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Leveraging concerts, sports events, and music festivals for direct bookings

eHotelier

Here are 5 such strategies that will help to make the most of such events and drive up direct bookings. Hotel owners should ensure that they have strategies and systems in place to help them leverage the world of music and sports tourism.

Book 299
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Exquisitely experiential meetings and events at the Fairmont Rio de Janeiro Copacabana

eHotelier

Meetings and events are in the midst of a renaissance heading into 2025, with numerous contributing factors as to why. Top of the list for the corporate and group segments is the need to bring people together in a world that has embraced hybrid or fully remote working arrangements.

Events 244
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Stronger events proposition could boost hotel demand

eHotelier

As Auckland's hotel industry grapples with a surge in room supply and low occupancy rates, new research from CBRE uses examples of events in Australian cities to demonstrate the value an improved forward schedule of major events could provide to hotel operators and many other CBD businesses.

Events 130
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Marriott International announces global launch of connect responsibly with Marriott Bonvoy Events

eHotelier

Marriott) today announced the launch of Connect Responsibly with Marriott Bonvoy Events (Connect Responsibly), a program designed to help meeting planners embed sustainability into their events at participating hotels in the Marriott Bonvoy portfolio. Marriott International, Inc.

Events 130
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Leveraging data and collaboration to maximise meeting and events revenues today

eHotelier

For many hotels, meetings and event spaces can contribute up to 60 percent of overall revenue. This makes it particularly surprising then that many hoteliers still are not leveraging these areas strategically, resulting in missed opportunities and limiting business growth.

Events 264
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Marriott Bonvoy Events™ launches 2024 meetings and events campaign “Your Vision, Our Commitment” for Singapore properties

eHotelier

Marriott Bonvoy Events™ is delighted to unveil its 2024 APEC meetings and events campaign, "Your Vision, Our Commitment" The campaign empowers each propert.

Events 130
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Steven Okuley appointed SVP Conferences and Events at (AHLA)

eHotelier

The American Hotel & Lodging Association (AHLA) today announced it has hired Steven Okuley as its new senior vice president for conferences and events.

Events 130