Thu.May 09, 2024

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Pricing strategies: leveraging bias and psychological tricks for success

eHotelier

Effective pricing strategies are crucial for capturing consumer attention and driving sales. Leveraging psychological biases and tricks can profoundly influence consumer perception and behavior, so let's explore several proven pricing strategies that smartly use human psychology to enhance business success.

Pricing 277
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What is hotel Average Daily Rate | How to calculate ADR?

MEWS

What is Average Daily Rate (ADR)? An Average Daily Rate is an important hotel KPI that’s based on calculating the average rate or price of a hotel room sold on any given day. As mentioned, this rate is super helpful for comparing how well your hotel is doing versus hotels of a similar caliber. Ultimately, it’s one of the most important metrics when looking to draw conclusions from hotel data analytics.

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Dusit Hotels & Resorts expands its presence in the Maldives with ‘all-inclusive’ lifestyle resort near Malé

eHotelier

Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand’s leading hotel and property development companies, has signed an agreement with Pearl Atoll Pvt Ltd to manage dusitD2 Feydhoo Maldives – a 125-key lifestyle resort on a private island near the main island of Malé.

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Wait, the Cheapest Bottle on a Wine List Costs How Much Now?

EATER

Less than a decade ago, it was routine to find great wines under $40 at top New York City restaurants. What happens when even entry-level wines feel like luxury items?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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IHG Hotels & Resorts announces Kuwait’s First Vignette Collection : Arabella Beach Hotel, Vignette Collection

eHotelier

IHG Hotels & Resorts introduces its first collection brand to Kuwait as Arabella Beach Hotel Kuwait, Vignette Collection opened on 6th May 2024. Prominently positioned on the Arabian Gulf shoreline, the 195 room property joins IHG’s growing Luxury & Lifestyle portfolio – now the second largest in the world – to mark the GCC region’s second Vignette Collection, following Th8 Palm Dubai Beach Resort Vignette Collection’s opening in Summer this year.

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More Trending

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David Martins appointed Director of Sales & Marketing at Waldorf Astoria Beverly Hills

eHotelier

Waldorf Astoria Beverly Hills, the five-star hotel in the heart of Beverly Hills announced the newest addition to the executive team with the recent appointment of David Martins as director of sales and marketing. In his new role, Martins is responsible for overseeing all sales and marketing initiatives at the award-winning property, along with achieving sales growth, developing new and existing markets, and driving commercial performance.

Marketing 130
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Hyatt Hotels Corporation Reports Q1 2024 Results

Lodging Magazine

CHICAGO, Illinois—Hyatt Hotels Corporation reported first quarter 2024 results. Highlights include: Mark S. Hoplamazian, president and CEO of Hyatt, said, “The year is off to a great start with gross fee revenue reaching a record of $262 million in the quarter. Our pipeline also reached a new record, expanding 10 percent year-over-year to 129,000 rooms, and we realized net rooms growth of 5.5 percent.

Magazine 116
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Ivy Kwan appointed Senior Vice President of Sales and Marketing at Capella Hotel Group

eHotelier

Capella Hotel Group is delighted to announce the appointment of Ivy Kwan as Senior Vice President of Sales and Marketing. Joining the group on 1 April 2024, Kwan brings with her a distinguished track record of success in the luxury hospitality industry.

Marketing 130
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Booking.com: Family Travel Expected to Increase in Summer 2024

Lodging Magazine

Booking.com reports that searches for accommodations by families for the summer travel season are already seeing an 8 percent increase as compared to last year, while flight searches globally are seeing an increase of 21 percent. These figures underscore an interest in travel this summer, as families look to make the most of the warmer months ahead.

Magazine 116
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Food & Beverage Industry Report 2024

Driven by a diverse and exciting ecosystem of passionate, ambitious, and often young entrepreneurs, the Food & Beverage (F&B) sector is a highly competitive environment full of immense challenges and exciting opportunities. Expert Market’s 2024 industry report, sponsored by Toast, is informed by a survey of 522 U.S. food and beverage professionals, from restaurant owners to food service managers, providing insights into the real-time challenges and opportunities within the industry.

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Choice Hotels International concludes 68th Annual Convention, one of its largest ever

eHotelier

Last week, Choice Hotels International concluded its 68th Annual Convention in Las Vegas, NV, one of the largest to date. Over the course of three days, Choice provided owners and operators with a roadmap on how together they will capitalize on their competitive position to capture the growing demand for travel. Choice announced the relaunch of Park Inn by Radisson and its strategic repositioning into the premium value space.

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This Week’s Comings & Goings

Lodging Magazine

Sage Hospitality Group announced Justin Fowler as chief operating officer for Sage Restaurant Concepts, overseeing more than 50 restaurants, bars, cafes, and venues in the SCR portfolio. Hospitality Ventures Management Group announced the company has named Linda Philp as senior vice president and chief financial officer. She will be responsible for the company’s accounting, financial reporting, and risk management functions.

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Jumeirah enters next phase of growth with unveiling of brand new identity

eHotelier

Today, Jumeirah unveils its new brand identity marking a key milestone in its growth strategy to double the size of the portfolio by 2030. The new visual identity is the first stage in a journey of brand evolution designed to inspire a new perspective of luxury for discerning travellers. Building on its origins and reputation for generous hospitality, the move will see Jumeirah reaffirm its position as an industry pioneer, with curated experiences that shape perceptions and trends.

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Aimbridge Hospitality Names Eric B. Jacobs Chief Global Growth Officer

Lodging Magazine

PLANO, Texas—Aimbridge Hospitality, a leading, global hotel management company and the world’s largest third-party hotel operator, today announced Eric B. Jacobs as its new Chief Global Growth Officer, effective June 2, 2024. Jacobs will sit on the organization’s executive leadership team and report directly to Craig S. Smith, Chief Executive Officer.

Magazine 111
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Beyond Basics: The Power of Appraisal/Valuation-Backed Cost Segregation Strategies

eHotelier

As Sophisticated Lodging Professionals, you know the Tax Savings strategy and benefits of a Quality Cost Segregation Study. You know, and understand, that a Quality Cost Segregation Study looks at all Commercial Non-Residential 39-Year Property, and all Commercial Residential 27.5-Year Property, and reclassifies a percentage (%) of that Property away from long-lived 27.5 & 39-year Tax Depreciable Property to short-lived 5, 7 & 15-year Tax Depreciable Property.

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Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Revenue Hub

Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. NB: This is an article from Topline Revenue , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date The Cost-Plus Conundrum Traditionally, hotels and other hospitality entities have leaned heavily on the cost-plus model.

Pricing 109
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The Hotel Show 2024 To Be A Global Hospitality Showcase With 28 National Pavilions

eHotelier

The Hotel Show 2024 is emerging as a global hospitality showcase with organisers dmg events revealing 28 countries have confirmed they will mount national pavilions at the event, which runs at the Dubai World Trade Centre (DWTC) from 4-6 June.

Events 130
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Best Practices for Ski Resorts During Shoulder Season

Revenue Hub

Ski resorts are likely familiar with the ebb and flow of business throughout the year. The bustling peak season fills your rooms and restaurants, but crowds disperse during shoulder season. However, that doesn’t mean that all business has to cease. NB: This is an article from Knowland Subscribe to our weekly newsletter and stay up to date For ski resorts, shoulder season is a golden opportunity waiting to be seized, even when the snow melts.

Events 109
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Picking the Right Meat Supplier

Modern Restaurant Management

Choosing the right meat supplier is crucial for restaurants aiming to offer top-notch meals that leave a lasting impression on their patrons. The quality of meat can dramatically affect the taste and overall experience of a dish. Here are several key tips for selecting a meat vendor that meets high-quality standards, ensuring that the meat you serve is of the best quality possible.

Catering 100
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Hotel Strategies: How to Improve Your Length of Stay

Revenue Hub

In the dynamic world of hotel revenue management, it’s not just about filling rooms; it’s about maximising every opportunity. One powerful strategy that top-tier hoteliers swear by is Length of Stay (LOS) optimisation. By enticing guests to extend their visits, hotels can skyrocket their revenue, fine-tune occupancy rates, and deliver an unforgettable guest experience.

Book 108
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AI: A ‘new digital species’?

SAS

I've been fortunate to work on advanced analytics, machine learning and AI for more than 25 years. It’s more than a job. It’s my passion. So naturally, I was very interested in tuning into Microsoft AI CEO Mustafa Suleyman’s TED talk, What is an AI anyway? From my perspective, Mustafa [.] AI: A ‘new digital species’?

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How To Optimize Metasearch Bids For Direct Bookings

Revenue Hub

Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels. NB: This is an article from gcommerce Subscribe to our weekly newsletter and stay up to date However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot toward

Book 108
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Choice Hotels International Reports First Quarter 2024 Results

Hospitality Net

Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading lodging franchisors, today reported its first quarter 2024 results.

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DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings

Revenue Hub

Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll-out that finished on the 7th of March. NB: This is an article from mirai , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads.

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Understanding the Hotel Compset: Why Your Hotel Should Develop One

Hospitality Net

A deep understanding of your hotel compset is crucial for the continued success of your property. Your comp set identifies who your competitors are, and what they offer. By discovering all this valuable data, you understand how consumers are comparing hotel operations and choosing where to stay based on this information.

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A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

Revenue Hub

Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but fueled by a desire for unity and efficiency. NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Constructing a Champion Football Team Imagine if sales were the offense, the unit charging forward to score goals or points.

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Optimize Restaurant Operations With the Right Payroll & HCM Services

Running a restaurant involves juggling numerous tasks, but payroll and HR shouldn’t add to the stress. Our guide, "A Buyer’s Guide to Payroll & HCM Services," is tailored for the restaurant industry to help you choose the best provider. Efficient payroll services ensure timely, accurate payments, crucial for maintaining staff morale. Compliance support helps navigate labor laws and avoid costly fines.