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1 – Ask Phase : This initial phase involves defining the goal of the analysis, a common starting point for both revenue managers and data analysts. Revenue managers regularly extract data from propertymanagement systems (PMS) to build reports, similar to data analysts who often use SQL for managing larger datasets.
Rev+ presents a dashboard that displays metrics such as Average Daily Rate (ADR) and Occupancy Rate. A notable feature of Rev+ is its competitiveanalysis function, which allows users to compare their rates against those of selected competitors.
Hotel revenue management is a nuanced process, intricately designed to optimise a hotel’s profitability by balancing room rates with demand. This dynamic approach requires a blend of data analysis, market insight, and strategic action. Here’s a deeper dive into how the process unfolds: Step 1.
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Competitive Analysis 
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