficient rate structure can help you boost your overall revenue and profits.
NB: This is an article from Global Asset Solutions Unlike other products that can be stored and sold later, the prices of hotel room nights often fluctuate based on supply and demand, with prices typically rising during peak seasons or when major events are happening and falling during slower periods.
Event and group planning within the hospitality sector mirrors these seasonal trends. No Rest for the Weary January witnesses an upswing in new event requests almost immediately after the holiday decorations come down. Convergence This heightened January planning activity presents a golden opportunity for event professionals.
The boutique New Zealand property – The Convent Hotel in Auckland changed its pricing strategy to be based on more real-time market conditions and customer demand. Listening to the guests was key to informing room pricing that yielded the best returns for the business, i.e. moving into the era of dynamic pricing.
This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45 Here’s how hoteliers can leverage this event effectively: 1.
For instance, online booking systems, channel managers, and revenue management software can help you manage reservations, room rates, and availability across different channels. Maximizing Revenue in a Competitive Market Implementing a dynamic pricing strategy can improve revenue management and help hotels maximize profits.
Cut down the steps to finish a booking: Minimize the number of clicks and forms required, making it quick and straightforward for guests to complete their reservations. Promise the best price: Guarantee the lowest rates on your site to reassure guests they are getting the best deal, fostering trust and encouraging direct bookings.
People interested in specific local events or attractions. Leverage Local Events with Occasion-Based Offers Your destination is part of your value proposition – so use it. Use platforms like Google Ads and Meta (Facebook/Instagram) to run short, focused campaigns. Target: Visitors who browsed your website but didnt book.
Recent statistics show that 65% of hotel reservations now happen online, with 45% of those coming through direct channels. This is particularly important for hotels, as guests often input sensitive information when making reservations. This highlights the importance of a strong web presence for hotels.
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