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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Marketing 100
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Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

Modern Restaurant Management

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers.

Marketing 189
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Create a Conversation Trigger.

Marketing 226
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Why Every Hotelier Should Join a Hospitality Association

Hotelogix

  The global market size for the hotel and resort industry is now $1.5 Hospitality associations act as the connecting link between the individual operators and the larger market. Going to special events, talking in forums, and meeting other members are all great ways to build relationships.

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Owning a Bar: Everything You Need to Know

7 Shifts

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Using Tech for Better Guest Engagement

Modern Restaurant Management

Seating to First Server Contact : Cameras can track the duration from when a customer is seated to when a server approaches them. Additionally, AI algorithms can analyze customer data to create personalized marketing campaigns, significantly improving customer engagement and retention.

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Innovative insurance for hoteliers: How the BeSafe and SiteMinder partnership drives revenue and guest satisfaction

SiteMinder

For example, properties can adjust coverage to meet local market needs or special events, further improving revenue potential. These AI-driven solutions are aimed at further automating customer service tasks and making the refund process even faster and more transparent.