9 Types of Hospitality Data: How to Collect It and How To Use It
Revenue Hub
FEBRUARY 2, 2023
In this upcoming cookie-less world, hotels must turn to zero- and first-party hospitality data to fill the gap. NB: This is an article from Revinate Zero-party data is proactively shared by guests via surveys, messaging, and phone conversations (though it’s often considered to be first-party data). First-party data is gleaned from customer interactions with websites, apps, social media channels, etc.
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