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Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Optimal strategies and techniques are dynamic, based on the understanding that hotel pricing is fluid and can change from one day to the next.
Hotel industry players who can leverage data effectively gain valuable insights that can influence their strategic decisions, from setting room prices to designing hotel marketing strategies. Revenue management Data analysis can significantly transform revenue management within the hospitality sector.
At the core of any successful pre-opening phase are well thought through elements of product pricing and positioning such as: Room type strategy (e.g. Competitive positioning (how do you competitivelyprice yourself in the market, evaluating your value-add and weighing it against your competitors). CompetitiveAnalysis.
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