Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Communication Information Reservations 234

Horizon Hospitality

OCTOBER 30, 2024

Highlight Unique Skills While customer service, team management, and hospitality software proficiency are essential, showcasing unique skills can set you apart. Build a Personal Brand In today’s job market, personal branding is critical. Go the Extra Mile In a competitive market, small gestures matter.

Marketing 130

Marketing Customer Service Blog Guest Services 130

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 212

Marketing Customer Service Accounting Information 212

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Reservations Communication Customer Service 221

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

Marketing 203

Marketing Sanitation Customer Service Accounting 203

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 203

Marketing Catering Customer Service Reservations 203

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Create a Conversation Trigger.

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Marketing Information POS Systems Demo 226

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

Marketing 179

Marketing Sanitation Customer Service Accounting 179

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers.

Marketing 189

Marketing Special Events Events Customer Service 189

InnQuest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

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Customer Service Training Guest Satisfaction Pricing 224

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. The benefits of AI for restaurants are undeniable from automation, to real-time control and information analysis, to improved customer service.

Marketing 167

Marketing Communication Information Customer Service 167

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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Marketing Guest Satisfaction Book Budgeting 100

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

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Marketing Information Budgeting Reservations 151

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improving customer service.

Front of House 180

Front of House Customer Service Accounting Communication 180

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you.

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Marketing Information Download Customer Service 158

Revenue Hub

SEPTEMBER 27, 2023

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry? Transactional marketing in the hotel industry focuses on short-term, one-time interactions with guests.

Marketing 108

Marketing Guest Satisfaction Reservations Book 108

Revenue Hub

SEPTEMBER 20, 2024

As the warmer months come to a close, it’s essential to take a step back and critically evaluate your marketing efforts. To guide you through the process of evaluating your summer marketing efforts, we’ve developed a detailed checklist specifically designed for hoteliers and hotel marketers.

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Marketing Book Customer Service Article 102

Revenue Hub

JUNE 7, 2024

A potential customer may research and dream for months before finally committing. Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. One of the best ways marketers can begin to separate serious buyers from the crowd is to use ML to create lookalike audiences.

Marketing 109

Marketing Budgeting Communication Customer Service 109

Modern Restaurant Management

MARCH 25, 2022

While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Here are a few easy ways you can provide better customer service and increase profits by using QR codes. Add a QR code to your marketing materials leading people to your Facebook page.

Housekeeping 215

Housekeeping Customer Service Reservations Marketing 215

Revenue Hub

NOVEMBER 8, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

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Budgeting Marketing Customer Service Article 104

Modern Restaurant Management

APRIL 28, 2022

While many express general satisfaction with the customer service received at restaurants, certain segements of consumers are reporting issues. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives.

Customer Service 188

Customer Service Pricing Magazine Marketing 188

Modern Restaurant Management

JANUARY 4, 2022

Those who adopt a guest-centric approach to food will continue to excel, combining traditional customer service with the personalization afforded by their data. Sure, traditional customer acquisition methods still work, but data has the potential to paint a much more complete guest journey.

Customer Service 215

Customer Service Information Marketing 215

Modern Restaurant Management

APRIL 20, 2021

The data analytics market is one that made a splash, and seemingly continues to grow as it proves its value. In fact, according to Market Research Future , the data analytics market is predicted to hit $132.90 The data from these tools can help restaurants streamline systems and improve customer service.

POS Systems 215

POS Systems Customer Service Scheduling Marketing 215

Revenue Hub

DECEMBER 6, 2023

Imagine a world where marketers have no creative constraints. A world where efficiency gains from automation and automated-content generation go hand in hand with increased customer insights. A world where marketers can better meet and deliver customer value and focus on innovation. trillion in annual global productivity.

Marketing 108

Marketing Article Customer Service Communication 108

Modern Restaurant Management

OCTOBER 20, 2022

Now more than ever, effective customer service is pivotal in retaining customer loyalty and regenerating pandemic-hit revenue. The key to providing outstanding customer service is ultimately through coherent communication, as adequate English language competency is essential for ensuring a positive guest experience.

Communication 188

Communication Training Customer Service Scheduling 188

Modern Restaurant Management

MAY 8, 2024

Some diners are more open to robot servers at quick service restaurants (30 percent) and table service (10 percent), but are still in the minority. QSRs need to approach automation investments with a nuanced understanding of their position in the market as well as their existing perception among consumers.

Customer Service 193

Customer Service Front of House Server Pricing 193

Modern Restaurant Management

JANUARY 4, 2021

Focus on Customer Service and Personalized Experiences. Customer service and personalized experiences can differentiate yourself from cold, national corporations. Small businesses need to compete on their home court, and being the creative advertiser with great customer service will win each time.

Customer Service 208

Customer Service Book Marketing 208

Modern Restaurant Management

JULY 19, 2021

From kitchen staff to waitstaff and janitors to managers, the industry is faced with one of the tightest labor markets in years amid an economic recovery from one of the worst crises in living memory. First, the amount of time managers spend recruiting can have a distracting domino effect on food service operations.

Front of House 203

Front of House Customer Service Maintenance Catering 203

Revenue Hub

FEBRUARY 20, 2024

Modern consumers expect personalized experiences in many aspects of their lives – from online shopping to streaming services – making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay.

Marketing 109

Marketing Concierge Information Guest Satisfaction 109

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Reservations Customer Service Marketing Pricing 181

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.

Guest Satisfaction 176

Guest Satisfaction Training Customer Service Accounting 176

Modern Restaurant Management

AUGUST 9, 2024

The team at Hospitality HQ, lead by Chef Akhtar Nawab has been switching up the food hall model by launching projects designed to emphacize culinary exploration and community connection in markets including Silver Spring, Maryland, Charlotte, North Carolina and Orlando. Are there current “hot” markets/regions for food halls?

Marketing 100

Marketing Events Customer Service Business Development 100

Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Leverage Marketing Strategy to Remind People You Exist. Does your dining room layout need a social distance inspired layout? Plan for Gaps in Your Budget.

Budgeting 230

Budgeting Communication Training & Development Marketing 230

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

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Events Customer Service Marketing Pricing 197

Modern Restaurant Management

APRIL 9, 2024

Currently, restaurants are leveraging AI in various aspects of their operations, including customer service, marketing, operations management, and data analysis. AI serves as the solution to address these changing demands, enabling restaurants to enhance customer experiences and stay ahead of the curve.

Customer Service 192

Customer Service Reservations Scheduling Marketing 192

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Using a smartphone or digital device, customers can place orders, add to existing orders, and pay their checks right from their table without server interaction.

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Server Marketing Front of House Back of House 225

Hotel Owner

MAY 14, 2024

Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. Are you aiming to build brand recognition in a new market? Do you want to boost off-peak season occupancy rates?

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Marketing Book Information Customer Service 98