This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this blog, we’ll cover everything you need to decide hotel rates smartly, including competitionanalysis, pricing strategies, and tools to simplify the process. Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. amenities, luxury).
Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Segment Analysis: Finding out which types of guests bring in the most cash. Marketing Hotel business intelligence lets you aim your marketing better. This helps you make smart choices about your hotel.
NB: This is an article from Borhen Rezgui , Revenue Manager EMEA at Choice Hotels Subscribe to our weekly newsletter and stay up to date It starts with auditing the business’s products and market, discussing stakeholders’ goals and objectives, and examining available resources.
It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions. Target audience: Who are you trying to reach with your marketing efforts?
Review Analysis Yet another intrinsic part of competitiveanalysis of hotels, review analysis helps you figure out the reasons why your competitors are loved by customers. Such tools largely help in identifying pricing trends, rate positioning against compset, understanding market trends, and guest preferences.
A notable feature of Rev+ is its competitiveanalysis function, which allows users to compare their rates against those of selected competitors. Beyond just presenting data, Rev+ provides rate recommendations based on various market factors.
Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. Revenue managers have a tough gig! Here are the key elements that impact revenue management in hotels: 1.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content