This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Obviously you have a good understanding of your hotel, your target audience and your commercial approach. What sets them apart and how does your hotel measure up?And The answers to these and many more questions lie in hotelcompetitiveanalysis. Why Is Performing a HotelCompetitiveAnalysis Important?
In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.
Did you know that effective hotel pricing can increase revenue by up to 20%? Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. By the end, you’ll have actionable tips to maximize your hotel’s profitability.
Picture a system that displays your hotel's current status and forecasts its future. This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. You need real facts to decide things.
Every hotelier schemes ways to boost their hotel profitability. In the past three years alone, an avalanche of new technology has created a more comprehensive approach to hotel profitability. This belief misses the bigger picture, which is that revenue management done correctly impacts each aspect of the hotel.
Riddle: Two hotels have the same number of rooms and charge the same rates. However, in our imaginary revenue competition, there is a clear winner. Let’s delve into the differences between these metrics and explore ways for your hotel to measure and maximize TRevPAR to achieve a diversified, stable revenue stream.
In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. CompetitiveAnalysis: Regularly monitor competitors’ rates. While it’s important to stay competitive, avoid engaging in price wars that can erode profit margins.
Shiji, the global hospitality technology innovator, analyzed thousands of guest reviews and found that Kempinski Hotels moved to first place in the Brand Competitionanalysis in 2023.
Subscribe to our weekly newsletter and stay up to date Unlocking the Essence of Dynamic Pricing Dynamic pricing, also known as demand-based pricing or yield management, has transformed into a dynamic force of its own in the modern hotel industry. During high-demand periods, your hotel can scale room rates to capture peak profits.
Subscribe to our weekly newsletter and stay up to date ADR benefits The ADR provides various beneficial insights, from evaluating overall room or property revenue performance to informing competitiveanalysis and pricing strategy. Facilitates competitiveanalysis. Offers an overview of room revenue performance.
Successful hotel managers are constantly looking for ways to increase their revenue-generating potential. Revenue management assistants do an excellent job of monitoring hotels’ performance and competitors’ rates in real time. From these, hotel managers can come up with strategies that will help increase their hotels’ revenue.
What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.
Key Data Metrics for Your Hotel Venue Space To boost your hotel’s venue space revenue, you need to be considering the basic elements of time, profits, and the overall customer experience. This information allows venues to make data-informed decisions on pricing adjustments and differentiation strategies to stay competitive.
Strategic decision-making is crucial for hotels to continue growing. If you are wondering where to start, look no further than the traditional SWOT analysis for hotels: this tool is key to understanding your business, relative to the competition. What is a hotel SWOT analysis? Table of contents.
Common hotel revenue sinkers include selling inventory too soon and too low – spillage – or not selling enough during high demand, leaving you with last-minute discounts. Some analysts predicted it’d take three or four years before hotels fully rebounded. As you know, appropriate pricing is key to any profitable hotel.
To get a clear picture of your hotel compset analysis, you need to start with the following steps: Define your goals for competition, such as attracting more guests or increasing prices for greater revenue, or improving services compared to competitors. If you serve business travelers, select hotels in the same category.
“Now, more than ever, hotel companies look to simplify their business at all levels in the face of labor shortages, supply chain disruptions, inflation, and economic uncertainty. This data aggregation scope is simply impossible for hotels relying on legacy pricing strategies.
However, despite the gains, inevitable challenges in the accommodation sector make running hotel businesses a little more difficult. This article talks about all the common challenges in the hotel industry and their possible solutions. Running a hotel business isn’t a cakewalk. There’s this hotel I visited in Prague.
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.
NB: This is an article from Borhen Rezgui , Revenue Manager EMEA at Choice Hotels Subscribe to our weekly newsletter and stay up to date It starts with auditing the business’s products and market, discussing stakeholders’ goals and objectives, and examining available resources. ” and “ What should we do next?
Table of contents Why are hotels using Expedia Partner Central? Being part of one of the world’s leading travel marketplaces, it offers hotels the potential to connect with a vast and diverse audience. This will involve providing detailed information about your hotel, so come prepared with a full profile.
Value-added pricing, also known as value-based pricing, is a pricing strategy in which a hotel sets its prices based on what a customer believes the value of a room or service to be. But what is value based pricing in hotels specifically? Table of contents Why should hotels implement a value added pricing strategy?
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your hotel better than your competitors. A hotel USP is one of the key secret ingredients behind a brilliant brand marketing strategy. Why does your hotel need a USP? NB: This is an article from Net Affinity.
Insights into hotel management salary and requirements 21st August, 2024 In this article Different roles and their salaries What affects hotel management salaries Requirements to get hotel management roles Skills needed to succeed in hotel management With more than 1.3 Let’s explore the various hotel management careers.
At your hotel you also need to perform regular competitiveanalysis to see where you stand in the local market and how you can gain an advantage, or at least maximise your potential revenue and profit. This blog will tell you everything you need to know about hotel competitor analysis. Table of contents.
For many people, starting their own boutique hotel or luxury bed and breakfast is like a dream. But opening a hotel business , just like any new company, is more difficult than it might seem at first sight. The hotel business is highly competitive and achieving good financial results is not as easy as it seems.
Hotel industry players who can leverage data effectively gain valuable insights that can influence their strategic decisions, from setting room prices to designing hotel marketing strategies. Peripheral services Apart from their core operations, hotels now offer peripheral services such as spa treatments or conference venue hire.
Common Mistakes When Marketing Restaurants: Lack of digital marketing Not using all social media platforms Lack of traditional marketing Not following your customer Lack of competitiveanalysis The customer has not tracked Why do restaurants fail – Marketing issues | Lithospos. Lack of CompetitiveAnalysis.
Competitiveanalysis that identifies other competitors in the marketplace and what your unique selling point is. Founded in 2022, we have over 20 years of international hotel management experience. Our objectives for the next two years are: Solidify our reputation as a customer-first, quality boutique hotel provider.
Competitionanalysis Understand competitors’ strategies, by taking steps such as: Analyze offerings, prices, and promotions to see what works, and how you can stand out among your competitors Formulate counter-strategies to emphasize your strengths, drawing customers to you 5.
Often, this requires strategic input on segment forecasts, competitiveanalysis and historical data analysis. And it makes perfect sense; with fragile inventory such as hotel room nights, an unsold room is lost product. In-depth price calibration is critical and appropriate for properties in the lower and middle tiers.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content