Improving Customer Retention with the RFM Model
Dialed Labs Hotels
JANUARY 11, 2018
Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking to hotel marketers around the world. The benefits are clear: Develop a loyal, profitable customer base. Reduce guest acquisition costs. Create a strong network of promoters.
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