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Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies. Target market: Define your ideal guest profile, including their demographics, interests, and travel habits. Competition: Analyse your competitors, their strengths, and weaknesses.
Competitionanalysis By analyzing competitor information, hotels can accurately gauge how they’re performing against rivals within their niche markets. Insights gathered from indirect competition such as vacation rental homes can also offer understanding in other areas to inform strategic planning.
Housekeeping managers develop cleaning schedules, manage inventory of cleaning supplies and train housekeeping personnel in proper cleaning techniques and guest interaction protocols. They also build relationships with corporate clients, travel agencies and event planners to drive bookings and increase occupancy rates.
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