Les Roches

JANUARY 25, 2024

Hotel industry players who can leverage data effectively gain valuable insights that can influence their strategic decisions, from setting room prices to designing hotel marketing strategies. It ranges from simple database management systems used for basic statistical analysis to sophisticated predictive modeling techniques.

Competitive Analysis 52

Competitive Analysis Information Pricing Marketing 52

Les Roches

AUGUST 21, 2024

Duties include strategic planning, financial management and ensuring adherence to brand standards while monitoring and maintaining high levels of guest satisfaction. Sales and marketing managers oversee marketing campaigns, promotions and advertising initiatives to increase the hotel’s visibility and market presence.

Guest Satisfaction 52

Guest Satisfaction Housekeeping Budgeting Events 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation.

Pricing 98

Pricing Book Budgeting Marketing 98

Xotels Hotel Revenue Management

SEPTEMBER 1, 2020

Hotel Market Size & Opportunities. Pulling Everything Together: The Business Plan. 11 Steps of Putting Your Plan Together. Competitive positioning (how do you competitively price yourself in the market, evaluating your value-add and weighing it against your competitors). Marketing Experience.

Definition 52

Definition Marketing Budgeting Article 52