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Welcome to the essential prep course for launching your restaurant with finesse and buzz! A soft opening is essentially a preliminary event that allows restaurant owners to open their doors to potential customers on a smaller, more controlled scale before the actual launch. This strategy serves as an adjustable test run for the staff and the day-to-day operations, akin to a dress rehearsal before the official public launch.
London’s Café Royal Hotel showed how splendidly to host a press event. First you need the location, which the hotel has. Right on London’s Regent Street, and barely five minutes’ walk north of Piccadilly Circus tube, it is easy to get to. And it has unique history, built in 1865 by Sir John Nash and at various times associated with Oscar Wilde, Aubrey Beardsley, Virginia Woolf and David Bowie.
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