eHotelier

APRIL 1, 2024

Virgin Hotels Collection, the parent company encompassing luxury hospitality brands Virgin Hotels and Virgin Limited Edition, today announces Naomi Moreno-Melgar in the new role of Global Director of Communications, responsible for overseeing the communications teams across all markets globally for both iconic brands.

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Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Types of Email Marketing.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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Modern Restaurant Management

SEPTEMBER 24, 2024

Encouraging Open Communication to Bridge Thorny Conflicts Between Work and Life “I think we should be closed this Fourth of July,” said Diego. ." In the clip above from The Knowledge Project Podcast , Wade discusses her journey, while the excerpt below delves into the subject of conflict resolution.

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Modern Restaurant Management

NOVEMBER 8, 2024

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging.

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Revenue Hub

NOVEMBER 7, 2024

Email marketing for hotels has changed. Therefore, even if you know it works, you need to adjust certain things in order to create an optimal hotel email marketing strategy. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy. Why email marketing for your property?

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eHotelier

MARCH 13, 2024

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

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eHotelier

JULY 21, 2024

Kessler, a visionary hospitality group rooted in the Southeast has welcomed brand and communications executive, Angela Showley, as vice president of marketing & revenue.

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Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

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Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. They streamline communication and free up staff while reducing wait time for customers. Take integrated WiFi marketing. Why Isn’t AI a Magic Bullet?

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Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. While some customers might be interested, it won't resonate with those who only come in on weekends, making the message irrelevant, or annoying, to them, and therefore “devaluing” all communications from you. Surprisingly, 88 percent of U.S.

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eHotelier

OCTOBER 7, 2024

Al Baleed Resort Salalah by Anantara has appointed Nawfal Abdullah Saleh Mbamba as director of marketing and communications.

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Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

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Horizon Hospitality

JANUARY 17, 2023

Candidates have more leverage than usual in the hospitality hiring market. Keep communication timely, provide honest and productive feedback, and keep past applications organized. Poor communication during interview processes can lead to a candidate not fully understanding the expectations of the job. It Can Fuel Turnover.

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Revenue Hub

OCTOBER 10, 2024

NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

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Marketing Communication Guest Satisfaction Article 109

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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Horizon Hospitality

MARCH 19, 2024

However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Contact our recruiting team to find out how!

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eHotelier

SEPTEMBER 5, 2024

Everyone is a brand, and all your professional touchpoints, from your resume and LinkedIn profile to the way you communicate and carry yourself are an extension of that brand. So you must be comfortable marketing yourself and understand how to do it in a cohesive and compelling way.

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Lodging Magazine

JULY 24, 2024

CHARLESTON, South Carolina—The Indigo Road Hospitality Group (IRHG) announced the appointment of Katharine Ames as chief marketing officer. Ames, who is based in Atlanta, previously served as director of marketing since joining the company in 2021.

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Modern Restaurant Management

OCTOBER 21, 2024

A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. Strong Communication Skills Within restaurants, communication is a key aspect to help the establishment continue running smoothly.

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Revenue Hub

JULY 17, 2024

n the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personalized approach that can drive engagement, loyalty, and conversions.

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Modern Restaurant Management

DECEMBER 29, 2021

Savvy entrepreneurs understand that PR practitioners specialize in communication and have strong relationships with journalists and news outlets by continuously providing valuable content and sources for various news cycles. PR is an essential strategic tool for marketing and growth. Reach Your Target Audience.

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Modern Restaurant Management

DECEMBER 6, 2024

Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following.

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Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. These communications were heavy on discounts and had little brand voice or personality.

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Revenue Hub

OCTOBER 16, 2024

NB: This is an article from Topline , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Picture this: revenue management is huddled in a corner, crunching numbers and tweaking rates, while sales and marketing are off doing their own thing. It all comes down to communication. Sound familiar?

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Modern Restaurant Management

JUNE 13, 2022

When choosing new scheduling software for their business, restaurant owners may feel overwhelmed by the number of solutions on the market. Given this, it’s important to conduct a competitive analysis and select an all-in-one tool that streamlines everything from scheduling, timesheets, tasks, payments, and communication.

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Hospitality Net

DECEMBER 17, 2024

Turning guests into loyal advocates takes more than impeccable serviceit requires harnessing the power of modern marketing technology. By using data-driven insights and delivering personalised experiences through effective omnichannel communication, hotels can elevate guest satisfaction, drive growth, and inspire loyalty.

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Revenue Hub

OCTOBER 17, 2024

Email marketing offers hotels a direct and personal way to communicate with their guests. With the ability to send highly targeted messages, email marketing helps hotels deliver content that resonates with their audience, leading to higher engagement and an impressive return on investment (ROI).

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InnQuest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

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Hospitality Magazine

OCTOBER 31, 2022

“Coral Moon is the perfect extension of the luxurious feel intrinsic to The Langham, Gold Coast, but it really has its own unique vibe that we’re excited to see come to life,” says Victoria Peterson, director of marketing and communications.

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Revenue Hub

NOVEMBER 21, 2024

Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. Align on your Property Differentiators with your Sales Team Ensure that your unique selling points (aka differentiators) are clear and communicated effectively. If all you can come up with is 10% off BAR and a bottle of wine, save it.

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Hotelogix

OCTOBER 30, 2024

This word-of-mouth marketing can be invaluable, especially in an industry where trust and reputation are paramount. Post-Stay Engagement: Maintaining communication after a guest's stay through follow-up emails or feedback surveys helps keep your hotel top-of-mind and demonstrates that you value their opinions.

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Revenue Hub

DECEMBER 11, 2024

Many hotels focus on communicating with guests before they arrive on their property, and what happens after they leave is often overlooked. There are many strategies to communicate with guests after their booking is over, but that doesnt that all of them are the right choice for your brand. We hope you enjoyed the time at our spa.

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Hospitality Net

NOVEMBER 25, 2024

Significant upcoming privacy updates from Apple are coming in December and they will impact email marketing strategies. For hotel marketers, these changes are crucial as they will alter how engagement metrics like email opens and clicks are tracked.

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Modern Restaurant Management

AUGUST 2, 2022

This is a great long-term lesson for the employee because it will make them better at their job and therefore more valuable in the job market. This really opened the lines of communication for both the employee and management. After assessment, managers become better communicators. No raise required.

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Modern Restaurant Management

JUNE 12, 2023

They also value restaurants that support local communities through various programs, such as providing meals to the less fortunate or sponsoring local events. Communicating Your Brand Purpose Communicating your brand purpose can significantly increase your restaurant’s appeal to Gen Z customers.

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