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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 148
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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Satisfied customers are more likely to generate positive feedback and referral business.

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Technology Can Help Restaurants During ‘The Great Resignation’

Modern Restaurant Management

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. Marketing Automation to Maximize Team Bandwidth.

Server 225
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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

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Beyond Transactions: How to Use Data to Drive Meaningful Connections and Customer Loyalty

Modern Restaurant Management

A Deloitte survey of 3,000-plus customers found 47 percent of restaurant loyalty club members used their perks multiple times per month, with more than one-third doing so several times each week. When a server or drive-thru attendant greets you by name and asks, “Would you care for your usual chicken sandwich meal with a large fry?,”

Marketing 196
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How to Increase Employee Productivity

7 Shifts

Recommended Reading: 3 Ways to Run a Sustainable Restaurant How to Increase Staff Productivity Productivity for Servers Problem: Restaurant staff taking short personal breaks It’s vital to minimize the amount of time sinks available in day-to-day tasks in your restaurant. A busy staff means productive staff, which is good for business.

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Growing a Restaurant Strategically – The Keys Are Alignment, Timing and Control

Modern Restaurant Management

They research potential new offerings extensively, preparing thoroughly before launching rather than rushing to market. They must connect to priorities across key operations, marketing, customer service and finance roles. Poorly vetted moves strain capabilities across kitchens, servers, support staff and systems.