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The Ultimate Guide to Hotel SMS Marketing

Revenue Hub

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. We explore the role of SMS marketing in the hospitality sector, highlighting its significance as a direct and personal communication channel.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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What is brand strategy in marketing?

Les Roches

This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. By understanding the fundamentals and the role of branding in driving business success, marketers can develop more impactful and cohesive strategies to elevate their brands in the eyes of consumers.

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How to connect with diners during a pandemic: Your guide to personalized email marketing

OpenTable

Now is the time to get creative, stay flexible, and build stronger authentic connections—so we worked with the experts in email marketing at Emma on a guide to personalized email marketing that resonates with today’s diners. . Easy email marketing tactics to freshen up your existing content and increase impact.

Marketing 105
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Preventing Supply Chain Shortages

Modern Restaurant Management

How important is building relationships with local businesses either to pool resources or focus marketing efforts? This proactive approach helps us anticipate potential shortages of certain ingredients and facilitates collaborative problem-solving and strategic planning. How flexible and creative does a menu need to be?

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Roadmap to Sustainability

Modern Restaurant Management

That's one of takeaways in You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company by Maisie Ganzler, chief strategy and brand officer of Bon Appétit Management Company. Why did you want to write this book and why now?

Book 196
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Reasons to work as a tourism consultant

Les Roches

Whether you are passionate about cultural exchange, sustainable development or strategic planning, working as a tourism consultant could be the right choice for you. The role of a tourism consultant Providing expert advice and strategic guidance to businesses, governmental and other organizations in the tourism industry.