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Competition: Analyse your competitors, their strengths, and weaknesses. Assess their pricing, services, marketing strategies, and customer reviews. Pricing strategy: How you will set competitive room rates and consider implementing revenue management strategies to maximise occupancy and revenue.
Targeted Audience Analysis: Analyze the demographics or customer groups you are planning to focus on. This type of analysis will include observing, documenting, and reporting your target audience’s spending habits and consumption behavior. The analysis must include: Market segment catered to by the competitors.
At the core of any successful pre-opening phase are well thought through elements of product pricing and positioning such as: Room type strategy (e.g. Competitive positioning (how do you competitivelyprice yourself in the market, evaluating your value-add and weighing it against your competitors). CompetitiveAnalysis.
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