InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

Revenue Hub

SEPTEMBER 4, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. A CRM enables you to have all relevant data in one place, including contact information, preferences, booking history, and communication exchanges, by establishing a unified view of guest profiles.

Marketing 109

Marketing Communication Article Scheduling 109

Revenue Hub

AUGUST 2, 2023

The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps – Product, Price, Promotion, and Place. Harnessing technology, data, and innovative tactics to create exceptional guest experiences and drive revenue is paramount in this ever-evolving landscape. Conceived in the early 1960s by E.

Marketing 98

Marketing Pricing Article Blog 98

Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

Marketing 109

Marketing Article Book Presentation 109

Modern Restaurant Management

JULY 9, 2024

” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. Market Effectively Price reductions can attract new customers and encourage existing ones to visit more often, but only when paired with effective marketing initiatives. Effective marketing can bridge this gap.

Pricing 189

Pricing Marketing Budgeting Communication 189

Modern Restaurant Management

MARCH 10, 2021

Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential. Plan targeted communication that works best for each slice. resulting in better targeting and more precision in your marketing materials. The benefit?

Communication 158

Communication Marketing Information 158

Modern Restaurant Management

JUNE 3, 2024

The digital landscape serves as a portal to grasp individual preferences and anticipate guest needs. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior.

Communication 203

Communication Catering Marketing 203

Modern Restaurant Management

AUGUST 9, 2023

In the wake of the pandemic, businesses across various sectors rapidly embraced digital experiences to adapt to the changing landscape. Impact The key to embedding in new behaviors is effectively communicating the impact that new technology brings in terms of efficiency, helping customers visualize the positive effects.

Communication 167

Communication Download Marketing 167

Modern Restaurant Management

JUNE 8, 2021

While the law marks one of the most important victories for the rights of those with disabilities, much more can be done to accommodate this community with its ever-evolving needs, including utilizing advanced technology. Now, it is up to restaurants to embrace this technology and help build a more inclusive future. Embracing Innovation.

Marketing 224

Marketing Communication 224

Modern Restaurant Management

MAY 3, 2021

The not-so-simple trick is doing so while remaining committed to providing clear communications and amplifying an exceptional consumer experience at every touchpoint. The QSR landscape in the age of Covid is complicated and lacks a “one size fits all” analysis. Drive-thru and Curbside Efficiencies. Automated Safety.

Communication 197

Communication Kitchen Operations Information Marketing 197

Hospitality Magazine

NOVEMBER 28, 2022

Greece’s natural landscape is home to range of varietals that have long been cultivated to make some of the most interesting wines on the market. Wine has long been an integral part of Greek culture, but the local industry is often overlooked in the international market. “We Konstantinos Lazarakis.

Marketing 246

Marketing Communication Magazine Book 246

Modern Restaurant Management

APRIL 13, 2020

As a result, consumers will have a renewed interest and demand for hygiene, and successful brands will learn how to proactively and thoughtfully communicate to their customers around the actions they take to ensure proper sanitation in the wake of the pandemic and what lies ahead. Communicating with the Customer.

Sanitation 189

Sanitation Communication Accounting Information 189

Modern Restaurant Management

JULY 8, 2021

The coronavirus dramatically changed the landscape for the restaurant industry, which is coming off a 2020 that brought in $240 billion less in sales than originally projected, according to the National Restaurant Association. For additional tips, download the Small Business Owner's Social Media Marketing Playbook from Ripl.

Information 193

Information Download Customer Service Communication 193

InnQuest

OCTOBER 17, 2023

The key lies in managing overbookings effectively by offering suitable alternatives, compensation, and clear communication to minimize guest dissatisfaction. By closely monitoring past booking patterns, seasonal trends and market demand, hotels can predict occupancy rates with greater accuracy.

Reservations 221

Reservations Guest Satisfaction Book Pricing 221

Modern Restaurant Management

MAY 29, 2024

Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape. Brands that may have erred in their communication and rolled out a surge strategy have to work quickly to earn back trust. Bring marketing along for the ride! Yes, and yes!

Pricing 193

Pricing Training Marketing Customer Service 193

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.

Guest Satisfaction 176

Guest Satisfaction Training Customer Service Accounting 176

Modern Restaurant Management

JULY 5, 2023

In today’s highly competitive landscape, marketing departments are focused on getting a 360-degree view of the customer in order to personalize their experiences and maximize customer lifetime value. Simultaneously, the industry is coping with cost pressures and demanding streamlined tech solutions that consolidate operations.

Cost Reduction 179

Cost Reduction POS Systems Information Communication 179

Modern Restaurant Management

JULY 7, 2021

Here are some reasons why leveraging seasonality is a smart strategy to help your restaurant navigate today’s competitive landscape and not only survive, but thrive: Add Creativity to Your Menu. Your local farmer’s market can be a fantastic source of inspiration and also offer a glimpse into seasonal food trends.

Communication 197

Communication Marketing 197

7 Shifts

MARCH 26, 2020

7shifts is sharing insights about communication, sales, and staffing for restaurateurs to understand both the global and regional impact of COVID-19. The latest breakdown of the restaurant labor management landscape is below. Marketing Data Analyst. Last updated March 25th, 2020. Josh Margles.

Communication 147

Communication Scheduling Article Information 147

Horizon Hospitality

APRIL 22, 2024

While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. What does this mean?

Information 130

Information Budgeting Communication Marketing 130

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. How to Get It Right: Essential Tips for Effective Hotel Email Marketing 1.

Marketing 78

Marketing Book Guest Satisfaction Events 78

Modern Restaurant Management

MARCH 20, 2024

Whether founders need funding for geographical expansion, marketing or operational enhancements, presenting a compelling case to potential investors is required. If there is significant variability in key metrics across locations and markets that isn’t easily explainable (e.g.

POS Systems 180

POS Systems Marketing Reservations Communication 180

Revfine

MARCH 22, 2024

When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" Why Email Marketing for Your Property? And the answer is an assured yes.

Marketing 72

Marketing Communication 72

Revenue Hub

MAY 2, 2024

In today’s dynamic hospitality landscape, effective communication with hotel guests has become more crucial than ever. Leveraging mobile messaging platforms has emerged as a cornerstone strategy for hotels aiming to enhance guest experiences and streamline communication processes.

Guest Satisfaction 108

Guest Satisfaction Communication Article Information 108

Revenue Hub

JUNE 5, 2024

Picture this: A bustling hotel lobby filled with guests, but behind the scenes, the Sales, Marketing, and Revenue Management teams work in isolated silos. The hospitality landscape is rapidly evolving. A unified commercial strategy integrating Sales, Marketing, and Revenue Management is no longer optional—it’s crucial.

Communication 109

Communication Article Marketing Information 109

STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Social media marketing is another key to a great video marketing strategy these days. Hotels need to market themselves using good video editing and quality. So how do you do that? 1) Talk About Amenities & Services.

Marketing 89

Marketing Information Accounting Communication 89

Modern Restaurant Management

OCTOBER 10, 2023

With trust being a cornerstone of loyalty, establishments that prioritize and communicate their data protection measures can earn long-lasting customer trust. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly.

Reservations 194

Reservations Communication Information Marketing 194

Modern Restaurant Management

FEBRUARY 7, 2023

Offering increased visibility for brands and expanding the pool of customers restaurants are able to reach, the dynamic services these apps provide are essential for owners and operators competing for relevance and market share in a rapidly shifting landscape of business models utilizing SaaS technology.

Training 196

Training POS Systems Strategic Planning Back of House 196

STAAH

JUNE 4, 2024

Let’s delve into the essentials of hotel booking engines , understanding what they are, how they work, and why they are indispensable in the modern hotel landscape. Confirmation and Communication: Upon successful booking, guests receive instant confirmation via email or SMS, outlining reservation details and pertinent information.

Book 101

Book Guest Satisfaction Reservations Communication 101

Revenue Hub

NOVEMBER 2, 2023

NB: This is an article from The Hotels Network , one of our Expert Partners In the competitive realm of the hotel industry, navigating the Black Friday landscape requires more than just slashing prices. The day of frantic shopping, incredible deals, and unmatched excitement is on its way: Black Friday is just around the corner.

Pricing 109

Pricing Article Marketing Book 109

Modern Restaurant Management

FEBRUARY 2, 2024

The restaurant industry is transforming significantly, driven by changing consumer preferences, technological advancements, and a competitive market landscape. Restaurants are no longer just about the food – they are about the complete dining experience, which includes ambiance, service speed, and personalized interaction.

Customer Service 189

Customer Service Front of House Communication Training 189

Revenue Hub

AUGUST 28, 2024

The way consumers interact with hotels nowadays highlights the increased need for consolidation into a comprehensive commercial strategy – where everyone from front office staff to revenue management, sales, and marketing are aligned towards delivering the best experiences to guests and boosting business performance.

Guest Satisfaction 98

Guest Satisfaction Article Communication Book 98

Social Hospitality

NOVEMBER 30, 2022

Storytelling is the oldest form of human communication. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still here, even though we don’t require this method of communication to impart critical information anymore.

Marketing 64

Marketing Communication Information 64

Revenue Hub

NOVEMBER 18, 2024

In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. Post-Booking: After booking, the guest may interact with confirmation emails, loyalty programs, and any pre-stay communications.

Book 108

Book Reservations Article Accounting 108

Horizon Hospitality

JULY 17, 2024

Here, we explore the impact of these factors on food prices and offer practical strategies to help restaurants navigate this turbulent landscape. Local sourcing reduces transportation costs and supports community producers, fostering goodwill and potential marketing opportunities.

Portion Control 130

Portion Control Menu Planning Pricing Server 130

Modern Restaurant Management

JANUARY 8, 2024

– Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! Vanilla isn’t for everyone In 2023, marketing took a cue from the ice cream parlor, embracing segmentation with the same precision as a sundae artisan.

Pricing 215

Pricing Catering Training Marketing 215

Revenue Hub

SEPTEMBER 23, 2024

Understanding Customer Loyalty in the Modern Market Customer loyalty in today’s market transcends traditional transactions and encompasses a deeper, more emotional connection with brands. Personalized communication, timely rewards, and exceptional customer service contribute to a heightened sense of satisfaction.

Communication 108

Communication Article Customer Service Marketing 108