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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. "Marketing doesn’t stop at getting guests in the door – it’s about building long-term relationships," Eng said. "Word

Marketing 196
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Today’s digital consumers want more than one-way messaging. billion impressions.

Marketing 179
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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following.

Marketing 178
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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Share in Email Blasts Integrating video testimonials into your email marketing campaigns makes the communication more personal and engaging.

Marketing 180
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How to implement value-led guest communication in your hotel and why

eHotelier

Most hotel marketing fails because its too one-sided. Emails push offers. Messages promote discounts. But guests dont engage because they dont see the value.

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Strategies to Enhance Guest Communication

InnQuest

This is where robust strategies to enhance guest communication come in handy. Guest communications have seen a significant transformation recently. Due to the pandemic, businesses increased the number of communication channels/platforms, adding an average of 3.5 What is guest communication in the hotel industry?

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Transforming Restaurant Operations: Uniting Teams and Closing Communication Gaps

Modern Restaurant Management

A “ communication silo ” is the name for what happens when groups, teams, or departments of employees within an organization isolate themselves and tend to only communicate within their group. Thus, restaurant leaders need to identify potential communication silos and implement solutions to address them.