Revenue Hub

SEPTEMBER 4, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. A CRM enables you to have all relevant data in one place, including contact information, preferences, booking history, and communication exchanges, by establishing a unified view of guest profiles.

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Marketing Communication Article Scheduling 98

Modern Restaurant Management

FEBRUARY 1, 2021

As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Overall communication strategies had to pivot and adapt throughout the chaotic year of 2020. Bottom line? Jump on the SEO Bandwagon.

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Marketing Blog Communication Information 215

Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

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Marketing Article Book Presentation 96

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data. Truly Personalize.

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Marketing Communication Information 203

InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

Social Hospitality

DECEMBER 11, 2023

As we stride into 2024, the landscape of social media marketing is evolving at an unprecedented pace. Businesses and marketers are gearing up to embrace innovative strategies that resonate with the dynamic preferences of users. This level of personalization enhances user experience, increasing engagement and brand loyalty.

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Marketing Communication 59

Social Hospitality

NOVEMBER 30, 2022

Storytelling is the oldest form of human communication. Of course, today, we have so many forms of communication that storytelling is no longer the only way to get important messages across. However, storytelling is still here, even though we don’t require this method of communication to impart critical information anymore.

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Marketing Communication Information 64

Modern Restaurant Management

JULY 9, 2024

” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. Market Effectively Price reductions can attract new customers and encourage existing ones to visit more often, but only when paired with effective marketing initiatives. Effective marketing can bridge this gap.

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Pricing Marketing Budgeting Communication 189

Horizon Hospitality

APRIL 22, 2024

While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. What does this mean?

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Information Budgeting Communication Marketing 130

Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. They also foster personal connections with guests, enabling better communication and tailored service. Travel Agency vs Online Booking: Which is Better?

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Book Demo Guest Satisfaction Reservations 130

Modern Restaurant Management

AUGUST 9, 2023

In the wake of the pandemic, businesses across various sectors rapidly embraced digital experiences to adapt to the changing landscape. Impact The key to embedding in new behaviors is effectively communicating the impact that new technology brings in terms of efficiency, helping customers visualize the positive effects.

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Communication Download Marketing 167

Revenue Hub

JUNE 5, 2024

Picture this: A bustling hotel lobby filled with guests, but behind the scenes, the Sales, Marketing, and Revenue Management teams work in isolated silos. The hospitality landscape is rapidly evolving. A unified commercial strategy integrating Sales, Marketing, and Revenue Management is no longer optional—it’s crucial.

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Communication Article Marketing Information 103

Social Hospitality

FEBRUARY 26, 2024

It influences human interaction, communication, and commerce. In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Digital marketers can create compelling VR and AR experiences that will lead to memorable brand interactions.

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Marketing Presentation Events Communication 52

Revenue Hub

AUGUST 28, 2024

The way consumers interact with hotels nowadays highlights the increased need for consolidation into a comprehensive commercial strategy – where everyone from front office staff to revenue management, sales, and marketing are aligned towards delivering the best experiences to guests and boosting business performance.

Guest Satisfaction 78

Guest Satisfaction Article Communication Book 78

Modern Restaurant Management

JUNE 3, 2024

The digital landscape serves as a portal to grasp individual preferences and anticipate guest needs. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior. Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior.

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Communication Catering Marketing 203

Revenue Hub

SEPTEMBER 23, 2024

Understanding Customer Loyalty in the Modern Market Customer loyalty in today’s market transcends traditional transactions and encompasses a deeper, more emotional connection with brands. Personalized communication, timely rewards, and exceptional customer service contribute to a heightened sense of satisfaction.

Communication 91

Communication Article Customer Service Marketing 91

Modern Restaurant Management

AUGUST 28, 2024

Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. Lawton has 25 years of experiential operations and marketing experience spanning branded consumer products.

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Guest Satisfaction Training Customer Service Accounting 176

Revenue Hub

MAY 2, 2024

In today’s dynamic hospitality landscape, effective communication with hotel guests has become more crucial than ever. Leveraging mobile messaging platforms has emerged as a cornerstone strategy for hotels aiming to enhance guest experiences and streamline communication processes.

Guest Satisfaction 93

Guest Satisfaction Communication Article Information 93

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Marketing 52

Marketing Strategic Planning Travel and Tourism Communication 52

Horizon Hospitality

JULY 17, 2024

Here, we explore the impact of these factors on food prices and offer practical strategies to help restaurants navigate this turbulent landscape. Local sourcing reduces transportation costs and supports community producers, fostering goodwill and potential marketing opportunities.

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Portion Control Menu Planning Pricing Server 130

STAAH

JUNE 4, 2024

Let’s delve into the essentials of hotel booking engines , understanding what they are, how they work, and why they are indispensable in the modern hotel landscape. Confirmation and Communication: Upon successful booking, guests receive instant confirmation via email or SMS, outlining reservation details and pertinent information.

Book 92

Book Guest Satisfaction Reservations Communication 92

Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity.

Marketing 52

Marketing Training Book Budgeting 52

Revenue Hub

SEPTEMBER 9, 2024

Positioning, a term popularized by Al Ries and Jack Trout, refers to the strategic process of establishing a brand’s unique place in the market. We aim to delve into three critical aspects of positioning that can help hotels establish a strong foothold in their local markets.

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Article Marketing Communication Pricing 100

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Marketing 52

Marketing Book Pricing Information 52

STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Social media marketing is another key to a great video marketing strategy these days. Hotels need to market themselves using good video editing and quality. So how do you do that? 1) Talk About Amenities & Services.

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Marketing Information Accounting Communication 79

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

Marketing 52

Marketing Travel and Tourism Book Catering 52

Social Hospitality

MAY 7, 2024

A nifty tip is to include a QR code in these communications to make it easier for customers to access your review page directly. Many types of businesses can leverage this tool to enhance their market presence and customer interaction. Healthcare Providers Digital marketing in regulated industries like medicine can be tricky.

Marketing 52

Marketing Information Presentation Communication 52

Revenue Hub

NOVEMBER 2, 2023

NB: This is an article from The Hotels Network , one of our Expert Partners In the competitive realm of the hotel industry, navigating the Black Friday landscape requires more than just slashing prices. The day of frantic shopping, incredible deals, and unmatched excitement is on its way: Black Friday is just around the corner.

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Pricing Article Marketing Book 100

Social Hospitality

SEPTEMBER 12, 2024

Social media has transformed how we communicate, consume content, and conduct business. It’s now crucial for businesses to understand how social media has evolved—and where it’s headed—to stay relevant in an ever-changing landscape. Automation will also streamline processes, allowing marketers to focus more on strategy and creativity.

Presentation 52

Presentation Marketing Catering Communication 52

Modern Restaurant Management

MARCH 10, 2021

Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential. Plan targeted communication that works best for each slice. resulting in better targeting and more precision in your marketing materials. The benefit?

Communication 158

Communication Marketing Information 158

Hotelogix

JUNE 10, 2024

We have witnessed firsthand the evolving landscape of hotel revenue management. Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior. In this context, hotel dynamic pricing is one of the most critical elements.

Pricing 130

Pricing Demo Communication Training 130

Horizon Hospitality

JULY 3, 2024

Some of the hospitality roles that stand out as particularly well-suited for this model are Customer Service and Reservations, Marketing and Social Media Management, Sales and Revenue Management, Human Resources and Recruitment, IT and Technical Support, Accounting and Finance. Our candidate database includes talent in all fifty states.

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Scheduling Document Customer Service Reservations 130

Modern Restaurant Management

MAY 29, 2024

Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape. Brands that may have erred in their communication and rolled out a surge strategy have to work quickly to earn back trust. Bring marketing along for the ride! Yes, and yes!

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Pricing Training Marketing Customer Service 193

Modern Restaurant Management

APRIL 19, 2024

Navigating the Legal Landscape of Delta 8 THC in Cuisine Granted, the use of Delta 8 THC in cooking is subject to a complex legal landscape, varying significantly across different regions. Restaurateurs must navigate these regulations carefully, ensuring compliance with local laws and food safety standards.

Information 117

Information Communication Marketing 117

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Marketing 81

Marketing Budgeting Information Scheduling 81

Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

Budgeting 98

Budgeting Communication Guest Satisfaction Marketing 98

STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Hotels need to market themselves using video. Video marketing is a great way to reach new customers and build brand awareness. Social media marketing is another key to a great video marketing strategy these days.

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Marketing Information Accounting Communication 60