Hotelogix

DECEMBER 19, 2024

Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Segment Analysis: Finding out which types of guests bring in the most cash. Marketing Hotel business intelligence lets you aim your marketing better. This helps you make smart choices about your hotel.

Maintenance 100

Maintenance Training Pricing Information 100

Horizon Hospitality

JULY 10, 2024

In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Competitive Analysis: Regularly monitor competitors’ rates.

Pricing 130

Pricing Competitive Analysis Book Training 130

Revenue Hub

FEBRUARY 26, 2025

Some hoteliers focus on one or two of these at first: Data Technology Brand Reputation Competitive Analysis Channel Management Starting and Dynamic Rates Each of these elements can provide paths to successful revenue management. He knows todays technology simplifies the process of making specific offers to specific market segments.

Pricing 88

Pricing Competitive Analysis Article Book 88

Revenue Hub

JULY 4, 2023

Subscribe to our weekly newsletter and stay up to date ADR benefits The ADR provides various beneficial insights, from evaluating overall room or property revenue performance to informing competitive analysis and pricing strategy. Facilitates competitive analysis. Offers an overview of room revenue performance.

Competitive Analysis 93

Competitive Analysis Pricing Information Article 93

Revenue Hub

JULY 13, 2023

Competitive Analysis TRevPAR is a useful metric for comparing your performance to that of your competitors. Through this analysis, they may discover that their competitor offers higher-priced menu items. The Beauty of TRevPAR and Why It’s Important If KPIs get you excited, TRevPAR will knock your socks off.

Competitive Analysis 98

Competitive Analysis Pricing Article Budgeting 98

Revenue Hub

OCTOBER 10, 2023

It’s a pricing strategy that keeps your hotel rates in constant motion, responding to supply and demand fluctuations, market nuances, and even the quirks of guest behavior. Outpace Your Competitors through Innovative Strategies: Innovation is your competitive edge. This strategy is the catalyst for enhancing your revenue management.

Pricing 111

Pricing Competitive Analysis Article Book 111

Revenue Hub

NOVEMBER 9, 2022

Data is now readily available to track and analyse market demand and identify market segments. Factors like current occupancy, seasonality and competitor pricing, which influence market demand, are all taken into consideration. This is often achieved by implementing rates that fluctuate based on market demand.

Pricing 97

Pricing Competitive Analysis Article Book 97

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis.

Document 158

Document Download Marketing Competitive Analysis 158

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions. Target audience: Who are you trying to reach with your marketing efforts?

Travel and Tourism 95

Travel and Tourism Competitive Analysis Pricing Budgeting 95

Modern Restaurant Management

OCTOBER 23, 2019

It requires statistical information about your target market, your geographic setting, and your market. When you get it right, your marketing ROI is higher, your tables are more consistently reserved and your revenue is more consistently flush. Perform a competitive analysis. Other tips for thinking about UVP.

Competitive Analysis 116

Competitive Analysis Marketing Catering Reservations 116

Revenue Hub

JUNE 26, 2024

NB: This is an article from Borhen Rezgui , Revenue Manager EMEA at Choice Hotels Subscribe to our weekly newsletter and stay up to date It starts with auditing the business’s products and market, discussing stakeholders’ goals and objectives, and examining available resources. Here’s a good infographic that explains this ).

Competitive Analysis 116

Competitive Analysis Presentation Budgeting Marketing 116

Revenue Hub

JUNE 22, 2023

LodgIQ product highlights: MarketIQ is a powerful hotel market intelligence tool that combines data analytics, segmentation, forecasting, and competitive analysis to provide valuable insights into the market from a high level down to a neighborhood level.

Competitive Analysis 96

Competitive Analysis Pricing Information Book 96

Revenue Hub

JULY 24, 2023

When used strategically, your data can unlock hidden opportunities and make more informed decisions for budgeting, cost optimisation, marketing, and forecasting – all aspects of which determine the value and profitability of your venue space. This ensures that prices are optimized to capture maximum revenue potential.

Pricing 98

Pricing Book Events Competitive Analysis 98

7 Shifts

NOVEMBER 22, 2021

Customer Analysis : discuss the types of customers you will attract and serve. Competitive Analysis : document local competitors and show how you will be able to carve out a niche in your market. Marketing Plan : detail your pricing structure (e.g., social media marketing ) you will employ.

Document 157

Document Information Competitive Analysis Pricing 157

Les Roches

JANUARY 26, 2024

Let’s explore the tactics and precise planning that push the boundarie­s of food and beverage marketing. What is food and beverage marketing? Food and beverage (F&B) marketing refers to strategic processes implemented by businesses in the F&B sector to promote their products or services effectively.

Marketing 52

Marketing Blog Pricing Competitive Analysis 52

SiteMinder

SEPTEMBER 11, 2022

A sound SWOT analysis is the starting point for your hotel’s strategic actions and as such can fulfil many uses. Depending on your priorities, you can perform a SWOT analysis of the hotel industry, a multi-hotel portfolio, or a specific hotel in its local market. Need to know more about competitive analysis?

Competitive Analysis 91

Competitive Analysis Pricing Blog Information 91

Revenue Hub

NOVEMBER 4, 2022

A hotel USP is one of the key secret ingredients behind a brilliant brand marketing strategy. As a hotelier it’s crucial to understand what attracts guests to your property, or what will attract them, so you can properly align your sales and marketing spend. Subscribe to our weekly newsletter and stay up to date.

Competitive Analysis 83

Competitive Analysis Marketing Article Budgeting 83

Revenue Hub

FEBRUARY 20, 2024

Those hotels that remained open during the pandemic closures and implemented careful revenue management strengthened their position in the market. Key Revenue Management Trends for 2024 Effective revenue management includes a blend of technology, smart online marketing, competition analysis, and demand forecasting, to name a few.

Pricing 111

Pricing Book Download Accounting 111

Hotelogix

OCTOBER 19, 2023

Review Analysis Yet another intrinsic part of competitive analysis of hotels, review analysis helps you figure out the reasons why your competitors are loved by customers. Such tools largely help in identifying pricing trends, rate positioning against compset, understanding market trends, and guest preferences. 

Pricing 100

Pricing Competitive Analysis Marketing Budgeting 100

eZee Absolute

NOVEMBER 19, 2023

Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers. Also, traditional marketing methods aren’t that effective now. It is inevitable that with the right strategies.

Housekeeping 98

Housekeeping Travel and Tourism Book Marketing 98

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation.

Pricing 98

Pricing Book Budgeting Marketing 98

SiteMinder

OCTOBER 18, 2023

This can be achieved in two main ways: Through marketing and branding efforts: Focus your marketing on the quality of your guest experience, specifically on any market-leading aspects of your offering. Identify your market To understand how a guest values your rooms and services, you first need to understand who that guest is.

Pricing 59

Pricing Competitive Analysis Marketing Information 59

Lithos POS

JANUARY 27, 2022

Ensuring Best Customer Service Management of Vendors, Inventory, and Equipment HR Objectives Marketing Planning menu Health and safety standards Managing costs. Marketing plays an important role in every business. You cannot succeed without a proper marketing plan. Some people think that marketing is just about spending money.

Server 52

Server Competitive Analysis Marketing Training 52

Les Roches

JANUARY 25, 2024

Hotel industry players who can leverage data effectively gain valuable insights that can influence their strategic decisions, from setting room prices to designing hotel marketing strategies. It ranges from simple database management systems used for basic statistical analysis to sophisticated predictive modeling techniques.

Competitive Analysis 52

Competitive Analysis Information Pricing Marketing 52

The Restaurant Times

FEBRUARY 25, 2022

Do your market research, count the inventory, find the COGS (Cost of Goods Sold) numbers, and consider the indirect costs. Doing sufficient market research before finalizing a location always helps. This can also help with good marketing since happy customers bring in more customers via word-of-mouth.

Competitive Analysis 52

Competitive Analysis Budgeting Accounting Marketing 52

The Restaurant Times

MAY 25, 2021

With lockdown restrictions easing and restaurant business slowly picking up the pace in the UK market, it is an excellent time to revisit your restaurant’s business plans. This involves a detailed analysis of why you plan to open a cafe, the expected ROI, targeted clientele, etc. Promotion/marketing strategies .

Revenue Projections 52

Revenue Projections Training Competitive Analysis Marketing 52

The Restaurant Times

SEPTEMBER 15, 2020

Conduct a location analysis on factors such as demographics, real estate prices, crowd density, target audience, expected footfall, average income, accessibility to market, and parking spaces. . It is highly advisable to do a competitive analysis to understand how your competitors are doing in that location.

POS Systems 52

POS Systems Competitive Analysis Budgeting Procurement 52

Les Roches

DECEMBER 23, 2022

A business plan is a detailed document that sets out a company’s purpose, vision, marketing objectives, financial plans, resource needs and how it will achieve its goals. An outline of your market research and potential so that you and your investors understand your target customers and potential market size. billion in 2017.

Document 52

Document Events Competitive Analysis Budgeting 52

SiteMinder

OCTOBER 5, 2023

A notable feature of Rev+ is its competitive analysis function, which allows users to compare their rates against those of selected competitors. Beyond just presenting data, Rev+ provides rate recommendations based on various market factors.

Competitive Analysis 59

Competitive Analysis Book Information Property Management 59

SiteMinder

AUGUST 18, 2022

At your hotel you also need to perform regular competitive analysis to see where you stand in the local market and how you can gain an advantage, or at least maximise your potential revenue and profit. This blog will tell you everything you need to know about hotel competitor analysis. Value-match your hotel.

Pricing 52

Pricing Competitive Analysis Budgeting Blog 52

Les Roches

AUGUST 21, 2024

They also monitor financial performance, implement cost-control measures and develop marketing strategies to promote food and beverage offerings, contributing to the hotel’s overall revenue and guest satisfaction goals. A food and beverage hotel manager’s salary is, on average, $83,257 per year.

Guest Satisfaction 52

Guest Satisfaction Housekeeping Budgeting Events 52

Synergy Suite

MAY 13, 2024

But before diving into the world of burgers and fries, a thorough understanding of what fast food is and research on the current market landscape is crucial. The allure of quick, affordable eats is undeniable, but with an industry so vast and competitive, it takes more than just a secret sauce to succeed.

Document 52

Document Pricing Marketing Competitive Analysis 52

Xotels Hotel Revenue Management

SEPTEMBER 1, 2020

Hotel Market Size & Opportunities. Competitive positioning (how do you competitively price yourself in the market, evaluating your value-add and weighing it against your competitors). Marketing Experience. Experience Vs no Experience. What Makes a Great Hotel? How to Stand Out: 5 Steps for Success. Facilities.

Definition 52

Definition Marketing Budgeting Article 52

7 Shifts

JULY 20, 2024

Best Social Media Strategies to Improve Your Restaurant’s Online Presence Social media marketing involves knowing your audience and reaching them on the platforms they prefer. Social media platforms like Instagram, Facebook, and Twitter offer easy-to-use polling features that allow you to quickly and effectively reach a broader market.

Special Events 88

Special Events Events Scheduling Competitive Analysis 88

Larry Mogelonsky

FEBRUARY 5, 2025

Current revenue management theory is all about numbers: rate cards, ADR, occupancy, market segments and RevPAR. Often, this requires strategic input on segment forecasts, competitive analysis and historical data analysis. With great rates come great guest expectations.

Pricing 130

Pricing Competitive Analysis Concierge Guest Satisfaction 130