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Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.
Recent statistics show that 65% of hotel reservations now happen online, with 45% of those coming through direct channels. This highlights the importance of a strong web presence for hotels. By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. This guide will teach you how to use Search Engine Optimization (SEO) to boost your hotel’s search engine rankings, attract more direct bookings, and grow your revenu
Hoteliers shouldnt underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date In todays digital-driven society, the influence of social media continues to grow exponentially among travelers of all ages.
People booking hotel stays now look for something beyond basic comfort. They want their entire stay to support their well-being, from restful sleep to healthy meals. When hotels build wellness into each part of their service, they create memorable stays that keep guests coming back. Good wellness programs do more than offer spa treatments and.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Retaining a skilled front-of-house team is essential for maintaining a smooth operation and delivering an exceptional guest experience. High turnover can lead to inconsistent service, increased recruitment costs, and disruptions to team morale. Building a team that not only stays but thrives requires a thoughtful approach. Here are five actionable strategies to improve retention among your front-of-house staff: 1.
Tetsuya Wakuda, Lennox Hastie and Heston Blumenthal are all behind dishes that have become intrinsically linked to the restaurants they run. Heston Blumenthals meat fruit is known the world over, confit of ocean trout has been on the Tetsuyas menu for more than 25 years and Hasties Firedoor won an award for red meat cookery even though most of the menu revolves around seafood and vegetables.
Chatham University and the American Culinary Federation (ACF) are debuting a trio of online courses offering official certification in induction cooking methods. Sales of induction stoves are on the rise in the U.S., representing 18 percent of sales in 2023. Last year, the global induction cooktops market was valued at more than $9B, and is expected to surpass $15B by 2032. “Induction reduces the environmental impact of cooking, gives people effective ways to combat climate change, and div
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Chatham University and the American Culinary Federation (ACF) are debuting a trio of online courses offering official certification in induction cooking methods. Sales of induction stoves are on the rise in the U.S., representing 18 percent of sales in 2023. Last year, the global induction cooktops market was valued at more than $9B, and is expected to surpass $15B by 2032. “Induction reduces the environmental impact of cooking, gives people effective ways to combat climate change, and div
Navigating hotel tax in Singapore can seem complex, but understanding the regulations is essential for hotel owners and operators. With a variety of taxes such as the Goods and Services Tax (GST) and Tourism Tax, it is important to be well-versed in tax compliance to avoid penalties and ensure your hotel business thrives. This comprehensive guide will walk you through all the necessary details regarding hotel taxes in Singapore , including GST, Tourism Tax, tax filing requirements, and best prac
(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey. Before getting into the crux of this article, an important point that Pirock made during the opening minutes of our discussion on mastering conversions within an omnichannel b
I am a cook that never finished high school, however writing kind of comes easily when Im inspired, in the zone and/or drunk. I generally tend to get comfy, put on music, close the door, procrastinate for several months, and then write in big chunks once I get a publisher email to hurry up. This book is less biography and more an exploration of regional and suburban Australia and its free public BBQs.
Running a restaurant isn’t just about crafting the perfect plate or creating an unforgettable experience for your guests, it’s about making money. And if you’re not treating every dollar like it’s yours to keep, guess what? It’s going straight into someone else’s pocket. Sure, your suppliers, vendors, and manufacturers are your partners, and some can even become your most trusted advisors.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
As the hospitality industry continues to evolve, staying ahead of emerging trends is essential for hotels aiming to attract and retain guests. The year 2025 promises to be transformative, with innovations and shifts in guest expectations driving change. This blog explores the trends shaping the hospitality landscape in 2025, offering insights for hoteliers to remain competitive.
An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date The standalone website, which served as the primary digital presence for this venue, was seeing minimal traffic and conversions.
An afternoon celebrating 15 pioneering female winemakers, and an intimate dinner from celebrated chef Danielle Alvarez will take place at the Sydney Opera House on International Womens Day. Trippas White Group , the team behind restaurants and bars at some of Australias most notable icons including Sydney Tower, Taronga Zoo, the Queen Victoria Building, and the Royal Botanic Garden Sydney is hosting the two events on Saturday 8 March and Sunday 9 March 2025.
“How do I make my hotel stand out online?” If this question has crossed your mind, you’re not alone. In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.
Driven by a diverse and exciting ecosystem of passionate, ambitious, and often young entrepreneurs, the Food & Beverage (F&B) sector is a highly competitive environment full of immense challenges and exciting opportunities. Expert Market’s 2024 industry report, sponsored by Toast, is informed by a survey of 522 U.S. food and beverage professionals, from restaurant owners to food service managers, providing insights into the real-time challenges and opportunities within the industry.
Accommodation providers that continue to adopt a more holistic online commerce strategy, consisting of both new and established methods, can expect to connect better with these guests and get ahead of the curve.
HiJiffy , a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager , designed to further streamline and automate guest communication across the entire guest journey. NB: This is an article from HiJiffy , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date By integrating real-time data from a hotels Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely mes
Icebergs restaurateur Maurice Terzini has locked in a 17-month ground-floor residency at Bondi pub The Eastern Hotel. The public bar is set to go live during the first week of February, with the team naming the venue Billy the Pig in a nod to the venue’s colourful past. This venue is an old deco pub with an incredible history as a pumping eastern suburbs venue,” says Terzini. “We wanted to pay homage to its legacy, having been named Billy The Pigs in the 90s by previous owner M
In today’s fiercely competitive hospitality landscape, hotels need every edge they can get. Enter SWOT analysis - a powerful tool that’s revolutionizing how hotels strategize and thrive. But what exactly is SWOT, and why has it become a must-have for savvy hoteliers? Breaking Down SWOT: Your Hotel's Hidden Advantage SWOT is short for Strengths, Weaknesses, Opportunities, and Threats.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
What happens if an employee unknowingly enters sensitive information into a public large language model (LLM)? Could that information then be leaked to other users of the same LLM? For example, if you ask ChatGPT or Claude to read and summarize a confidential contract, a patient record or a customer [.] The post Learn how to prevent data leakage in your large language models appeared first on SAS Blogs.
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). NB: This is an article from gcommerce Subscribe to our weekly newsletter and stay up to date The way you respond to reviews can impact your hotels visibility, affect your credibility among potential guests, and even influence bookings.
In 2018, Jeremy Aghas grandfather decided he wanted to retire. He had owned a traditional Lebanese bakery in Guildford since 1989. Agha had never been involved in the industry, but hed spent his younger years eating and working part time at the bakery. So when it came time for him to retire, it felt like the right move was to put my hand up and buy into the business, as opposed to seeing it go to someone else.
Did you know that effective hotel pricing can increase revenue by up to 20%? Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Marsden Hotel Group, owner and operator for successful 4-5 start properties across New Zealand, has teamed up with STAAH, a leading technology provider for hospitality businesses, to boost the revenue-generating capabilities of the properties in its network. Properties across the groups network within its brands Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham have completed the roll-out of the STAAH channel manager, booking engine and global distribution
In the dynamic world of hospitality, where every decision influences the bottom line, comp sets – or competitor sets – play a pivotal role in benchmarking and profit intelligence. NB: This is an article from HotStats Subscribe to our weekly newsletter and stay up to date The right comp set doesnt just offer data; it delivers context, enabling hotel operators to make informed decisions that optimize operations and boost profitability.
The team behind hatted Surry Hills restaurant Bar Copains has officially opened two new venues. Bar Alma’s and Bessies located in the former Albion Street site of Surry Hills Chefs Warehouse, just a stones throw from Copains opened late last week. The much-anticipated restaurant and bar are a nod to the co-owners grandmothers, with Bessies named after Morgan McGlones gran and Bar Alma’s named after Nathan Sasis.
The hospitality industry is fiercely competitive, with modern travelers expecting seamless experiences powered by cutting-edge technology. Hoteliers must rise to these expectations while managing complex operations and staying ahead of the competition. A property management system (PMS) is the ultimate solution. It centralizes daily tasks, automates repetitive processes, and offers real-time insights.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Awana Spa demonstrates how hotels with incredible amenities are adapting to the new demand for experiential, multi-venue meetings and events. They are no longer simply about information exchange and networking; they are about socialization and teambuilding when a physical office no longer exists.
Artificial Intelligence (AI) has profoundly transformed how users consume content online. NB: This is an article from mirai , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date With its ability to interpret natural language and capture emotions, AI delivers more concise, empathetic, and personalized responses than traditional search engines.
Penriths Marcel Bar & Bistro has announced John Giovanni Pugliano as its new executive chef. He was chef de partie at Londons Nobu in the early 2000s, before holding executive chef positions at Langhams Eaton Hotel in Hong Kong, and Fairmont Hotels and Resorts in the UAE. In 2021, after moving to Australia in 2019, he became executive chef at Swissotel Sydney.
St. Regis Hotels & Resorts is proud to announce the opening of The St. Regis Aruba Resort, a seafront oasis designed by Hirsch Bender Associates. As part of Marriott Internationals distinguished luxury portfolio, the resort epitomizes the brands rich heritage and signature rituals, offering an exclusive escape on Arubas most coveted coastline. This resort elevates the islands hospitality scene with its refined elegance, featuring the first-ever St.
Dive into the transformative potential of business automation within the hospitality sector. This comprehensive overview showcases how innovative technologies can streamline operations, reduce costs, and elevate guest satisfaction. Discover the advantages of integrating systems like automated check-ins, CRM, and energy management to not only save on expenses but also to provide a seamless and personalized guest experience.
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