article thumbnail

Mastering Hotel Competitive Analysis: The What, Why and How

Revenue Hub

And more importantly: how can you use this knowledge to optimize your pricing, marketing and conversions? The answers to these and many more questions lie in hotel competitive analysis. Subscribe to our weekly newsletter and stay up to date What Is a Competitive Analysis in the Hotel Industry?

article thumbnail

Why it’s time to add Reddit marketing to your mix

Smart Brief Hospitality

Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. Competitive analysis I kept this separate from the research category on purpose — keeping an eye on competitors and discussion about competitors is a huge value add for any marketer.

Marketing 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Decide Hotel Rates: A Complete Guide for Hoteliers

Hotelogix

Did you know that effective hotel pricing can increase revenue by up to 20%? Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. Steps to Analyze Competitor Pricing: Track room rates across OTAs and direct websites.

Pricing 100
article thumbnail

How to Elevate Hotel Revenue and Occupancy with Dynamic Pricing

Revenue Hub

NB: This is an article from BEONx , one of our Expert Partners When it comes to maximizing revenue and occupancy rates, dynamic pricing strategies have taken a quantum leap forward. This comprehensive guide not only demystifies dynamic pricing but also showcases innovative approaches to elevate your hotel’s performance.

Pricing 109
article thumbnail

Hotel Business Intelligence: Turn Data into Hotel Success

Hotelogix

Here's why hotel business intelligence is key: Smarter Choices: Accurate data helps you choose about prices, ads, and other aspects. Revenue Management Figuring out room prices can be tough. Hotel business intelligence helps you set the right price for each room. You need real facts to decide things. Here are some examples.

article thumbnail

How to Drive Hotel Profits with Revenue Management

Revenue Hub

From poring over data to scouring competitors and hoping the room rates are the right price to attract visitors, they can make daily adjustments that never quite work. Less than 10% use dynamic pricing , and thats only a piece of the puzzle. Less than 10% use dynamic pricing , and thats only a piece of the puzzle.

Pricing 84
article thumbnail

Innovative Techniques for Hotels to Optimize Room Rates, Occupancy, and Revenue

Horizon Hospitality

In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Competitive Analysis: Regularly monitor competitors’ rates.

Pricing 130