The Rise of Global Fusion on QSR Menus
Modern Restaurant Management
MAY 10, 2024
There is an opportunity for QSRs to attract new customers by integrating bold, exotic flavors and ethnic cuisines into LTOs and menus. Eighty three percent of Gen Z is excited for new food and beverage trends with 25 percent expecting to dine out more this year, according to a recent Datassential report. This is coupled with the global ethnic food market projected to grow by approximately eight percent from 2023 to 2023.
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