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Why Hotel Business Intelligence Matters In today's tough market, you can't just guess. Segment Analysis: Finding out which types of guests bring in the most cash. Marketing Hotel business intelligence lets you aim your marketing better. This helps you make smart choices about your hotel.
Every hotel requires quality staff on all fronts; be it administration, maintenance, kitchen, housekeeping, or frontdesk. Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Also, traditional marketing methods aren’t that effective now.
It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions. Target audience: Who are you trying to reach with your marketing efforts?
Responsibilities extend to cooperating with housekeeping, maintenance and other departments to address guest needs promptly and efficiently, thereby maintaining high levels of guest satisfaction. Average salaries for housekeeping managers are typically $62,601 annually. Finance managers have average salaries of $135,506 per year.
Hotel Market Size & Opportunities. One second you might be doing administrative work – the other – helping out with housekeeping getting rooms ready for the next arrivals. Competitive positioning (how do you competitively price yourself in the market, evaluating your value-add and weighing it against your competitors).
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