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Innovative Techniques for Hotels to Optimize Room Rates, Occupancy, and Revenue

Horizon Hospitality

In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Striking the right equilibrium requires a keen understanding of market dynamics, customer behavior, and strategic pricing. Competitive Analysis: Regularly monitor competitors’ rates.

Pricing 130
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What is value added pricing in hotels? Examples and strategy

SiteMinder

What is value added pricing? Value-added pricing, also known as value-based pricing, is a pricing strategy in which a hotel sets its prices based on what a customer believes the value of a room or service to be. But what is value based pricing in hotels specifically? Read on to find out.

Pricing 59
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Why it’s time to add Reddit marketing to your mix

Smart Brief Hospitality

Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform.

Marketing 121
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What ADR Can Tell You and What It Can’t

Revenue Hub

Subscribe to our weekly newsletter and stay up to date ADR benefits The ADR provides various beneficial insights, from evaluating overall room or property revenue performance to informing competitive analysis and pricing strategy. Facilitates competitive analysis.

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How Hotels Can Use Data to Boost Venue Revenue

Revenue Hub

When used strategically, your data can unlock hidden opportunities and make more informed decisions for budgeting, cost optimisation, marketing, and forecasting – all aspects of which determine the value and profitability of your venue space. This can assist in determining appropriate pricing strategies.

Pricing 93
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LodgIQ Unveils Four Innovative Revenue Optimization Products

Revenue Hub

LodgIQ can factor in hundreds of variables at any given time, ranging from sales patterns and customer footfall to external information such as weather, current events, and public holidays. This data aggregation scope is simply impossible for hotels relying on legacy pricing strategies. For more information, visit the LodgIQ website.

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Top Hotel Revenue Management Strategies to Boost Revenue

Revenue Hub

This article discusses the three most important strategies hotel revenue managers must use to boost revenue and how a revenue management system (RMS) is being used to forecast demand and automatically perform dynamic pricing. Dynamic pricing. For this reason, it is sometimes referred to as time-based pricing. Key takeaways.

Pricing 81