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Guillaume Cabane, VP of Growth at Segment.com recently gave a talk on data-driven personalization. In it, he describes how his company has achieved true 1:1 personalization at scale and what it means for his firm. In this article, I discuss what data-driven personalization for boutique hotels could look like and the potential implications for boutique hotel marketing managers worldwide.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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