How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty
Modern Restaurant Management
SEPTEMBER 11, 2020
As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. In today’s economy, brands have to be flexible — the COVID-19 pandemic has wreaked havoc on the marketplace, and only those that can roll with the changes will be able to survive. For multi-brand operators, this means juggling multiple entities and ensuring each brand is flexible and responsive to changes in the market.
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