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In 2025, hotel marketing isnt just about booking a few extra nights here and there. That means your marketing strategy needs to be as sharp as a concierges suit. Key Marketing Strategies for USA Hoteliers in 2025 A. Enter content marketing. And if youre feeling adventurous, try out influencer marketing.
For several years we have been considering the viability of high touch healthcare concierge programs in the restaurant space. The market leaders in this field are several third party providers, although some carriers are also developing and offering these services. This is accomplished by changing how they receive service and advice.
Question for Our Hotel Marketing Expert Panel What advice can you offer to anyone considering a Content Marketing and/or Influencer Marketing campaign this year? Question proposed by Sarah Dandashy) Our Marketing Expert Panel Sarah Dandashy - Travel & Hospitality Expert, Ask a Concierge Reshan Jayamanne - Digital Marketing.
AI-Powered Personalization: Your Digital Concierge Evolved Artificial Intelligence has transcended buzzword status to become an indispensable ally in 2025: Advanced Chatbots: These sophisticated digital assistants manage everything from bookings to local recommendations with remarkable efficiency, 24/7. Request a Demo With Hotelogix PMS
An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. What Is Experiential Marketing? This marketing style is known as event, engagement, on-ground, and live marketing.
Virtual concierges, mobile check-ins, and dedicated hotel apps will enhance convenience and personalization, making technology a cornerstone of the hospitality experience. Additionally, the integration of artificial intelligence (AI) for personalized services became a game-changer, allowing hotels to deliver tailored experiences.
For example, we provide a pillow concierge service. One other market is weddings through the May to October peak season. It is not that we expect them to use it, but rather, a reminder that this is time for themselves, So, how would you classify the resort? This classification is really up to our guests.
Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.
You’ll never set the pace if your only goal is to match the market. For instance, if a competitor excels in upselling techniques, adapt those principles to fit your brand voice, staff skills, and market position. To truly lead, you need to learn from benchmarking insights without becoming just like everyone else.
n the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personalized approach that can drive engagement, loyalty, and conversions.
Serving as a guiding North Star, they can help you refine your approach and assess your hotel’s standing in the market. From virtual concierges offering 24/7 support to mobile check-ins and dedicated hotel apps, these innovations are redefining convenience and personalisation. Keeping up with the latest trends is essential.
Marc Saunders, director of marketing at Splendid Hospitality, also believes there is opportunity to drive revenue by activating hotel spaces with retail partnerships. Every interaction is an opportunity to sell in a smart way,” says Adir Ron , chief marketing officer at Duve. Hyperlocalisation.
NB: This is an article from JLNPR Subscribe to our weekly newsletter and stay up to date Due in part to the advances of marketing technology and the wealth of customer data available due to online bookings, hyper-personalization has come front and center, as a must-do for hotels to secure more bookings, encourage repeat customers (more revenue!)
IRIS, a global market leader in mobile F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been selected by Radisson Blu Aqua Hotel, Chicago, to optimise and expand their F&B operations with mobile ordering.
IRIS, a global market leader in digital F&B ordering and concierge solutions for hotels, has been selected by The Hoxton, Poblenou to provide guests with a modern, accessible means of ordering food and drink and viewing hotel information from the convenience of their own smartphone.
IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels and restaurants, has partnered with Hotel Kimpton De Witt (part of the Lore Group and IHG) to bring a new era of digital guest experiences to life with the launch of IRIS's mobile F&B ordering platform in their co-working space, Café Celia.
The global hotel revenue management software market has surpassed earlier projections, now expected to reach $2.8 However, todays AI systems analyze an intricate web of data points to create a holistic market view, enabling more accurate and dynamic pricing decisions. billion by 2027, driven by this trend.
From bespoke welcome amenities to exclusive concierge services, we aim to create harmony between Key Wests vibrant spirit and the sophistication that defines the Autograph Collection experience. At La Concha Key West, we are focused on crafting a seamless guest journey that pairs elevated service with a deep appreciation for local culture.
Leverage Internal and Community Expertise : Tap concierges, chefs, and local partners to highlight unique local experiences, ensuring AI surfaces your hotel in search results instead of generic third-party travel sites.
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been chosen by the five-star Sanderson London to boost in-room F&B revenue and streamline operations.
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been selected by Kimpton Overland Hotel Atlanta Airport, to elevate its room service operations with mobile dining, offering guests a more convenient and expedited F&B ordering experience.
In truth, the traveler volume is determined by external factors, and hotels must concentrate on capturing the existing market. The key is maintaining consistency in messaging and offerings, ensuring that all marketing and operational efforts reinforce the hotel’s core value proposition.
A dedicated mobile app can enable express check-ins, keyless entries, and on-demand concierge services. To mark your glory in the market, you should reward both guests by giving lower prices to those directly approaching you. Reward your loyal guests: Loyal guests can be of two types: those who trust direct bookings more than OTAs.
Located in Snowmass Village, the Viewline Resort Snowmass Autograph Collection offers 254 guestrooms including 20 suites, Lupine Spa, a private ski and bike concierge, heated mountainside pool with sundeck and terrace, onsite fitness center and 24,000 sq. The loan was used to facilitate the refinancing of the properties.
Acar will also represent Accor in the North American market. . The group encompasses more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more.
IRIS, a global market leader in digital F&B ordering and concierge solutions for hotels, has been selected by The Hoxton, Poblenou to provide guests with a modern, accessible means of ordering food and drink and viewing hotel information from the convenience of their own smartphone.
From concierge to CEO: hotel careers in UAE 1st July, 2024 In this article The United Arab Emirates (UAE) stands as a global hub for hospitality and tourism, attracting millions of visitors each year to its luxurious hotels, stunning resorts and world-renowned attractions.
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been selected by Kimpton Overland Hotel Atlanta Airport, to elevate its room service operations with mobile dining, offering guests a more convenient and expedited F&B ordering experience.
IRIS, a global market leader in digital F&B, guest directory and concierge solutions for hotels and restaurants, has partnered with Hotel Kimpton De Witt (part of the Lore Group and IHG) to bring a new era of digital guest experiences to life with the launch of IRIS’s mobile F&B ordering platform in their co-working space, Café Celia.
To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams.
It acts as your all-day, every-day salesperson, concierge, and booking agent. Look at how users from different sources behave to make your marketing better. In today's digital world, your hotel's website is often the first thing potential guests see. It's more than just a simple online brochure.
Last month, our article summarized the “state of the market” for employee benefits in the restaurant sector. Assuming there is some relief in the general labor market, most operators will begin to consider strategies to mitigate the ongoing medical plan cost increases. Forecasting the 2023 Plan Year.
Designed to unify fragmented hospitality systems into a single, AI-driven platform, Hyper Nimbus streamlines hotel operations by activating built-for-purpose proprietary machine learning algorithms for revenue optimization, sales and marketing, guest intelligence and operations, according to the company.
Latif will focus on building relationships with Alliants’ existing customers as well as developing key markets, leading and supporting the company’s sales team. Founded in 2009, Alliants combines messaging with concierge recommendations, trip planning, mobile apps, chat applications and more.
A first floor lounge, full time concierge, valet, and pet friendly offerings such as a dedicated dog park, pet spa and garden will also be available. Amenities at Rosewood Residences Turtle Creek will include a rooftop infinity pool and lounge, a landscaped garden, a fitness centre, library, and private dining room spaces.
Teams of professionals like spa directors, wellness concierges, fitness instructors, and a variety of other professionals are injecting wellness into as many aspects of the guest experience as possible. Digital Marketing. Consequently, digital marketing is one of the fastest-growing career paths.
IRIS, a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels and restaurants, has been chosen by the five-star Sanderson London to boost in-room F&B revenue and streamline operations.
Newmark Lodging Capital Markets arranged the sale on behalf of the seller. This deal represents a very attractive opportunity to join with a strong investment partner in acquiring a property that boasts strong rate performance and is strategically located in an active market,” said Mehul Patel, managing partner/CEO, NewcrestImage.
IRIS provides F&B ordering, guest directory and concierge solutions for hotels. Graham Rushin, VP of sales and marketing at IRIS, said: “Cementing our partnership with FreedomPay is a key part of our strategic growth plans and will enable IRIS to enhance our proposition even further for clients worldwide.
A report by Christie and Co revealed that RevPAR growth in the UK’s top 10 cities and hotel markets exceeded 2022 and pre-pandemic 2019 levels during H1 2023. These galleries will offer local cultural knowledge and more engaging interactions between guests and concierges.
It encompasses tasks such as front office operations, housekeeping, food and beverage services, maintenance, sales, marketing and financial management. It handles guest reservations, check-in/check-out processes, and room assignments and provides concierge services. Consider partnering with local suppliers for fresh, unique offerings.
Each of the properties will offer a digital hologram concierge for check in/out as well as guest services. There are many markets around the world that are ready for a hotel product like Aiden, and we are capitalising on demand in key markets such as Scandinavia, India, Thailand and Australia.
Added details like a curated aromatherapy turndown service, priority spa bookings, and a dedicated wellness concierge provide everything required for an unforgettable stay. These curated experiences justify premium pricing and elevate a resorts reputation, fostering loyalty and increasing repeat visits.
Examples include implementing concierge service to help guests plan their trips, customizing marketing messages, and availing the guest’s favored type of coffee in the room. Businesses are embracing personalization and even micro-personalization.
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